In the last few years, the marketing industry has changed significantly. Gone are the days of simply sending out press releases and hoping for the best. Now, if you want to grow your business online, you have to take matters into your own hands.
Luckily, with the help of platforms like Certify, all you need is a solid understanding of digital marketing and you can easily gain a foothold in the industry.
Here’s a list of the top 10 online certifications for marketing professionals. We’ll run down the requirements, the cost, and the duration for each of these courses. Hopefully, this list will inspire you to pursue further education in the field. Or, at the very least, get you to consider marketing as a potential career move.
1. Digital Marketing: The Complete BizEaze Course
This is the first of the ten online certifications for marketers. It’s also, potentially, the most valuable. Why? Because it lays the groundwork for you to become a fully-fledged digital marketer. And what’s more, you can do it all from the comfort of your home. No, we don’t need to tell you that the digital marketing industry is booming. Just take a look at the current job market. According to Dice, there are currently over 500,000 jobs available in digital marketing. That’s a whole lot of prospects.
But, if you want to stand out from the crowd, you need to take the time to learn how to do it the right way. And that’s where this course comes in. It will not only give you the knowledge and skills you need to succeed in the field, but it will also help you identify your unique skills and how you can leverage them. So, if you’re looking to make the switch to a career in marketing, this is the perfect place to start. Or, if you’re already a marketer and you’re wondering how to better your game, this is a great refresher.
2. SEO: The Complete Job Coach Course
The second of the ten online certifications for marketers is SEO. Do you have a website? Of course you do. And did you know that most people click on the first few links (or items) they see on a page when searching for something online? It’s called Search Engine Optimization or SEO for short. Basically, SEO is the process of increasing the amount of traffic to your website by improving the visibility of your content in search engine results.
This is an important aspect of online marketing because, ideally, you want your website to be as accessible as possible to as many people as possible. If you’re able to get more people to your website through organic search, the benefits are unlimited. You can start gaining more traffic and, subsequently, more customers who are coming back for more.
Organic search is the primary mechanism used by Google and other search engines to find and deliver content to users. So, if you want to improve your odds of appearing in organic search results for your chosen keywords, you need to have high-quality content for your website.
In SEO, you will learn everything from how to effectively use keywords to build a healthy content strategy to how to track the success of your efforts. Ultimately, this is a field that is all about metrics and numbers. So, if you want to succeed, you need to get comfortable with the idea of measuring your results and adjusting your strategy as needed. This is a valuable skill to have in any field, but it’s particularly useful in the SEO world. If you’re looking to get ahead, this is a great option.
3. Email Marketing: The Complete BizEaze Course
The third of the ten online certifications for marketers is email marketing. Have you ever gotten an email that just keeps on clicking? That’s because most companies use email marketing to keep in touch with their customers and potential customers. In fact, 92% of consumers agreed that they learned about a company through email marketing, according to HubSpot.
This is a great option for marketers because it allows them to target the right audience and provide them with value. Many businesses don’t know how to communicate effectively with their customers through email. But, with the right tools and know-how, you can put together a polished, professional email that will make your customers feel as if they’re talking to a friend.
In this course, you will learn how to plan out the copy of your email, what types of designs would be effective for your industry, and how to build a template that will help you get results quickly. If you want to take your email marketing to the next level, this is the perfect course for you.
4. PPC Management: The Complete BizEaze Course
The fourth of the ten online certification for marketers is paid-per-click management (PPC). Have you ever heard of AdWords? It’s one of the biggest and most popular online marketing tools that lets you test out different variations of adverts (ads) to see which one performs best. When an advertisement appears on a website or social media channel, the company that paid for that ad will get charged for the click-through (i.e., person who visited that site after seeing the ad clicked on it).
PPC isn’t all about ads. You can use it to promote your products and services, highlight a special offer, or just educate your audience about a particular topic.
This is a great option for marketers because it gives them a chance to test different approaches and discover what works best for their industry. Ultimately, this is a field that is all about paying attention to the little things. While it’s tempting to just jump in and start sending out press releases, generating organic traffic and getting listed on major directories can take time.
If you want to succeed in this field, you need to get comfortable with the idea of investing in paid campaigns to gain more traction. Just remember: The key to PPC success is to keep testing and refining your strategy.
5. Content Marketing: The Complete BizEaze Course
The fifth of the ten online certifications for marketers is content marketing. It’s kind of like SEO, but with more of a focus on delivering qualitative content to attract, engage and connect with your audience.
Like SEO, content marketing is all about gaining visibility in organic search results. The difference is that you’re delivering value-based content that will educate, entertain, or encourage your target audience to take some kind of action. In return, you’ll receive some recognition (e.g., more traffic, social media engagement)
This is a great option for marketers because it gives them a chance to demonstrate their value to potential clients. If you want to make the switch to a career in marketing, this is a great place to start. Or, if you’re already a marketer and you’re wondering how to better your game, this is a great refresher.
6. Mobile Marketing: The Complete BizEaze Course
The sixth of the ten online certifications for marketers is mobile marketing. Have you ever heard of mobile marketing? It’s a method of marketing that utilizes mobile phones to reach potential customers.
With the emergence of smartphones, the demand for mobile marketing grew. Now, more and more businesses are turning to this channel to connect with customers and potential customers. It’s a great way to target the right audience and engage them with your content. Plus, you can measure the results of your efforts simply through the use of stat tracking tools.
This is a great option for marketers because it allows them to target the right audience regardless of where they are. If you’re looking to make the switch to a career in marketing, this is a great place to start. Or, if you’re already a marketer and you’re wondering how to better your game, this is a great refresher.
7. Social Media Marketing: The Complete BizEaze Course
The seventh of the ten online certifications for marketers is social media marketing. Have you ever heard of social media marketing? It’s a method of marketing that allows businesses to connect with customers and potential customers through different media platforms like Facebook, Twitter, and Instagram.
This is a great option for marketers because it gives them a place to promote their products and services. It also helps create a following of people who are interested in what you have to say. You don’t necessarily need to have a large social media following to be successful. But, it certainly helps.
Just remember: If you want to succeed in this field, you need to get comfortable with the idea of being “pro-active” on social media.