The content marketing world is constantly changing, and to stay relevant, business owners must keep up with the times. This is why it’s so beneficial to have a mentor. Having a mentor not only provides you with fresh ideas and strategies, but it also pushes you to become better. You can learn a lot from a successful content marketing writer, and much more importantly, you can become a better writer yourself by simply following their tips.
1. Read A Lot
If you want to write persuasive content, you must master the art of rhetoric. Reading is fundamental because it provides you with a wealth of examples and helps you understand the logic behind various argumentative strategies. Reading widely can also expand your thoughts, and in turn, this can help you find new ideas that you can bring to your content. You must read widely, deeply, and independently to develop critical thinking and argumentation skills. It’s also important to note that it isn’t just about reading. You must actively participate in communities of readers so that you can develop real-world skills that you can apply to your writing. Don’t just read, participate!
2. Join Online Communities
There are numerous communities that you can join to connect with other writers. These are often found on social media platforms like Twitter and LinkedIn. You can use these platforms to connect with like-minded individuals who can help you find your feet in the content marketing world. When you’re first joining these communities, it can be hard to find a topic that you’re passionate about. However, once you do, it will become much easier to find the content marketing and social media “hints and tricks” that you need to develop as a writer. Simply search for the topic that you’re interested in, put in the required time, and start following individuals who tweet about the topic that you’re passionate about. You’ll soon find that they’re doing this for a reason: to engage with their audience and to grow their community.
3. Get Inspired
In order to write persuasive content, you must be able to identify the decision makers — the individuals, groups, or communities that have the power to choose your product or service. In other words, you must be able to pinpoint the exact individuals or groups that have the ability to change your company’s fortunes. Product marketing and content strategy are only effective when they are backed by data, and without question, the most effective way to gain this is through researching and getting inspired by real-world examples. To find the decision makers, you must first look at your customer base. Who are your ideal customers? Who is your market? Once you have an idea of who your target audience is, it will be much easier to uncover the key influencers who can help you make a difference. You can use tools like Google’s Keyword Planner to easily find the most popular terms that people are searching for, and from there, you can find content to match, inspire, or inform those key influencers.
4. Identify The Decision Makers
If you want to write persuasively, you must first understand who the decision makers are and what they want. The person or group that is going to be responsible for choosing your product or service has an interest in doing so, so you must ensure that this is clearly communicated. To find out whom the decision makers are, you can use a tool like SurveyMonkey to quickly poll your audience. Alternatively, you can ask people directly through interviews or one-on-one outreach. Interviewing your customers, prospects, and even existing employees can help you find out exactly who is making the purchasing decisions, and what they want vs. need.
5. Create A Community
One of the best things that you can do as a content marketer is to establish a community. To create a community, you must first identify the people who have an interest in your content. Once you have this, you can start to build a base of engaged followers who are interested in what you have to say. Using a tool like Twitter, you can find and connect with the right people who can help you spread the word about your business, projects, and more. The better the content, the more people you’ll attract. The more people you attract, the more opportunity you have to establish yourself as an authoritative voice in your industry.
6. Generate Ideas
When you have a large group of people who are interested in your content, it’s important to keep the ideas flowing. People like Harold Potter, author of What Content Marketing Experts Say About Online PR and Marketing, explain that in an environment where content is plentiful, the best strategy for attracting new ideas is to simply produce more content. While it’s important to listen to feedback and implement changes as necessary, the best strategy for increasing creativity is to simply keep feeding the machine. To generate ideas, you can use a tool like Free Writer’s Voice to get started, or you can simply write about anything that comes to mind. The goal is to keep ideas flowing and to keep the content marketing machine going strong.
7. Measure The Results
To track the results of your content marketing efforts, it’s important to have measurable goals. To begin with, it’s important to have a baseline of what you’re working towards. To develop an idea of what is working and what is not, it’s important to have a system of comparison. Comparing the results of your content marketing with those of other businesses in your industry can help you find the effectiveness of your efforts. For example, if you want to know the impact that an online article about improving employee engagement has had on your bottom line, it’s important to look at what others are doing in your industry and how you can measure up against them. Are you seeing the desired results? If so, great! Are you seeing results that are better or worse than you’d expected? The goal is to always find the “right” answer to these questions, and in turn, this helps you determine the success of your content marketing efforts.
8. Be Confident
If you want to write persuasive content, you must exude confidence. To create confidence, it is first necessary to understand what causes you to feel weak or lacking in confidence. Once you identify these factors, you can begin to work to fix them. To write persuasively, you must not only have confidence in your ability to make an argument, but you must have confidence in the logic behind your argument. If you don’t have confidence in your ability to make a logical argument, how can you expect people to trust you or your opinions?
9. Know When To Back Off
The best thing that you can do for your content marketing efforts is to know when to back off. Like any other social media manager, you’ll often find that people will try to knock your blog posts or articles, or engage with you on social media in a way that is not beneficial to your efforts. Knowing how to handle these situations is what will help you build your personal brand and solidify your authority in your industry. Simply follow the Golden Rule of Social Media and remove the bad content from your timeline. Unless you’re seeing a significant jump in engagement, you can assume that this is something that is being done intentionally to damage your reputation. In these cases, it’s important to take a step back and re-evaluate why you’re even involved in the conversation in the first place. If this pattern continues, it may be time to disengage and focus your attention on more productive conversations.
10. Review Your Strategy
Finally, it’s important to review your strategy. It’s easy to get lost in the daily grind of content marketing and to lose sight of the big picture. To stay on track, it’s important to take a step back and reevaluate your goals, the metrics you’ll use to measure your success, and what you’re doing to stay ahead of the curve.