With the Covid restrictions easing, more and more people are heading back to work. For marketers, this means a return to “normalcy” and being able to work remotely. For those who have been displaced from their jobs, it means a massive opportunity to learn something new.
One of the best things about the internet is all the amazing learning opportunities online. With some of the best platforms like Udemy, you can take an array of courses on nearly any subject you can think of, and many that you couldn’t even imagine.
One such course is the Digital Marketing free certification from Udemy. This 12-week online learning program guides you through the essentials of marketing in a digital world. The coursework is practical and interactive, and it will teach you everything from digital marketing foundations, to SEO, content marketing and email marketing.
This is a great opportunity for those who are looking to re-skill or just want to gain some general knowledge on the subject. To find out more, let’s have a look at the courses and what you can expect from them.
Digital Marketing Foundations
This five-star course is ideal for those who are brand-new to the world of digital marketing. You will learn the basics of marketing strategy and have the opportunity to follow along as the instructor guides you through the steps of creating a digital marketing plan. Along the way, you’ll learn about different platforms (such as Facebook, Instagram, and YouTube), and the various metrics that can be used to track your progress (such as clicks, reach, and video view counts).
This course does not require any previous experience, and it’s pretty self-explanatory; you just need to have a working microphone, a reliable internet connection, and the ability to spend about 3 hours per week following the instruction and completing the assignments. You will be able to work your way through the foundations course in about four to six weeks, depending on how fast you move through the material.
Digital Marketing Intermediate
If you’re looking to become an expert in digital marketing, this is the course for you. Not only does it take you all the way from knowing nothing to being able to effectively manage a small team, it also provides you with all the tools and platforms necessary for advanced use.
This course is for beginners who have some knowledge of marketing and are looking to take their skills to the next level. With this certificate, you will learn to create email campaigns as part of your marketing efforts, optimize websites to maximize conversion, and design engaging content to attract and retain customers.
You will learn how to use Gmail, Hotmail, and other popular email platforms to craft emails that will attract potential customers to your product or service. You will also be taught how to use Google Analytics, to track the success of your campaigns and optimize your content based on what is working and what is not. If you’re looking to take your skills to the next level, or if you’re just interested in learning more about the subject, this course is for you.
SEO is an essential part of any digital marketer’s toolbox, and its importance will only continue to rise as more and more people turn to the internet to find information.
If you’re looking to get started with SEO or want to take your existing knowledge to the next level, this is the course for you. Not only will you learn all the foundational knowledge necessary to understand SEO, you will also learn how to use tools to perform basic tasks, such as analyzing keywords, finding backlinks, and optimizing titles and descriptions.
You will learn how to use Google Keyword Planner, to find, analyze, and track the popularity of keywords and phrases. You will also be taught how to use Google Analytics, to track the success of your SEO efforts and optimize your content based on what is working and what is not.
Content Marketing & Engagement
This course is for people who want to take their knowledge to the next level and implement it into their own business, or who are looking to take their knowledge globally.
If you’re looking to establish your blog as a source of authoritative information and want to learn how to use content to attract, engage, and retain audiences, this is the course for you. You will learn how to plan out a content strategy and how to use various platforms, including blogs, articles, and social media, to grow your audience. You will also learn how to implement a content marketing plan and measure its success.
You will delve into the various ways content can be used to engage with audiences, including creating video guides, infographics, webinars, and more.
You will also learn how to use various types of content, such as case studies, how-to guides, white papers, FAQs, and testimonials, to attract, engage, and retain customers. You will learn the ins and outs of content marketing, and what platforms, techniques, and tactics to use to grow your audience. If you’re looking to take your knowledge globally, establish your authority in your industry, and want to learn how to use content to attract, engage, and retain customers, this is the course for you.
This one may sound pretty obvious, but not every business has a solid email marketing strategy, and those that do often lack a basic understanding of what works and what does not.
If you’re looking to take your knowledge globally, establish your authority in your industry, and want to learn how to use email to attract, engage, and retain customers, this is the course for you. You will learn how to plan out a marketing campaign, build a list of email subscribers, and segment them into different categories. You will learn how to create email campaigns, design engaging subject lines, and optimize them for performance. You will also learn how to track the success of your email marketing campaigns and use the data to inform your decisions.
Along with the other courses on this list, you will learn not only the theory but also the practice of marketing in a digital world. This way, when the time comes for you to put what you have learned into action, you will not only be able to demonstrate your knowledge but also prove to employers that you can actually use that knowledge to accomplish practical results.