Online Courses in Digital Marketing: 7 Must-Have Courses for Every Entrepreneur

Have you ever considered teaching others about your field of expertise? Perhaps you can even make a comfortable living from it. Online course platforms such as Future Training allow anyone to become an instructor and teach others what they know. All you need is a laptop, a microphone, and a course outline. What’s not to love?

Here is a list of seven (7) essential courses for every entrepreneur who wants to succeed in digital marketing:

Foundation in Digital Marketing

This is the first course you should take if you want to enter the world of digital marketing. If you are unfamiliar, digital marketing is the practice of attracting, engaging, and converting audiences through digital platforms such as social media, SEO, and online banner advertising. This course provides you with the basic understanding of how the field functions and how you can break-down complex ideas into easy-to-understand, memorable lessons.

This course is an integral part of a digital marketing education as it sets the foundation for all the other courses you will take. If you are serious about succeeding in this field, then take the time to study and understand the basics of digital marketing.

Digital Marketing Essentials

If you’re unfamiliar, digital marketing is the practice of attracting, engaging, and converting audiences through digital platforms such as social media, SEO, and online banner advertising. This course provides you with the basic understanding of how the field functions and how you can break-down complex ideas into easy-to-understand, memorable lessons.

While it’s great to have a solid understanding of the theory behind marketing, you must have the practical knowledge to actually implement it. For that reason, this course also teaches you how to plan out marketing strategies using Google Analytics, Google Ads, and other practical tools.

SEMrush Analytics for Search Marketing

If you’re looking for a complete guidebook to SEO and digital marketing, then this is the course for you. While not mandatory, you should take this course anyway if you want to gain full authority and understanding of SEO and its associated disciplines (such as SEMrush Analytics).

SEMrush is a keyword research platform which helps you discover keywords, analyze market share, and discover trending keywords and phrases to improve your SEO.

In this course, you will set up an account on SEMrush, learn how to conduct a typical keyword research session, and implement some of the practical knowledge you learn to optimize your own site using SEMrush (back end).

PPC Basics: The Complete Beginner’s Guide to Pay-Per-Click Advertising

Pay-Per-Click Advertising (PPC) is one of the most popular and effective forms of digital marketing. It is also one of the most complex. In short, PPC is a type of advertising where you pay a publisher or speaker when someone clicks a link or an ad on your behalf. PPC is great for establishing brand awareness at a low cost.

This course provides you with the knowledge and practical experience you need to successfully operate a PPC campaign. You will learn how to set up a PPC campaign, choose a suitable ad network, and use several different keyword tools to find your ideal keywords.

Email Marketing

In an age where customers can easily delete emails they don’t want and block emails from certain senders, it’s important to have an elegant strategy to ensure these emails end up in the hands of your recipients. This course will show you how to craft an elegant and effective email strategy that draws in and retains customers using marketing automation.

Marketing automation tools like HubSpot help you design a multi-channel marketing program that integrates your email marketing and digital marketing efforts. Using HubSpot, you can design automated marketing campaigns that span multiple platforms, including email, social media, and mobile.

Mobile marketing is one of the fastest growing sectors of the digital marketing world. Thanks to smartphones, tablets, and the ever-increasing reliance on digital media, more and more people are accessing the internet and reading email on the go. Thus, if you want to be successful in your field, you must have a good grip on email marketing strategies.

Inbound Marketing: How to Build Marketing Funnels That Convert

If you’re looking for a complete guidebook to SEO and digital marketing, then this is the course for you. While not mandatory, you should take this course anyway if you want to gain full authority and understanding of SEO and its associated disciplines (such as Inbound Marketing).

Inbound Marketing is one of the leading-edge marketing philosophies which emphasizes creating value for customers rather than selling to them.

It starts with creating helpful content that solves a problem or inspires an action. You will learn about the four stages of the inbound method and how to apply this to your own business.

Then you will move on to designing marketing funnels that convert. You will learn how to set up a sales funnel, marketing funnel, and nurturing funnel to ensure that every email, social media, and website visitor provides you with prospective customers who are ready to buy your product or service.

The inbound method is a much more effective way to sell and market your products or services. Customers feel respected and valued as opposed to being manipulated or bombarded with ads.

Analytics for Digital Marketing

This is a very important course for every entrepreneur who wants to succeed in the field of digital marketing. Analytics allow you to track and analyze the performance of your digital marketing endeavors. Google Analytics is a free and popular analytics tool which can be accessed through your Google dashboard. You will learn how to set up Google Analytics on your own website, and analyze the data to determine the effectiveness of your campaign.

If you make the effort to learn and implement the skills you learn in this course, you will undoubtedly see improvements to your business. You will be able to track the performance of your affiliate marketing campaigns, determine the performance of your PPC campaigns, and recognize when your marketing efforts are converting. Analytics for marketing is a rapidly expanding field, and it is essential you have a good understanding of the theory behind it all.

Whether you are looking to enter the world of digital marketing as a side gig or want to transform your existing business, you can benefit from taking these courses. To learn more, visit Future Training and download the curriculum.