The Covid-19 pandemic impacted many areas of our lives. One that was profoundly affected was our ability to connect with other people. Video calling and video conferencing applications such as Zoom helped people stay connected, and businesses such as Cision (a marketing automation tool) benefited from increased interactions.
Australia was one of the first countries to be severely impacted by the pandemic, with more than 110,500 cases and 4,200 deaths as of April 16, 2020. Because of the severity of the situation, the government implemented some stringent restrictions on individuals’ movements and interactions. This included limiting the number of people who can interact with each other (to no more than two) and requiring people to remain six feet apart.
While we are still at the very beginning of this ‘new normal’, businesses and marketers should begin preparing for the changed digital landscape. With the world shifting to a new normal, how can brands remain relevant to their target audiences?
Luckily, marketing channels like blogs and videos remain popular and accessible.
Hence, the need for this online course – to help you maximise the potential of these marketing tools and learn how to effectively market your business, no matter where you are in Australia or wherever your laptop takes you!
What is an online content marketing course?
An online content marketing course, also known as an online marketing course, is simply an online course that you can take to further your understanding of content marketing. Usually these courses are delivered in a series of videos and require you to watch and listen to the instructor over time. These courses usually last between four and six weeks and will teach you the ins and outs of creating an engaging content strategy and plan to attract, convert and retain customers. Some of the things that you’ll learn how to do in these courses include:
Build A Strong Online Community
One of the primary goals of an online content marketing campaign is to build an engaged audience of customers. It is well-established that having a vibrant community of engaged followers (or fans) on social media can significantly boost your marketing efforts. This is where you can engage with your audience and find out what they want. You’ll have a strong foundation in place to continue engaging with your audience and creating more value for them.
Create Video Content That Will Attract, Convert And Retain Customers
You’ll start the course by simply creating a business profile on YouTube and getting to know the platform. You’ll then be presented with a case study involving a fictitious business and learn how to plan out a content strategy for your business.
From there you’ll learn the fundamentals of video creation for business – which doesn’t have to be a full-blown marketing course but will give you a strong foundation in case you want to pursue a career in video content creation. You’ll learn the tools and skills needed to create a professional looking video that will inspire your target audience to act.
Understand What Makes For A Successful Marketing Plan
Creating an engaging content strategy for your business is a very involved process and requires a lot of planning and research. What makes for a successful content plan?
Firstly, the plan needs to be communicated to everyone involved in the process. This includes key stakeholders such as your marketing team and relevant department heads. It also includes clients and customers who are either involved in the planning process or are going to be affected by the changes.
A strong content strategy is based on solid research and data. You’ll learn about marketing analytics in detail and how to make better decisions based on the findings. Additionally, being evidence-based and keeping up with the latest marketing technologies are essential.
The plan should also be measurable. You should be able to quantify the results of your efforts in terms of leads, sales and ultimately, customers. The ability to measure results is an important aspect of any business, but it is even more critical in marketing, where you’ll be doing a great deal of trial and error to figure out what works best for your business.
Last but not least, a content plan should be flexible enough to adjust to various situations. What if the world changes and your target audience no longer wants to hear from you? Or, what if a new competitor enters the market and your existing customers start flocking to them?
The fact is that your business may not be completely stable depending on the state of the world and how fast technology is progressing. These are some of the main things to consider when creating your content strategy.
Learn About The Influencers And Start-Ups Who Are Shaping Today’s Market
Social media is a source of constant inspiration. You’ll look at the businesses, blogs and personalities who are gaining popularity and notice the trends and habits that they are inspiring others to copy. You’ll also discover the key strategies that they are using to gain such an audience. For example, you may discover the formula for becoming a ‘thought leader’ in your industry.
Additionally, you’ll familiarise yourself with the latest marketing tools and technologies that can help you efficiently plan and execute your content strategy. You may discover that a content strategist is the key to ensuring the success of your digital marketing efforts.
Create An Informed View Of The Digital World Your Business Is Operating In
An informed view of the digital world your business is operating in means being aware of the various technologies that can be used to find, connect with and engage with your customers. This could include everything from SEO, social media platforms and email marketing to mobile apps and display ads.
Each of these technologies has its unique properties and advantages. It would be foolish to ignore the existence of these technologies – especially now, as you’re entering this new world.
Get A Jump-Start On The Digital World Your Business Is Operating In
If you’re reading this, I assume you’re searching for information about how to market your business online. That’s great! Just remember, the world has changed and changed dramatically in the last decade. If you’re new to this, it can be pretty overwhelming.
The best way to get a jump-start is to take an online course that will give you a strong foundation in the skills needed to succeed in this new digital world. By the end of this course, you’ll fully understand the importance of content marketing, the digital landscape in general and how to optimise your business for the online world.