In the world of digital marketing, there is so much more than meets the eye. While social media is perhaps the most popular forms of digital marketing, it is certainly not the only game in town. There are numerous tactics and strategies used in tandem with social media to garner maximum engagement and brand awareness.
If you’re looking to dive in and understand the ins and outs of digital marketing, this comprehensive guide is for you. We’ll cover the basics such as why social media marketing, what are the most popular social media platforms, and how to find influential people on these platforms. From there, we’ll move into specific platform strategies, marketing metrics, and much more.
Why Social Media Marketing?
If you’re reading this, you’re probably already aware that the world of digital marketing is evolving, and so are its strategies and tools. With the evolution of social media marketing, a lot has changed. As the name suggests, social media marketing is all about marketing through social media platforms such as Facebook, Twitter, and Instagram. These platforms allow businesses to connect with potential customers, influencers, and fans through vibrant communities.
While social media did not exist nearly as much as it does today when it comes to digital marketing, it has nonetheless become an integral part of the field. According to HubSpot Blogs research, 79% of respondents said that social media is vital to their marketing strategy, and 66% said that their social media strategy influences their overall marketing strategy.
Because of its prevalence in the digital marketing world, it’s fairly easy to see why so many people are interested in getting started with social media marketing. Here are a few additional reasons why this form of marketing is ideal for beginners and savvy marketers alike.
1. Growing Your Audience.
When used effectively, social media can be a powerful tool for expanding your audience, and eventually, your revenue. In the world of digital marketing, an important element is gaining attention on social media. Thanks to platforms like Instagram, you can showcase your products and engage with your audience via curated stories and curated hashtags. Instagram has more than one billion monthly active users. If your goal is to expand your reach on social media, starting with Instagram is a practical choice.
In addition to gaining attention on social media, your products and content need to be of good quality for you to gain credibility with your audience. But that’s not all there is to good marketing on social media. According to HubSpot Blogs research, 72% of respondents said that they use various tactics and strategies for gaining credibility on social media.
These tactics include things like creating compelling content, gaining reputation as an influencer, and using social media to gain press mentions.
2. Keep In Touch.
The second you log on to social media, you’ll see a stream of your friends’ latest activity, including status updates, likes, and comments. With so much information readily available, it’s tempting to just jump in and start posting. However, if your goal is to grow your audience and gain credibility on social media, you should not just post about your products. You should engage with your audience on social media, especially on platforms like Twitter where you can use the # symbol to indicate that you’re responding to a specific topic.
When you engage with your audience on social media, you give them a feeling of connection and ownership. This ownership improves your credibility on social media because your audience believes that you’re an expert in your field and that what you have to say is worth listening to. When you establish yourself as an expert in your industry, you gain credibility that can translate into sign-ups, sales, and revenue.
3. Establish Yourself As An Expert.
Thanks to platforms like LinkedIn, you can create a professional profile that is completely separate from your personal one. In addition to expanding your network, connecting with influencers, and gaining attention on social media, you can use your LinkedIn profile to establish yourself as an expert in your industry. People on LinkedIn pay attention to the content that you share because your LinkedIn profile represents your expertise. With a little bit of effort, you can use your LinkedIn profile to establish yourself as an expert in your industry.
While LinkedIn is a valuable network for expanding your reach and establishing yourself as an expert, you should not put all your eggs in one basket. People on LinkedIn focus on business content, including articles, reports, and webinars. To get the most out of your LinkedIn profile, establish yourself as an expert in your industry through written content. While you may not be able to provide a lot of in-demand tangible content, you can always provide a lot of valuable, authoritative, and thought-provoking information that can help your industry.
4. Make Money With Affiliate Marketing.
If you’re looking for a way to make money with a side gig, you can always try affiliate marketing. As the name suggests, with affiliate marketing, you basically just need to promote someone else’s product or service. When someone clicks a banner or buys a product that’s promoted on your site, you earn a small commission.
To start, you’ll need to choose a product that is relatively easy to sell. If you’re just getting started, you may want to choose a product that is already well-established on the market. When choosing affiliate products, it’s important to keep your audience in mind because you’ll be promoting products that they may or may not be interested in.
5. Improve Your SEO.
Search engine optimization (SEO) is all about getting your website or blog ranked highly on search engines like Google and Bing. To do this, you need to follow established guidelines on creating content that will appeal to search engines. You should also consider using tools like SEMrush that can help you find the keywords that you will need to target.
SEO is more difficult than it seems because you will always need to be innovating and adjusting your strategy to stay relevant. As part of your strategy, you may want to consider creating content in long-form that can be accessed via a series of paragraphs, or even a series of articles. This allows you to target specific keywords without being forced to use too many phrases or words that may not be as relevant to your intended audience. For example, if you are writing an SEO blog post for financial advisors, you might want to consider using the keywords “financial advisor,” “investment advice,” “buy and hold strategy,” and so on.
In conclusion, if you’re interested in getting started with social media marketing, this guide will help you establish yourself as an expert in your industry, build a professional network, and ultimately, earn money online.