You may wonder if there’s any difference between a web certificate and regular email
certificates when it comes to using them for email marketing. While there are a few
key differences, like where you can use them and how many emails you can send
using them, the main concept behind a web certificate and its different versions
is the same. Let’s explore how to optimize your web certificates for the best
performance in email marketing.
The Importance Of Mobile Email
It seems like every other year, marketers are surprised by how quickly the
email marketing world evolves. Last year, we were amazed when 66% of our
respondents used email clients on their smartphones. That’s compared to just 10%
using desktop email clients and 24% using a combination of the two.
The use of mobile email clients varies from niche to niche. While desktop email
clients are still very relevant for travel agents, realtors, and insurance
agents, the use of smartphones and tablets for sending emails has grown exponentially.
According to HubSpot Blogs data, only 14% of consumers worldwide use desktop email
clients while 40% use smartphone email clients and 34% use a tablet.
With such a large chunk of the population now relying on smartphones and tablets
to keep in touch with friends and family, marketers should take the time to
optimize their email marketing for mobile. It’s not just about having a mobile
friendly website. Having a mobile-optimized email marketing strategy can boost your
conversions, especially if you’re using web-based email marketing software like
Hootsuite, MailChimp, and HubSpot.
Let’s take a closer look at how to do that.
The Four Types Of Mobile Email Clients
While many marketers may not be fully aware of the various types of mobile email
clients, the concept behind these email clients is quite simple. There are four types
of mobile email clients, and each one serves a specific purpose. Let’s explore each
type further.
1. Desktop Email Clients
If you’re reading this, it’s probably safe to assume you’re already aware of the
importance of desktop email clients. These are email clients that are designed to be
used on a personal computer and can be accessed through a web browser. The most
popular desktop email clients are Outlook, AOL, and Yahoo! Mail. You can’t beat
having a full-blown office suite and Internet access on your smartphone or tablet
just to send an email.
Like their desktop counterparts, mobile email clients like Apple Mail,
Outlook.com, and Yahoo! Mail are quite easy to use. You can add contacts, send
messages, and view your mailbox without leaving the app. Furthermore, you can
search through your email for content using keywords and save articles for later
reference. These apps also make it easy to stay organized as you manage your
inbox– which can be a challenge when receiving hundreds of emails every day. In the
end, these apps make it easy to keep in touch with friends, stay organized, and
get real work done.
Another advantage of having a desktop email client is that marketers can ensure
their messages reach their intended audience. With most mobile email clients, it’s
easy for your message to be lost in cyberspace. Since most people now access the
Internet through their smartphones, having a desktop email client makes it easier
for marketers to target their audience and ensure their messages are received
without fail.
2. Small Screen Email Clients
If you’re reading this, it’s probably safe to assume you’re also aware of the
importance of mobile graphics. As the name implies, small screen email clients
are designed to fit on a small screen such as a smartphone or tablet. These clients
are usually designed with a simplified user interface to make mobile use more
accessible for users with lower-end devices. As a result, most small screen email
clients look like they were designed with teenagers or younger adults in mind.
The most popular small screen email clients are Gmail, Apple Mail, and AOL Mail.
You’ll notice these apps feature minimalistic design with bold colors and
blocky, vector graphics. While these elements may not be for everyone, when
marketing on the go, the typefaces and colors you choose can make a significant
difference in how easy it is for your audience to engage with your content.
Since these apps were designed with smaller screens in mind, you’ll find
keyboard shortcuts, large buttons, and simplified navigation. Furthermore, these apps
make it easy to stay connected to your social networks as you tweet, comment, and
share content on the go.
3. Text-Based Email Clients
If you’re reading this, it’s probably safe to assume you’re also aware of the
importance of emails without graphics. While many people prefer colorful and
graphic-based emails, text-based emails still have their place in email marketing. For
one thing, they’re more accessible for users with screen reading software. In
addition, many people prefer the simplicity of text-based emails compared to
graphics-based ones. These types of emails feature large headings, bold text, and
simple, direct language. Think of all the emails you’ve received from various
companies asking you to sign up for their newsletter or to read their latest blog
post. Even Google’s emails fit the bill. In fact, the search engine giant’s email
sounds like a real-life version of the Choose Your Own Adventure books that you
used to read as a kid: “You won’t believe what’s happening in Asia. Get the facts
here now. Or, sign up for our once-a-week newsletter to get the best news in
global marketing every Monday. Or, follow us on Instagram for the latest
business news.”
While text-based emails may not sound like a traditional choice for marketers,
there are many advantages to using them. First, you can take advantage of all the
platforms and gadgets available today. Second, you can use software to craft
engaging copy that draws your audience into action. Third, text-based emails are
searchable. If you’re running an online store, you may want to consider using
textual descriptions for your products since they are easily searchable by
keywords. Last but not least, you can track the results of your emails
(sometimes even resulting in sales)
4. Hybrid Email Clients
If you’re reading this, it’s probably safe to assume you’re aware of the
importance of mobile apps. Apps allow users to do many things on the go, and
mobile apps for email are becoming a popular choice among marketers. With the right
approach, you can create a stunningly beautiful mobile app that functions just like
your desktop email client.
Hybrid email clients are ideal for marketers who want to take advantage of
the perks mobile apps have to offer while also maintaining access to their email
accounts from their phone. Some of the most popular hybrid email clients are
MailChimp, Hootsuite, and ActiveMail. Let’s take a look at how these apps work
together before we get into the advantages.
The beauty of mobile apps is that they make it easy for users to access email
from anywhere. Even if you’re offline, you can still take advantage of all the
great content marketers have to offer. With hybrid apps, you have the best of both
WORLDs. You have the simplicity and accessibility of a text-based email client
with the functionality of a native app.
The best thing about hybrid email clients is that they make it easy for
marketers to find each other– something that’s quite difficult to do using
traditional email marketing methods. As a result, you may see an increase in
member engagement as your team connects with other marketers and industry
professionals using the platform.
So, there you have it. You now know the basics of optimizing your web
certificates for email marketing. The key takeaway is to make sure you choose the
right tool for the job.