In today’s world, business is constantly evolving, and marketing is changing with it. New platforms emerge, while others wane in popularity. To keep up with the times and ensure their effectiveness, businesses must continually review their marketing strategies, measurement, and goals.
If you’re looking to take your business online, you’ll undoubtedly face countless decisions, from e-commerce to digital marketing to website design and development. But, as exciting as this can be, it can also be overwhelming if you don’t have the right resources at your fingertips.
Fortunately, we’ve put together a comprehensive guide to help business owners, aspiring entrepreneurs, and even marketers create a solid foundation for their online marketing efforts.
The Evolution of Marketing
Over the past several years, marketing has undergone a number of major changes, shifting from offline to online campaigns as well as switching from traditional to digital marketing.
While social media originally emerged as a way for brands to connect with customers, today it’s increasingly used to drive sales and drive traffic to websites. Similarly, email marketing used to be the gold standard for online marketing, but now we see marketers experimenting with various landing page tactics, including pop-ups, in order to get people to convert.
Why an Online Business Marketing Guide?
If you’re new to the world of online marketing, setting up your website, or even getting started with social media, this guide will help you develop the right strategy and the right tools for your particular needs. We’ll cover everything from marketing planning to analytics, and by the end of this guide, you’ll have a clear idea of how to approach marketing in order to grow your business online.
Our team has extensive experience in digital marketing, and we’ve worked with thousands of clients, ranging from start-ups to multinationals. This expertise allows us to provide invaluable tips on how to make your online marketing efforts a success.
Let’s get started.
We’ll begin by defining each letter of the acronym “OMS”, which stands for “online marketing strategy”. An Online Marketing Strategy (OMS) is a plan developed by a business or individual to market a product or service online. This plan includes both the digital and non-digital marketing elements, such as social media marketing and PR, that will be used to get the message out to the public.
An OMS should include the following information:
- Product information—What is it? Where can I buy it?
- Target audience—Who is this product for?
- Content creation—What will I need to create content for this product?
- Channels—Where can my target audience be found?
- Metrics—How will I know if my plan is working?
- Goals and objectives—Am I trying to generate sales? Am I trying to increase web traffic?
Plan Your Marketing Campaign
The first thing you’ll want to do is plan out the entire campaign, from start to finish, including what to write about, when to post, and which social media platforms to use. Once you have a clear idea of what you’ll be writing about and when you’ll be posting, you can begin to determine the metrics that will be used to track the success of your campaign.
You’ll want to set a start date, as well as a due date, for your campaign, and review the objectives and goals you’ve set for yourself at the beginning of each month. Then, as you progress through each stage of the plan, review the metrics and set new goals, as necessary.
Remember, marketing is a long-term game; you’re not going to see instant results from your efforts. That’s why you need to set a date far enough in advance to allow for ample time to execute your strategy.
What is digital marketing?
For those of you reading this guide, you probably already know what digital marketing is, but for those of you who don’t, let us explain. Simply put, digital marketing is the practice of marketing a product or service using digital platforms, including websites, mobile phones, and social media.
These are the platforms where you’ll find a large audience, which means you can potentially reach a wider audience than you could through traditional means. Additionally, on social media, you can target your audience based on interests, behaviors, and demographic data, allowing you to create highly personalized messages.
What is non-digital marketing?
Non-digital marketing, also known as traditional marketing, ranges from radio ads to billboard posters to magazine spreads. While digital marketing focuses on using digital platforms to market a product or service, non-digital marketing often involves visiting people in person, calling them or writing them an email to get them to action.
Overall, this guide provided you with the key information needed to form a strategy for your online business marketing initiatives. Now, you may not need to reinvent the wheel, but rather can use the information here to get started. Additionally, we provided tips on how to form a marketing department, the different roles within it, and how to fill them. Furthermore, we discussed the evolution of marketing and why you need to plan out your entire campaign, from start to finish.