What Is Digital Marketing?

Simply put, digital marketing is marketing done online. In 2019, 48.27% of American adults use some form of digital media (such as desktop computers, mobile phones, or tablets) to browse the internet, according to the Pew Research Center. That’s more than 30 million Americans using digital media to look for product information, research companies, read blogs, or connect with friends and family.

In the past, people generally sought out information about a product from print newspapers, TV ads, word-of-mouth, and commercials. Now, with the advent of the internet, these channels have been disrupted – and the way we learn about products and services has changed.

Whether you are a marketer, advertiser, or simply want to gain a deeper understanding of the industry, this course will help you navigate the world of digital marketing and discover its many possibilities.

Why Should You Learn Digital Marketing?

In today’s digital world, all roads lead to marketing. Whether you are selling your own products online or using social media to grow your brand, you are engaging with potential customers or members of the public all the time!

If you are new to digital marketing, this course will help you understand the basics of how everything works, and how you can use technology to your advantage. You will also learn the ins and outs of creating content that will engage potential customers, and will learn how to implement digital marketing strategies across various platforms (such as SEO, PPC, email marketing, and more).

The course will utilize a combination of lectures, videos, quizzes, and a project where you will plan and implement a digital marketing campaign for a real customer, building on the knowledge you have acquired.

The Course Agenda

Here is a list of the topics you will cover in this course:

• History of Digital Marketing
• Why is marketing online so different from offline marketing?
• Key points to keep in mind when planning your online marketing strategy
• The anatomy of a great banner ad
• Conversion optimization for online stores
• Email marketing for businesses
• Pay per click marketing
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Video marketing for business
• Content Marketers vs. Digital Marketers
• Responsive web design
• Online stores and digital marketing
• E-commerce vs. brick and mortar stores
• The rise of voice search and its impact on SEO
• Paid social media marketing
• The evolution of SEO
• In-house vs. agency SEO
• Optimizing blog content for SEO
• The impact of video content on SEO
• Video SEO vs. regular SEO
• Content curation
• What is content automation?
• Why should you use content automation for your blog posts?
• How does content automation work?
• Types of content you can use for automated posts
• Content automation for e-commerce
• How to optimize your blog posts for the Google Docs snippets
• How to integrate Google Docs and SEO
• How to get started with content automation
• Content strategy with SEO
• Analytics and measurement for blogs and websites
• Choosing the right affiliate program for your site
• Becoming a thought leader in your industry
• Building a brand voice
• Using videos to attract, engage, and convert customers
• Designing an affiliate marketing program
• Growing a business blog
• Using social media to build credibility and grow a following
• Using SEO to build a digital presence
• Why should you invest in paid search?
• Paid search budget allocation for e-commerce
• Paid search accounting
• Paid search click-through rate estimation
• Paid search conversion estimation
• Cost-effective search tactics for local merchants
• Planning a digital marketing campaign
• Choosing the right platform for your digital marketing efforts
• Creating engaging content for online stores
• E-commerce display advertising
• Video product endorsement
• Product review blogs
• Product announcement blogs
• Announcement blogs
• Why should you avoid using free Blogger platforms to build your blog?
• Choosing a domain name for your blog
• Generating blog content
• Blogging for businesses
• The anatomy of a winning blog post
• Blogging for e-commerce
• Why should you hire a professional copywriter to improve the quality of your content?
• Copywriting for online stores
• Copyediting for blogs and websites
• Editing for clarity and concision
• Content strategy with SEO
• SEMrush Blogger review
• Planning a social media marketing campaign
• Using social media to grow a business
• The anatomy of a winning social media campaign
• Using social media to attract, engage, and convert customers
• Hashtags and why they matter
• Using social media to build credibility and grow a following
• Instagram vs. YouTube vs. Snapchat vs. LinkedIn for marketing
• What are the best tools for marketing on the internet?

What You Will Learn

By the end of this course, you will know the following: