Did you know that around 80% of consumers search for brands and products online before they buy them in real life? That’s a pretty high percentage and it makes sense: online marketplaces like Amazon and eBay enable customers to research and discover products and brands easily and cheaply.
So if you’re looking to grow your business using digital marketing, you could do worse than exploring the world of online marketing and social media.
Here are 10 things you need to know to succeed.
1. Build a solid foundation
You might think that putting up a flashy website and buying some Instagram followers would be enough to launch an effective online marketing campaign. However, building a solid foundation first would be wise.
Make sure you have a strong and reliable team behind the scenes to maintain your website and social media accounts, as well as perform digital marketing tasks like SEO and content marketing.
You also need to decide what you’ll achieve with your online marketing efforts. Are you looking to attract new customers to your business? Will you focus on expanding your reach to existing customers? Do you want to raise brand awareness with your target audience?
To answer these questions, you’ll need to consider your target audience and what they want. Who are you trying to reach and why? What do you want them to do?
2. Measure the effectiveness of your digital marketing strategy
Just because you have a strategy and a plan for your digital marketing doesn’t mean that you should just go ahead and do it. You need to measure the results of your strategy to see if it’s effective or not.
To do this, you’ll need to consider what metrics and indicators you’ll use to evaluate your campaign. For example, did your Instagram account help you to gain more customers? Did your website get a spike in traffic after you launched a blog article? These are important questions to ask because they’ll help you determine if your strategy is working or not. If you can’t measure it, you can’t improve it. So don’t just look at the numbers on the dashboard of your marketing platforms – take time to review how these numbers changed from before to after your strategy was implemented.
3. Optimize for search engines
If you’ve ever shopped for a product or used a service online, you’ll know that the first thing you do is type in the product or service you’re looking for into the search bar.
From there, you’ll see a list of results, some of which might be results for entirely different products or services. Now, you need to decide which result you want to click on. More often than not, it’s the first or second result that appeals to you.
When your customers do the same, search engines know that you’ve got something valuable to offer. For this reason, it’s essential that you optimize your web pages and social media posts for SEO.
By doing this, you can ensure that when potential customers type in keywords or phrases related to your product or service, your website or social media account will appear on the top of the search results page.
4. Create compelling content
If you’re looking to develop an effective digital marketing strategy, you probably already know that content is critical. Without it, you’ve nothing to fall back on when trying to persuade someone to buy your product or service.
When someone hears your message, the last thing they want is to click on a boring, difficult-to-read marketing text. Instead, you should aim to entertain and interest your target audience with compelling content.
The content you create doesn’t need to be lengthy. In fact, short-form content like blogs and news articles can be highly effective when used correctly. The key is to keep it interesting and informative for your target audience.
Once you’ve established a blog, you can use it to publish more detailed content about industry-related topics. If you want to create a small ebook to educate your customers about your industry, you can do that too. The important thing is that you choose content that’s relevant and informative to your target audience. The better the content, the better the results.
5. Use social media to engage with your audience
A key aspect of any digital marketing strategy is to use the right platforms
You don’t want to promote your product or service on social media platforms that your target audience doesn’t use, or uses weakly.
For example, if you’re marketing to older generations, you might want to avoid using Twitter, as the platform is mostly used by younger people. Instead, you could use Instagram or YouTube to reach your audience.
These are just a few examples of how you can choose the right platforms for your target audience. It’s a good idea to do some research prior to using the platforms to see which ones are most effective for your message.
6. Build a community
You can’t have effective marketing without a community. Just like with other forms of marketing, you want to create awareness among potential customers about your product or service and encourage them to action.
One of the most effective ways to do this is through social media. If your product or service is relevant to people with autism, for example, you could set up a support group on Twitter using the #autismwales hashtag.
This is a simple yet effective way to engage with your audience on a personal level and let them know that you’re interested in their opinions and experiences. In exchange for giving you their opinions, you can offer them something valuable in return – like a product or service that suits their needs.
Once you’ve got a couple of these communities, you can promote them across different platforms to grow your audience even more. This is also a great way to get extra exposure for your business; the more places your community exists, the more opportunities you have to promote your brand.
7. Measure the results of your strategy
As discussed previously, measuring the results of your strategy is critical. Without it, you cannot determine whether or not your efforts were effective.
The most straightforward way to do this is to look at the metrics that you’ve set. If your goal is to gain more customers, you can measure this by looking at the number of website visits, social media activity, or email sign-ups that resulted from your strategy. These are all reliable ways to measure the results of your strategy.
If you’re looking to raise brand awareness, you might want to consider other tactics, like SEO or content marketing. To determine the effectiveness of these tactics, you can look at the number of people who know or are familiar with your brand, as a result of your efforts. This is also known as brand awareness or recall.
You can use a tool like Google’s Brand Recall to track the growth of your brand over time and see how many people are now or were previously familiar with it. This number will give you an indication of the effectiveness of your content and SEO strategies.
8. Be innovative
If you’re looking to improve your marketing results, you need to be innovative. Just because someone else is doing the same thing as you doesn’t mean that you have to follow suit. Instead, you should try to find ways to improve on what the competition is doing.
For example, if you want to create a community of makeup artists on the networks, you could do so by offering them a forum to help them connect with potential customers and collaborate. Or, if you’re using an event directory to find pros who host these types of events, you could try to find ways to inform these event hosts about your product or service.
The possibilities are endless. Just because someone else is doing a similar thing as you doesn’t mean that you should just copy and paste their strategy and expect to get the same results. Instead, you should try to find ways to inform your strategy with what you know and use this to create a unique marketing platform.
9. Build a solid knowledge base
To be able to create a unique and effective marketing platform, you need to have a good knowledge base. This means building up a repository of information that you can draw on. The better you are at answering questions, the better your strategy will be.