If you’re looking for a new challenge, why not consider a career in digital media marketing? With so much competition and so many job opportunities, those who specialize in digital media marketing can find work in a variety of industries, including advertising and marketing, content creation, and social media.

While it’s not necessarily required that you get a formal education in order to enter the field, you’ll certainly need to gain some professional skills and knowledge. Fortunately, there are a number of accredited programs available online that will help you get started in the right direction. In this article, we will discuss five of the best accredited courses for digital media marketers. We will also discuss what you should know before you enroll, as well as a few other pertinent details.

Five Accredited Online Courses for Digital Media Marketers

With the plethora of information and resources available online, it’s no secret that learning could happen anywhere and at any time. If you’re looking for a new challenge, why not consider a career in digital media marketing? With so much competition and so many job opportunities, those who specialize in digital media marketing can find work in a variety of industries, including advertising and marketing, content creation, and social media.

While it’s not necessarily required that you get a formal education in order to enter the field, you’ll certainly need to gain some professional skills and knowledge. Fortunately, there are a number of accredited programs available online that will help you get started in the right direction. In this article, we will discuss five of the best accredited courses for digital media marketers.

Digital Marketing: A Beginner’s Guide

If you’re new to the field of digital marketing, it’s a good idea to start with the basics. To that end, Prakash Nadar has put together a complete course for beginners, starting them off with the very basics and progressing to more advanced topics. In this three-part series, you’ll learn everything from social media to search engine optimization and paid and organic search.

The course begins with an overview of key concepts in digital marketing, including paid search, organic search, and social media. You’ll then move on to explore SEO in more detail, followed by a detailed look at social media marketing. Finally, you’ll learn about content marketing.

Throughout the course, you’ll have the opportunity to take a peek behind the scenes as you explore core marketing topics using real-world examples. You’ll not only gain comprehensive knowledge of the field, but you’ll also be able to put your new-found skills to practice. More importantly, you’ll have the opportunity to interact with top industry experts, who will be happy to help you navigate your way through a career in digital marketing.

Marketing Analytics: Use Data to Improve Decisions

If you’re looking for a quick and easy way to gain comprehensive knowledge in the field of marketing analytics, consider taking the DMA Master Course in Analytics. Developed by the DMA, this online course will teach you advanced statistical methods for analyzing data and optimizing performance. Much like the Digital Marketing: A Beginner’s Guide, above, this course focuses on providing an overview of key concepts in marketing analytics followed by an exploration of common methodologies, practical applications, and theory.

This course will give you a firm foundation in marketing analytics, helping you decide what approaches and methodologies to utilize for your company. At the end of the day, you’ll know which approach is the best fit for your company, whether you’re a small business or large enterprise. What’s more is that this course is completely portable, so you can take it at your convenience. The DMA offers a variety of other online courses as well, on a variety of marketing specialties, if you’re interested.

Search Engine Optimization (SEO)

If you’re looking for a short-cut to gaining knowledge in the field of SEO, consider taking the SEO Pro Certificate. Developed by the Search Engine Optimization Professionals Society (SEOPS), this 10-week certificate program will give you an in-demand skill set that will make you a more attractive candidate for employment. More importantly, this course will also provide you with the in-demand knowledge you need to succeed as a digital marketer.

Throughout the program, you’ll receive training in SEO theory, including how search engines work and how to effectively optimize digital content. You’ll then have the opportunity to put your newly acquired knowledge into practice as you optimize a real-world website. The opportunity to work on a real project will help you build your professional networks and gain invaluable contacts in the industry. Most importantly, this course can be completed online, from anywhere, at any time, making it a flexible learning option for those who need it.

Social Media Marketing (SMM)

If you’re looking for a short-cut to gaining in-demand knowledge in the field of social media marketing, consider taking the SMM Pro Certificate. Developed by the Social Media Marketing Professionals Society (SMMPS), this 11-week certificate program will teach you the foundations of social media marketing, including how to create a social media strategy and develop an effective social media marketing plan. What’s more is that this course will provide you with the in-demand knowledge you need to succeed as a digital marketer.

On the heels of the SMM Pro Certificate, you’ll then have the opportunity to take a more in-depth course in social media marketing, further expanding your knowledge and skill set. What’s more is that this course, as well, is completely portable, so you can take it at your convenience. At the end of the day, you’ll have the opportunity to apply your new-found knowledge in a real-world context, using social media platforms such as Facebook, Twitter, and LinkedIn.

Content Marketing (CM)

If you’re looking for a short-cut to gaining comprehensive knowledge in the field of content marketing, consider taking the Certified Email Marketing Professional (CEMP) program. Developed by the Certified Content Marketing Professional (CCMP) Society, this eight-week online course will teach you essential email marketing techniques, including how to create a marketing email campaign, design a HTML newsletter, and conduct marketing research.

This course is ideal for those who are new to the field of content marketing or for those who want to further expand their knowledge. What’s more is that you’ll also receive a free copy of HubSpot’s Essential Marketing Guide, which will serve as your textbook. At the end of the day, you’ll have the opportunity to put your knowledge to practice as you create and send out an email marketing campaign for a real-world company. More importantly, this course is completely portable, so you can take it at your convenience. The CCMP Society offers a variety of other online courses on a variety of specialized topics in content marketing, if you’re interested.

In summary, these five courses will give you a firm foundation in the field of digital marketing. You’ll learn everything from social media to search engine optimization and paid and organic search. This course provides you with the basics, while the other courses above provide you with advanced knowledge and skill-sets. To reiterate, if you’re looking for a new challenge, consider a career in digital marketing!