Why an Online Certificate?
While there is no question that learning offline is valuable, it is also true that learning tools which utilize various forms of technology have proven to be more effective and efficient. With the increasing rate of technological change and innovation, it is important to constantly adapt our learning practices to ensure that we are utilizing the latest tools and learning the best approaches for each particular task.
For example, while there is definitely value in learning traditional methods of advertising such as magazine articles, billboards, and TV commercials, these methods may not be the most effective or efficient ways to reach a target audience. Take a look at digital marketing platforms such as Google Ads or Facebook ads, which are widely used among businesses of all sizes.
These online marketing platforms provide businesses with the capability to target individuals based on interests and demographics. This allows advertisers to gain deeper insights into the people they are trying to reach, and allows them to craft more effective marketing strategies.
As a result, many large and mid-sized businesses, as well as universities, are moving towards online certificate programs that allow them to remain innovative and competitive while ensuring that their knowledge is up to date and that they are utilizing the best practice methods.
What Will You Learn?
The curriculum of an online Certificate in Digital Marketing will consist of a combination of online and offline learning. The first phase of the program will consist of an overview of digital marketing, focusing on the history and evolution of the field. This will be followed by an introduction to marketing analytics, digital marketing, and e-commerce, teaching you the fundamentals of marketing research and implementation. Finally, you will learn how to develop and implement online marketing strategies and tactics, including SEO, content strategy, and social media. The training will provide you with the knowledge and skillset you need to become a confident digital marketer.
Upon successful completion of this program, you will be able to take the Digital Marketing certificate exam from the International Society of Professional Marketing Analysts (ISPMAN). This certification exam is an internationally recognized standard that measures the abilities of individuals and verifies their knowledge of marketing analytics and management. You can find more information about the ISPMA at www.ispman.org.
The Most Valuable Things You Will Learn From This Curriculum
While we can’t guarantee that you will become an expert in digital marketing overnight, you will gain a wide array of valuable skills and knowledge from this course, which will make you a more valuable employee or independent professional. Here is a short list of some of the things you will learn:
- digital marketing history
- concepts of marketing analytics
- online / offline marketing
- digital marketing planning
- marketing research
- web analytics
- search engine optimization (SEO)
- content strategy
- social media marketing
- Online Certificate in Digital Marketing from Scratch to Professional
This list could go on, but you get the point. By the end of this course, you will have developed a deep understanding of the field and will have gained the skillset necessary to become a confident and skilled digital marketer.
How Is This Certificate Different From Other Programs?
While this specific program may differ from other online marketing certificate programs in that it does not solely consist of theory, there is still plenty of theory packed into this curriculum. Instead, you will learn more practical aspects of marketing, gaining an in-depth understanding of various theories and methods. The coursework for this certificate spans over 12 weeks, and includes both online and offline learning. The majority of the coursework is carried out through a series of assignments that you must complete in order to move through the curriculum. The only difference is that instead of physically attending a class, you will have the opportunity to learn from a diverse set of professionals who are all committed to helping you succeed.