Online Certificate Marketing: How to Build a Strong Presence with Your Brand

The proliferation of mobile devices and digital media has helped to create a new paradigm for marketing. While there are still elements of “brick and mortar” marketing, such as face-to-face interactions and printed advertisements, much of modern marketing now takes place online. As a result, online certificate marketing (OCM) is becoming a popular method of brand communication. An OCMEasy guide to establishing your own online store and marketing platform to capture the attention of consumers where they already spend a lot of their time: online.

Why Are Online Certificates Marketing Popular?

If you’re new to SEO or digital marketing, it can be hard to know which channels to focus your efforts on. There are so many different platforms, strategies, and metrics to track, and it can be hard to know which one is going to be the most effective for your brand.

One of the reasons why online certificates marketing is such a popular option is that it takes the guesswork out of deciding which platforms work best for your brand. When you build your own marketing platform, you are given the opportunity to choose which strategy and channel will best suit your needs. You can also track the performance of your various tactics, and identify those that are currently driving results.

The Dangers of Being Under-Promoted On Social Media

The danger of being under-promoted on social media is that you can’t always trust the algorithm to deliver the results you’re looking for. For instance, if you are trying to gain more Instagram followers, but the algorithm suggests you should focus on Facebook instead, you might find that your Instagram followership is actually taking a nosedive. It’s also tough to determine how much impact a particular channel will have on your overall search traffic, especially if you’re not tracking any search metrics already.

Building your own marketing platform allows you to take full control of your brand’s presence on social media, and ensure that your voice is always being represented. You can integrate your social channels with your website, and track the performance of different tactics, such as Instagram stories and banner ads, in order to determine the best course of action for your brand.

Why Build An Online Store When You Can Use Shopify Or a Free Blogging Platform To Create an E-Commerce Website?

Although it’s always an option to use a free blogging platform to create an e-commerce store, the appeal of using an online store solution, such as Shopify, is that you can more easily scale your business as you grow. An e-commerce store built on a free blogging platform, such as Shopify, will still require you to build out your shopping cart from scratch. Having an e-commerce store means you’ll also need to handle the payment processes yourself, or use a service like Stripe, as well as order fulfillment, which can be a time-consuming and demanding process.

With an online store, everything is automated. As a result, it takes less time to get up and running. The downside is that you’ll need to devote more resources – both financial and employee – to grow your business. If your goal is to create a passive income stream, you can always explore affiliate marketing, or sell and ship products yourself, as long as you have the resources to make that happen.

6 Tips For Building A Successful Digital Marketing Strategy

If you’re new to digital marketing or SEO, it can be difficult to know where to start. That’s why we’ve put together this guide: to provide you with a comprehensive overview of the most effective tactics, and the best ways to utilize them, to build a successful strategy for your brand. Let’s get into it.

Personal Branding

When you’re first exploring digital marketing, one of the most important things to keep in mind is the power of personal branding. A brand is only as good as the individuals behind it, and just because your product or service is branded doesn’t mean that you need to be afraid to experiment with your image, or use your personal brand to spread the word about your company. There is no one-size-fits-all approach when it comes to personal branding, but generally speaking, you want to find your strengths and use them to your advantage.

Content Marketing

Creating high-quality content that is useful, engaging, and easy to read is one of the best ways to build a successful digital marketing strategy. Not every piece of content needs to be long-form. In fact, short-form videos, such as tweets and Instagram stories, are on the rise, as are infographics and web content in general. The ideal video would be around 3 minutes long, and have a voiceover explaining the key points.

The most effective (and free) way to produce video content is with a smartphone. If you’ve got a GoPro or other action camera, you can use your own footage to create short videos that will inspire your customers. Alternatively, you can get a free account on a platform like TikTok, where anyone can upload their own videos, and you can use keywords and hashtags to find and engage with your audience.

Branding, SEO, And Social

While SEO and social media are important components of any digital marketing strategy, the importance of branding cannot be overlooked. When someone sees your brand name, they should immediately think of your business – even if they’ve never heard of you before. If you want to succeed in the online world, you need to ensure that when people type in search terms related to your industry, your website or social media accounts come up first.

Monitoring The Performance Of Your Website And Social Channels

Even if you’ve got a successful digital marketing strategy in place, it’s vital to continue to monitor the performance of your website and social channels. As your business grows and your marketing budget expands, it’s easy to let your guard down, and believe that everything is going well, when in reality, you might be losing a lot of money and growth opportunities due to inefficiencies in your strategy. When was the last time you checked the keywords for your site’s content? How about the social media accounts you use to promote your site and business? Do you consistently interact with your followers? Are you using the right hashtags to reach the right audience? These are all questions you’ll need to be asking yourself, to ensure the performance of your website and social channels stays high.


Backlinks are links from other websites that point to your website. They’re extremely important because they improve your search engine rankings, which enables you to appear more prominently in search results when someone searches for your product or service. The more backlinks you have, the higher your search engine rankings will be.

While it’s not always possible to get backlinks organically, you can use free tools like Google Adwords to get thousands of backlinks for your content, with very little effort. Simply create compelling content that is valuable to your target audience, and use keywords and templates to ensure that your content stands out to potential linkers. You can also hire a link builder to get backlinks for your website.

Wrapping Up

An effective digital marketing strategy means using various tactics, such as SEO, to build the popularity of your brand, and website. The rise of digital marketing, along with the popularity of online stores, has enabled a brand to have a direct connection with their customers. As a result, businesses no longer need to rely on traditional advertising methods, and can use their websites and social media to engage with potential customers, and grow their businesses.