If you’re looking to grow your business online, then you’ve come to the right place! In this article, we’ll cover everything from marketing strategy to execution, so you can become an expert digital marketer.
Why Online Businesses Are Popular Nowadays
You may be wondering why more and more businesses are moving to the online space. There are a number of reasons why, but here are the most common:
- E-commerce is becoming a norm.
- Digital marketing is becoming a norm.
- More people are becoming comfortable with the online space.
- More people have the time to spend online.
- Businesses that were previously closed now have an open door to the world.
- Multinational companies are more accessible via the internet.
- Virtual assistants make it easier to manage online businesses.
- The list of reasons goes on.
What Is Digital Marketing?
If you’re looking to grow your business, then you’ll most likely familiar with the term “digital marketing”. Simply put, digital marketing is the use of online tools and platforms to spread the word about your business, products, and services. The goal is to attract, engage, and convert potential customers into paying customers.
In this article, we’ll discuss what digital marketing is and isn’t, as well as how to use it to grow your business.
What Is Digital Marketing, But Isn’t Marketing Mix?
Many businesses get confused between digital marketing and marketing mix. Marketing mix is the collection of all the marketing activities that you’ll use to grow your business. These activities include but are not limited to:
- Search Engine Optimization (SEO)
- Pay-per-click (PPC)
- Content Marketing
- Email Marketing
- Social Media Marketing (SMM)
- Online Advertising
- Marketing Automation
- New Media
The key is to not confuse marketing mix with digital marketing. While digital marketing is a subset of overall marketing, marketing mix is a collection of specific activities that you’ll use to grow your business. For example, you might use SEO, PPC, and email marketing to grow your business, but you wouldn’t use content marketing for that exact same purpose.
Is SEO Still Relevant?
SEO is more important today than it’s ever been. Not only do search engines like Google drive a majority of web traffic, but more people are using Google to find products and services than ever before. This has led to an increase in the importance of getting your website ranked on the first page of search results.
If you’re looking to get more website traffic, then SEO is still one of the best ways to do so. However, if you’re looking to grow your business via other methods, then you might want to consider moving away from SEO.
In What Way Is SEO Different From Other Marketing Channels?
One of the primary differences between SEO and other marketing channels is that you’re not necessarily looking to attract customers via social media platforms or mobile apps. With SEO, you’re generally focused on driving organic traffic to your website via search engines. This means that you want to get your content listed on search results pages when someone searches for your product or service.
Because of this, SEO is typically used to build credibility and authority in your niche. Once you establish yourself as an expert in your niche, you can move onto other marketing channels to attract potential customers. Some of the most popular ones include:
- Display Advertising
- Social Media Marketing (SMM)
- Affiliate Marketing
In contrast, other marketing channels like AD, SMM, and affiliate marketing are typically used to attract customers via social media platforms like Facebook and Instagram, or via email marketing and digital marketing.
Why Should I Use Email Marketing?
While SEO is one of the most popular digital marketing channels, email marketing is one of the most effective and popular channels as well. Simply put, email marketing is the use of email to promote your business and products. Typically, marketers use email to send out promotional materials, including but not limited to:
- Product announcements
- New offers
- Regretful solicitations
- And much more!
One of the most effective ways to gain credibility and authority in your niche is to establish yourself as an expert in your niche. In the case of email marketing, you can do so by providing valuable and useful information to your target audience.
What Is Content Marketing?
If you’re not familiar, content marketing is a variant of marketing that focuses on creating and distributing high-quality content to attract, engage, and convert potential customers into paying customers.
The most popular type of content that marketers use is written content, such as articles, blog posts, and e-books. However, video content is also gaining in popularity. With video content, you can use tools like YouTube to establish yourself as an expert in your niche. When creating video content, make sure that you engage your audience via entertaining and informative videos. You can also use marketing analytics to track video content’s performance. This way, you’ll know exactly what type of content you should create next!
What Is the Key to Successful Content Creation?
If you’re looking to grow your business, then you’ll most likely familiar with the term “content generation”. Simply put, content generation is the process of creating content for marketing purposes, whether you do so internally or externally.
The most effective way to generate content is via an online content mill, like Canva. With a content mill, you’ll be able to drag and drop different content blocks into a visually appealing page. Plus, you can take advantage of the content mill’s automated content generation features to save you time!
Why Should I Use a Virtual Assistant?
Many businesses have jumped on the virtual assistant bandwagon, as they offer a number of benefits to online marketers.
For one, virtual assistants make it much easier to manage multiple email campaigns and other types of marketing activities. You can also set up automated emails, text messages, and online ads to be sent to and from your VA. This way, you’ll never be overloaded with a massive list of marketing tasks to complete.
Additionally, VAs make it much easier to keep track of the status of each individual project. Instead of spending hours checking multiple email threads to determine which campaign is currently live and which one is not, you can set up automated alerts from your VA. This way, you’ll be notified via email when a specified project is completed.
Marketing Channels — Which One Should I Use?
Once you have established yourself as an expert in your niche, you can move towards marketing channels that are popular within your niche. One of the best ways to find the right channel for your business is to identify the social media platforms that your ideal buyer uses.
If you are trying to grow your business in the legal industry, then you might want to consider using LinkedIn to establish yourself as an expert in your niche. In addition, you can also use the platform to connect with prospects and potential customers.
If you are trying to grow your business in the tech industry, then you might want to consider using Google Ads to attract potential customers. You can target specific areas of the country or the world with these ads, since they allow you to choose your location.
When choosing which marketing channel to use, remember to balance effectiveness with efficiency. While having a presence on all the major social media platforms is undoubtedly effective, it’s not necessarily the most efficient method of marketing.
For example, if you’re an athletic brand, then using social media to attract potential customers might not be the best use of your time. Instead, you could simply create a Facebook group for people with a shared interest in athletics and engage them via status updates, photos, and videos.