How to Market Your Online Courses for Success in 2018

Create Great Content

To stand out from the competition, you need to produce great content that is both engaging and helpful. Luckily, you’ve got a built-in audience that you can tap into to get the content you need to grow your business.

Your content should be engaging and help students understand what you are teaching. It should be presented in an interesting and memorable way that keeps the attention of your audience. In fact, you don’t need to look far to find excellent content to host on your site. Take a look at Khan Academy. They are known for their short, entertaining videos that explain complex topics simply and quickly. As a result, their videos have over 40 million views on YouTube alone.

Invest In A Growth Hacking Strategy

If you’re looking to grow your business in the year 2018, you need to get serious about growth hacking. Growth hacking is a method of growing a business that focuses on lean marketing, testing new ideas, and analytics. It requires a different thinking process and calls for serious changes to be made. For example, instead of focusing on products, you need to focus on customers and their needs.

To begin, you need to set up automated growth tests on your site. These tests should measure the effectiveness of each of your marketing strategies and enable you to choose which ones work best for your business. For example, you could experiment with different types of headlines and images to see which ones generate the most leads.


To build a brand, establish credibility, and generate leads, you should definitely consider setting up a blog. A blog acts as a virtual press release, capturing the interest of potential customers.

A well-established blog can increase your website’s conversion rate by as much as 20% and generate hundreds of leads per month. To begin, you should look to establish yourself as an authoritative voice in your industry. To do this, you can consult with successful bloggers and ask them for advice. Also, consider creating and distributing content regularly. Even a blog that has not been properly established will still see an increase in organic traffic as long as the content is fresh and engaging. Finally, make sure to use your blog to attract the right kind of customers. Generally, a business or brand blog will gain the interest of people in the following industries:

  • Fashion
  • Digital Marketing
  • Travel
  • Retail
  • Health and Wellness
  • Technology

Additionally, you can use the blog to establish yourself as an industry expert in your field. If you want to learn more, check out these popular blogs that are dedicated to teaching others about their respective industries:


Today, video isn’t going anywhere. In fact, platforms like YouTube and Facebook have made it easier than ever for people to create and share videos. As a result, platforms like YouTube have become massive online communities that serve as marketing channels.

Due to the fact that video is everywhere, your video content should be accessible to as many people as possible. This means you should take into consideration the following:

  • Format: You need to ensure that the video is of a high quality and that it plays smoothly on a wide range of devices. Make sure to test your video on multiple devices and ensure that it looks the same on all of them.
  • Length: Varying the length of the video can help it reach a larger audience. However, be careful not to make the video too long or it’ll lose its effect. Above all, ensure that your video provides value to the person watching it.
  • Thought leadership: Instead of just promoting your products, you can become an authoritative voice in your industry by sharing valuable insights and educating your audience about how to better their lives. For example, if you’re an online beauty store, you can teach people how to use skincare products more effectively or how to choose the right makeup products for their skin.

Social Media

The world we live in today is completely digital. As a result, all of our access to news, information, and entertainment is conducted online. This being said, social media is not going anywhere, and companies like Facebook and Twitter have made it possible for businesses to spread their message to their target audiences.

On social media, you should not only be present but should also be active. This means that you should post frequently and consistently. Additionally, ensure that the content you are posting is valuable and thought-provoking. If you want to learn more, check out these popular social media blogs that are dedicated to spreading knowledge and inspiring others:

Now that you have the basics down, you can officially begin your marketing plan for your online courses.