In recent years, marketers have shifted their strategy to digital marketing. Marketers now understand that consumers want to research products before purchasing them, and they also get excited about new products and brands. It is very common for a business to have an active social media presence. However, this does not mean that digital marketing is the only form of marketing that can be effective. Traditional marketing, also known as PR or mass marketing, can still be used to create an online brand for a business. Here are some of the ways in which traditional marketing can be used to create an online brand for a business.

Traditional Marketing Events

One of the oldest forms of marketing is to hold a grand opening or opening ceremony for your business. This is when a business opens for the first time and invites the public in for a celebration. A business might invite media representatives to report on the event and to take photos. This is a good way to get the word out about the grand opening and to establish a media presence. However, this is a very expensive event to plan and it takes a lot of effort to get the word out to the right people. This is why many entrepreneurs and start-ups might not opt for this option, instead choosing to rely on social media to let their audience know about the event.

Product Launches

Product launches are one of the most common uses of traditional marketing. This is when a business launches a new product or service and encourages people to try it out for themselves. The advantages of a product launch are that it is relatively easy to plan and it can be done at a low cost (compared to other forms of marketing). The downside of a product launch is that it can be difficult to measure the success of a product launch. If a business misses a sales target for a certain product, it might suggest that the product launch was not as effective as expected.

Product Demonstrations

Product demonstrations, like product launches, are another common use of traditional marketing. However, product demonstrations are when a business shows off a new product or service in action. This might include having visitors try out the product, use the product for a specific task, or even cook with the product. A good product demonstration can help customers understand how the product or service works, and it can also give employees a first-hand experience of the product. The downside of a product demonstration is that it can be difficult to plan and it can also be costly. Many businesses opt for this strategy, rather than relying on word-of-mouth marketing alone. With the advent of online marketplaces, like Amazon, it is also very easy for consumers to find any product and to research it before buying it. This makes the need for a business to create an online brand even more vital.

Product Trials / Beta Testing

Product trials are when a business tries out a new product or service and allows a select number of people to use it. Beta testing is similar to a product trial, but instead of a select number of people, it is done on a smaller scale with a chosen group of testers. This might include employees, friends and family, or even a group of specific bloggers. The advantage of a product trial or beta testing is that it is extremely cheap and easy to set up. The disadvantage of a product trial or beta testing is that it is hard to judge the success of these types of marketing campaigns. It is very difficult to know whether or not the product trial or beta testing was indeed successful. If a business cannot accurately gauge the results of a product trial or beta testing, it might suggest that the strategy was not as effective as expected.

New Product / Service Evangelism

New product / service evangelism is when a business uses traditional marketing to inform the public about a new product or service that has just been released. This might entail the business creating materials, like a press release, to inform the media about the new product or service. It might also mean creating online content, like a blog post, to inform interested parties of the new product or service. The advantage of new product / service evangelism is that it is easy to implement and it can be started right away. The downside is that it can be difficult to judge the success of this strategy without any historical data. If a business chooses this option, it might mean that their previous marketing strategies have not been very effective and they need to find a better way to market themselves.

Customer Conferences

Customer conferences are when a business holds a meeting with customers and prospective customers. This might be done on site at a conference center, or it could be held remotely (e.g., via phone video conferencing). Customer conferences give companies the ability to inform their customers about the newest products and services, as well as to get feedback on these products and services. It is also possible for a company to use customer conferences to create awareness about a specific cause or issue that the business supports. The disadvantage of customer conferences is that it can be difficult to get the word out about the event and to gain enough attendance to make the event worth while. It is also difficult to judge the effectiveness of these events without any evidence other than the number of people who came to the event. If a company cannot find out what type of marketing was most effective (i.e., whether or not social media campaigns or email marketing campaigns were more effective), it might suggest that they should choose one of these marketing techniques and focus on improving it rather than trying to do everything.

Interactive Advertising

Interactive advertising is when a business uses digital marketing to engage with customers through online marketing. This could include things like social media platforms, email newsletters, or even text messages. The advantage of interactive advertising is that it is very easy to implement and it can be updated easily. The downside of interactive advertising is that it is very expensive and it requires a lot of effort to create content that will engage an audience. If a business chooses to do this, it might mean that their previous marketing strategies have not been very effective and they need to find a better way to market themselves.

Product Reviews / News Analysis

Product reviews are when a business reviews a product or service and provides an honest assessment of it. This could include posting reviews on social media, creating YouTube videos to review products, or even writing a blog post about the product or service. The advantage of product reviews is that it is extremely cheap and easy to set up. The downside is that it can be difficult to gain credibility if the person writing the review has a bias towards or against the product. The need for a business to create an online brand becomes even more critical when doing research on online marketplaces, like Google, to find reviews of their products.

Press Conferences

A press conference is when a business holds a meeting with the media. This could entail the business owner walking the media through their company and talking about the products and services. The advantage of a press conference is that it is easy to implement and it can be used to launch a new product or service. The downside of a press conference is that it can be costly and it requires a lot of preparation to be able to do these events successfully. If a business chooses to do this, it might mean that their previous marketing strategies have not been very effective and they need to find a better way to market themselves.

Online Forums

Online forums are when a business creates an online space, like a community or chat room, and allows people to post questions and get answers from qualified individuals. An entrepreneur might choose to use an online forum to get feedback from potential customers on their new product or service. An online forum can be extremely useful for a business, especially if they choose a strategy of answering questions and getting feedback. The disadvantage of an online forum is that, unless steps are taken to ensure that the answer given is accurate and reliable, it is very easy for someone to provide misleading or inaccurate information. Asking questions and getting answers on an online forum can also be very time consuming. If a business chooses this route, it might mean that their previous marketing strategies have not been very effective and they need to find a better way to market themselves.

Product Demos

Product demos are when a business shows off a new product or service in action. This could include having visitors try out the product, use the product for a specific task, or even cook with the product. The advantage of a product demo is that it is extremely cheap and easy to plan. The downside of a product demo is that it can be difficult to judge the success of this type of marketing campaign. It is very hard to know whether or not a product demo was indeed successful. If a business cannot accurately gauge the results of a product demo, it might suggest that the strategy was not as effective as expected.