In the ever-changing world of digital marketing, it’s essential to stay ahead of the game and learn from those who are doing the exciting work. While there are plenty of free online courses out there, nothing teaches you how to perform a task like doing it. That’s where these guides come in. Here are five of the best Facebook marketing courses out there, and what you’ll learn along with them.
1. Build a Better Instagram Advertising Strategy
Instagram is one of the biggest and most popular social media platforms around. With over 1 billion active monthly users, it’s clear that marketers should be taking note of what works and what doesn’t when advertising on this platform. Though the process can vary from platform to platform, Instagram is constantly growing and evolving, so it’s important to stay ahead of the curve and experiment with different tactics to see what resonates with the audience.
This is where Building a Better Instagram Advertising Strategy (BIGIAS) course comes in. Created by Mark Henry Marketing, the course covers key performance indicators on Instagram, as well as how to measure the effectiveness of your campaign. By taking this course, you’ll be well-equipped to make future Instagram advertising decisions based on sound evidence.
In the course, you’ll not only discover what metrics to use but also how to interpret them. For example, you’ll discover the importance of engagement over just getting impressions in terms of generating revenue from your ads. Not only that, but you’ll also learn how to set up automated analysis of your Instagram ads so you can closely monitor their performance and make accurate strategic decisions based on the evidence.
2. Master the Art of Content Campaigns
This course will help you develop the skill of crafting engaging content that keeps your audience interested. You’ll discover a range of online marketing methods and strategies, from SEO to content creation to social media campaigning, that you can put into practice to create content that resonates with your audience and builds trust.
If you’re serious about generating leads and growing your business, you’ll need to consider a range of marketing strategies and tactics. But it can be hard to know where to start and what will be the best approach for your business.
This is where the Content Campaigns: From Strategy to Execution comes in. Developed by HubSpot, the course will teach you everything you need to know about creating content that results in qualified leads, and converting those leads into paying customers. You’ll learn the importance of content measurement, including content analytics and ROI reporting, and gain an understanding of content planning and distribution. This comprehensive course will guide you through the process of developing a content strategy, implementing simple yet effective content tactics, and tracking the results of your efforts. What’s more, at the end of the course, you’ll be able to download a free checklist to help you start implementing a content marketing strategy for your business.
3. Create Marketing Plan That Works
Whether you’re a freelancer or a full-time marketer, planning is critical to successful marketing. But too often, freelancers and marketers bombarding themselves with plans that don’t work and over-commitment that leads to stress, anxiety, and burnout. That’s why we’ve created this course – to help you create a plan that will result in effective and sustainable marketing, even if you don’t have a crystal ball to foresee all the future events.
It starts with the basics – with a clear understanding of what you’re trying to achieve and the metrics you’ll use to measure your success. From there, you’ll work your way up to the bigger picture, assembling a team of experts to help you bring your plan to life. Along the way, you’ll experiment and determine the best ways to communicate your message to the world and determine the metrics you need to measure your progress. By taking this course, you’ll gain a deep understanding of the whole marketing process and be able to bring that knowledge to bear on your own marketing efforts. So, whether you’re a beginner or a seasoned marketer, this course has something for you.
4. Analyze Marketing Data and Formulate Marketing Strategy
In the face of overwhelming demands and competing priorities, it’s easy for marketing analytics to be overlooked in favor of more pressing matters. But the data that analytics provide can help you formulate a more focused, and therefore, more effective strategy.
Marketing analytics can be a gold mine of information. Not only do you get to examine the performance of your various marketing tactics over time, but you can drill down into the data to determine what’s working and what’s not so you can optimize your efforts. As you work through the data, you’ll gain an understanding of the whys and hows of the results you’re seeing. Plus, you can look into scenarios of what might’ve caused the results you’re seeing and determine whether or not this is a trend that will continue or if it’s a fluke.
In this course, you’ll not only discover the importance of analytics, but you’ll get an in-depth look at Marketing Data and Formulate Marketing Strategy, including how to set up a solid marketing analytics program and how to interpret the results of your analysis. By taking this course, you’ll be well-equipped to put analytics to work for you and your business, making important decisions based on factual evidence rather than gut feel or hunch.
5. Identify Key Marketing Metrics That You Can Measure
In order to successfully market a product or service, you need to be able to measure the results of your efforts. That means collecting data and analyzing it to determine the effectiveness of your strategies and tactics. One of the best things about this course is that it will help you develop the skill of identifying key marketing metrics that you can measure so you can determine the success of your plan and take steps to improve upon it.
Each of the five courses mentioned above is designed to help you develop a specific set of skills that you can put into practice and measure your progress. By taking this course, you’ll learn the importance of continuous learning, experimentation, and improving your skills so you can become more effective and efficient in your marketing efforts and ultimately grow your business. If you’re looking for a way to better understand the marketing world and how to put theory into practice, these courses will help you get there faster than you know it.