Utah: How to Market Your Business Using Content Marketing

The digital marketing world is constantly changing, and so is your marketing strategy. What worked well in one industry may not perform as well in another. That’s why it’s essential to constantly be testing and assessing your performance across different channels.

To help take the guesswork out of content marketing, we’ve compiled a list of marketing stats and data from Utah that you may find useful.

The State Of Digital Marketing In Utah

With the rise of content marketing, digital marketing has become a commonly used term in Utah.

The Utah marketing stats below reflect the importance of content marketing in the State:

  • 22.5% of the total population are “highly active” users of social media
  • 62% of users in Utah said they regularly read product reviews online
  • 48% of users in Utah said they regularly watch videos to learn about products
  • 51% of users in Utah said they primarily rely on social media to learn about new products
  • 36% of the total population use chat apps on a daily basis
  • 82% of users in Utah said they prefer to watch videos on YouTube instead of reading text-based content
  • 68% of users in Utah said they often follow news and social media about brands and products they love or hate
  • 55% of users in Utah said they frequently visit websites to learn about products they’re interested in buying
  • 51% of users in Utah said they check out online reviews before buying products
  • 33% of users in Utah said they read product reviews often
  • 12% of users in Utah said they primarily listen to company reviews on podcasts
  • 12% of users in Utah said they rely on blogs and websites for product information

Marketing Stats

In addition to understanding the importance of content marketing in Utah, you may be interested in learning more about the State’s digital marketing industry.

Here are the Marketing Stats for Utah:

  • The total population is 19.5 million
  • There are 1.3 million video views on YouTube per week (as of June, 2020)
  • The average time spent on mobile apps is 75 minutes per day (as of June, 2020)
  • There are 761,000 monthly active users of SnapChat (as of April, 2020)
  • The average user opens up to 15 email campaigns per day (as of June, 2020)
  • The average time spent on social media is 3 hours and 46 minutes per day (as of June, 2020)
  • The most dominant social media platform in Utah is TikTok. It has a 77.5% market share
  • Twitter has a 22.5% market share in the State and is followed by LinkedIn, Instagram, and Facebook
  • The most followed YouTube channel globally is MoneyGramCasaDePero with 5.8 million subscribers
  • The most downloaded app in the Apple App Store is TikTok (with over 1.7 million downloads as of April, 2020)
  • The most downloaded app in the Google Play Store is TikTok (with over 1.7 million downloads as of April, 2020)
  • Over 22.5 million people visit the National Mall in Washington, D.C. each year (as of June, 2020). This makes it the most visited mall in the U.S.
  • Tourism is a significant source of revenue in Utah. Last year, the State received 7.2 million out-of-state visitors, generating $26.8 billion in economic activity. The majority of these visitors came from the California, Arizona, and Oregon regions.
  • According to the Statista research group, the computer, information, and technology sector in Utah has the highest employment rate among bachelor’s degree or higher holders. Almost 26% of the jobs are either very good or excellent (4+ on a 5-point scale).
  • Despite the high number of college degrees in the State, just 24.5% of the workforce has a bachelor’s degree or higher. This is relatively low when compared to the national average of 37.9% (as of April, 2020).
  • Over 487,000 jobs in Utah are linked to the Boomerang employment service. This is more than any other state in the union. About 77% of the jobs are in the health care and social assistance industries (as of June, 2020).
  • Utah is the only U.S. state that does not require residents to have health insurance. As a result, 23% of the population are considered to be below the poverty line and do not have access to healthcare as compared to the national average of 15%.
  • The Standard & Poor’s Ratings Service has given Utah’s public debt rating of A2 (very stable). The state’s general fund receives individual income taxes of 6.5% and corporations taxes of 7%.
  • The state’s revenues are about 7% of the national average. This is mainly due to the oil & gas industry in the State relying on on-and-off gas drilling, which accounts for a large percentage of the revenues. Revenues from coal mining also contribute significantly to the State’s budget.
  • Despite the relatively low amount of revenue generating industries in Utah, the governor’s office reports that the State benefits from a high-quality of life and that its residents are satisfied with their standard of living. According to the Kessler Institute for Public Policy Studies, 94% of Utahns are “satisfied” or “very satisfied” with their lives. This is one of the highest levels of satisfaction in the country.
  • Over 90% of the workforce in the State are “engaged” or “very engaged” in their jobs. About 52% are “very engaged.” This is twice the national average. The State also has one of the highest rates of employee engagement overall.
  •  Kessler reports that almost 100% of Utahns have access to high-speed Internet at home and that the average user spends 4 hours and 42 minutes per day online. This is close to double the national average of 2 hours and 30 minutes per day.
  • Mobile broadband coverage is nearly ubiquitous in Utah. The state leads the country in terms of the percentage of residents with mobile Internet access at home (98%).
  • Roughly 22.5% of the State’s population are highly engaged voters and will decide the presidential election in November 2020. This is more than any other state in the union and demonstrates how important voter engagement can be.

Key Industries

To better understand the state of digital marketing in Utah, it may be useful to examine the key industries that contribute significantly to the State’s GDP.

The computer, information, and technology sector in Utah contributes $11.9 billion annually to the State’s GDP. This makes it the third largest industry in the State after real estate and finance. The industry’s performance is excellent with about 28% of the jobs being in the excellent or very good category (4+ on a 5-point scale). Moreover, there are more than 120,000 jobs in the sector and the employment rate is 16.6% which is above the national average of 13.9% (as of June, 2020).

Information Technology is followed by the computer and electronic sector (15.8 million jobs, 16.6% employment rate) and then by the medical (13.3 million jobs, 11.9% employment rate).

Real estate and finance, which includes business services, professional services, and trade and commerce, is the largest industry in Utah with a $10.7 billion annual GDP and 422,000 jobs. This is closely followed by the transportation and warehousing industry (9.4 billion, 7.4% unemployment rate), which includes trucking, railroads, shipping, and aviation.

The state’s per-capita income is the fourth highest in the country. Real estate and finance and the health care and social assistance industries contribute significantly to this income.