The world has changed. Thanks to the internet, entrepreneurs can now create international brands, gain notoriety, and even become famous in their own right.
Perhaps the most recognizable example of this phenomenon is Donald Trump. In 2015, the real estate magnate and president-elect of the United States made billions of dollars by creating and using high-quality content to drive business.
When you possess a large audience and can drive organic traffic to your site, the opportunities for digital marketing and SEO professionals become virtually unlimited. In this article, we will teach you three ways in which you can increase your organic traffic and grow your business.
1. Produce More Content
If you’re reading this article, it’s likely that you’re already producing content for your business. But are you producing the highest-quality content possible? We’re always looking for ways to improve our SEO and attract potential customers to our sites, and one way of doing that is through content marketing. But did you know that you can take your content marketing strategy to the next level by producing videos, infographics, and podcasts to attract, engage, and delight your audience?
According to HubSpot Blogs research, users have an average of four different devices in use across all platforms. They want to be able to access their content no matter where they are, and with more content producers turning to podcasts to attract and engage their audience, audio has proven to be the most popular format for content.
And what are podcasts? They are essentially mini-radio shows that you can produce and distribute yourself. In fact, there are plenty of software solutions that make creating and distributing your own podcasts extremely easy and accessible. Tools like BlueJeans, for example, give you the ability to record and send live audio messages across platforms and devices with ease. Imagine being able to record a podcast on your phone while in line at the grocery store, and then send it out to your desktop users without having to pay for extra servers.
2. Optimize For The Search Engines
You may already be familiar with search engines, like Google and Bing. These are online platforms that allow people to find content that is both relevant and useful to them.
When a user enters a search term into a search engine, the platform scans thousands of websites for content that matches the words entered. Then, it displays only the results from the most relevant websites to the user. If you want to appear in the search engine results for your business, you need to ensure that your website is set up correctly.
There are many different elements that you need to consider, but first, you need to make sure that your website’s URL (uniform resource locator) is correctly structured. When a person types in a URL, the search engine will often rearrange the letters to create a more user-friendly and attractive link.
For example, typing in www.google.com into your browser’s URL bar will display the homepage of Google. But if you type in google.com into the URL bar, the platform will understand that you want to navigate to a specific page on its site.
Your website’s URL should be structured and fairly easy to understand. But most importantly, it needs to be unique and memorable so that someone will associate a specific URL with your business. If you own a bakery in San Francisco, but have an online store selling wholesale baking products, both the URL and the content of your website may exist, but they are not directly associated with each other. As a result, when a person types in google.com/thebakery, the search engine will not be able to identify or associate the URL with your business because it does not have sufficient information to make that connection.
3. Test Different Formats
While audio seems to be the most popular format among content consumers, that does not mean that video, podcasts, and infographics do not work.
In fact, these other formats can also perform exceptionally well when used correctly. Video can be both informative and entertaining, while podcasts allow you to share a wide range of information in a concise format. And, if done right, infographics provide a visually stimulating and easy-to-understand way of presenting complex information.
So, if you want to create or update online content for your business, it’s essential to test various platforms and see which one provides the best user experience for your specific needs.
For example, if you’re looking to attract visitors to your site, you might want to consider using a combination of video and text to create engaging content. Podcasts, while still relatively unknown in comparison to audio and video, have become extremely popular among certain demographics, which means that you might want to consider looking into creating one.
Choosing the right platform for content production does not happen overnight. As with any other element of your digital marketing strategy, you need to be willing to put in the time to learn what will and will not work in your specific case. Once you figure it out, you can create content that will convert customers into paying customers and help your business grow.