Online Business of Marketing in Pakistan – How to Start a Blogging Career

Blogging as a professional practice is on the rise, with 56% of marketers planning to use blogs and digital news platforms in 2021, according to a HubSpot Blogs survey.

While the practice isn’t new, the ability to construct and publish quality content on a regular basis is paving the way for more marketers to try their hand at blogging. According to the same survey, 45% of marketers claim they have a clear idea of what a blog is and how to create one.

But what is a marketing blog, and how do you go about writing one? We sat down with Sohaib Maqsood, Director of Content and Community at HubSpot, to dive into what makes up a marketing blog and how to get started.

What is a Marketing Blog?

A marketing blog serves as a digital home for businesses to share their insights on marketing-related topics like analytics, measurement, and automation. These blogs range from product reviews to case studies and cover a variety of marketing tactics including SEO, social media, and email marketing.

The content should be valuable and authoritative and contribute to the marketing team’s blog strategy. For example, a blog post about SEO best practices could include a variety of tips on creating content that ranks well in search results.

Why Start A Marketing Blog?

The content on a marketing blog can range from highly technical to more broad subjects and can cover almost any marketing topic that a business may want to tackle.

As a business owner or marketer, you can choose to focus on a single marketing channel and try to generate interest in your products or services among your target audience. Alternatively, you can choose to be more broad and cover multiple channels to establish yourself as an expert in digital marketing. For example, a blog could cover SEO, content management, email marketing, and social media strategies all rolled into one.

In either case, a well-written, authoritative blog post about your industry can do wonders for your SEO efforts, helping you gain trust and credibility among your target audience. Additionally, a marketing blog can be a source of valuable content for your social media strategies. For example, you may decide to use blog posts as content for your social media platforms since they can be easily curated and shared through social media.

Since marketing blogs can be used across multiple platforms, the content may be repurposed and reached a wider audience. Plus, with so much content available online, people have shorter attention spans and are constantly seeking quality content to read.

How Do I Start A Marketing Blog?

Since you may already have a web presence and an audience, you can use that to easily launch a marketing blog with little to no upfront investment. You can use a platform like WordPress to launch your blog, and the cost is free.

Before you publish your first blog post, you should consider the following:

  • How will you promote the blog?
  • What will you write about?
  • How frequently will you post?
  • How will you respond to comments?
  • How will you measure the success of your blog?

After you’ve launched your blog, you can continue to build out your blog’s resources including a logo, a website, and social media accounts. A simple way to ensure your blog has the perfect design is to hire a professional web designer or agency to help you out.

You also need to populate your blog with content, and to do that, you can either hire a content marketer or write your own content based on your expertise. You then need to perform SEO on your blog’s content to ensure its discoverability in search results. For more information on SEO, visit our┬áSEO┬áBlog.

Once you’ve established your blog with a decent amount of content, you can use affiliate marketing to monetize the blog. You’ll need to decide whether you’ll use affiliate marketing with a single merchant, or will you join an affiliate network and use their tools to promote multiple brands.

What Should I Include In My Blog?

Include a mix of content to attract different types of readers. You want your visitors to come back for more. Once they’ve begun to consume your content, you can use a variety of techniques to keep them engaged. This includes:

  • Interactive elements like polls and quizzes
  • A community space
  • A chat room
  • An engaging social media presence
  • Newsletters
  • And more

Depending on your target audience, you may want to consider what type of content they want to read. Does your ideal reader want to learn about your industry or niche? Or do they want to stay up-to-date on the latest trends and technologies?

Ultimately, you want to create content that attracts, engages, and motivates your audience. Whether you’re a seasoned marketer or just getting started, a marketing blog can be a valuable tool in your arsenal.