The Covid-19 pandemic has effectively placed a halt on many aspects of life as we know it. With millions of people working from home, many businesses are finding it difficult to generate revenue. In addition, many businesses have been forced to reduce their budgets as a result of the pandemic. Many are therefore seeking supplemental income sources in order to make up for the revenue they have lost due to the pandemic.

One of the best ways for businesses to stay afloat during these times is through the proliferation of online business marketing degrees. These online degrees allow students to study at their convenience and learn what they need to know regarding online marketing from the comfort of their homes. In addition to providing students with the flexibility to study, many online business marketing degrees also provide businesses with the opportunity to tap into a large potential audience. Since many people are working from home, the internet has become a much more prominent platform for reaching customers and potential customers. In fact, with many people shifting to a digital nomad lifestyle, there is a never-ending stream of prospective customers just waiting to be engaged with your product or service.

If you’re looking to kickstart your career in business or marketing, then consider pursuing an online business marketing degree. Here are just some of the reasons why.

Why Study Online Business Marketing?

While many traditional business degrees include instruction on marketing, the majority of students interested in a business career will likely pursue an online marketing degree. This reflects the fact that many people believe that the internet has made digital marketing a “fully-equipped” skill set that every business should have. In addition, with most businesses operating remotely during this time, it is a popular choice for students who want to learn how to market a business virtually.

In today’s world, the digital nomad lifestyle is becoming more prominent. This isn’t just limited to people following the COVID-19 guidelines and working remotely. Many people are choosing to leave the 9-to-5 rat race and are looking to make a change. In many cases, those looking to change their careers are finding that they are better suited to running their own business instead of working for someone else. If you’re looking to change your career, you can potentially do so much more by establishing yourself as an entrepreneur rather than going through a traditional corporate ladder.

Digital Nomad Career

One of the best things about an online marketing degree is that you can gain experience while still being able to pursue your studies. In these degrees, you don’t need to be physically present at a campus in order to get the education you need. This can be highly beneficial for people interested in a digital nomad career. In many cases, you can complete an entire degree program while working remotely. In addition to this, you can access a variety of learning platforms and utilize various tools to ensure you get the most out of your studies.

If you’re looking to establish yourself as an independent contractor, you could run your own virtual business. According to the Covid-19 pandemic response research group, Remote.co, 56% of American workers are currently working remotely. This figure is expected to rise to 66% by next year. In 2021, more and more businesses are therefore opting to operate remotely. If you’re interested in pursuing a career in business, you can do so virtually through online business marketing degrees.

Flexible Schedule

Although most traditional undergraduate business programs don’t offer any significant flexibility in regards to the hours that classes are held, online business degrees allow students to take their studies anytime that suits them best. In many cases, students can access a variety of learning platforms and utilize various tools to find the schedule that works best for them.

If you’re interested in a more flexible schedule, then consider an online business degree. These programs allow students to study at their convenience, ensuring that they can balance their personal and professional lives. Some students even find it beneficial to study during the night when the kids are asleep, allowing them to get some quality study time without the distraction of little ones needing attention.

Larger Audience

Even if you’re not looking to establish yourself as an independent contractor, the opportunities for growth with an online business degree are significant. In addition to gaining experience, you can also market your product or service to a much larger audience. This is primarily due to the fact that so many people are working remotely. As a result, the internet has become a much more prominent medium for marketing and establishing brands. Even smaller businesses can take advantage of this, using digital marketing tools to target specific audiences, rather than broad mass-marketing.

Marketing to a larger audience doesn’t just mean reaching more people. It can also mean reaching people that would otherwise be unreachable. This is largely due to the fact that not everybody has the time to consume content as defined by the traditional 9-to-5 workday. In many cases, people are engaging with content on their own terms. If you’re looking to establish a career in business or marketing, then consider an online business marketing degree.

No Campus Required

Many traditional undergraduate business programs require students to be physically present at a campus in order to complete studies. If you’re looking to cut down on the commuting required for your studies and gain some flexibility in regards to the time that classes are held, then consider an online business degree. These degrees don’t require you to be physically present at a campus and can therefore provide you with a much larger flexibility in regards to the time that classes are held.

If you’re looking for a program that doesn’t require you to be physically present at a campus, then consider an online business degree. These degrees provide you with the flexibility to learn at your convenience and increase your chances of successfully landing a job in the industry.

Boost Your Career

If you’re looking to establish yourself as an independent contractor, then consider taking an online business marketing degree. According to the American Association of Advertising Agencies (4A’s), the demand for contractors is expected to rise by 20% by 2023. In 2021, 1.7 million American workers were classified as independent contractors rather than employees. This is primarily due to the pandemic and the fact that more and more businesses are opting to operate remotely. If you’re looking to change your career, then consider pursuing an online business marketing degree.