If you’re new to video marketing or just need some advice on improving your existing videos, this article is for you. We’ll cover everything from creating a brand identity to SEO and more.
Create A Brand Identity
The first step to creating an effective video marketing strategy is to develop a brand identity. This identity should fit the video content you’ll be creating to establish yourself as an expert in your field. If you’re a dentist, maybe you want to create videos explaining various dental procedures. Or if you’re an event planner, you could produce videos detailing the planning process for weddings and other events.
Your brand identity should reflect your target audience and marketing goals. It should also be built on the platform you’ll use to distribute your videos. For example, if you plan to use YouTube to promote your videos, your branding should reflect this platform. You can find the perfect, customizable template for your needs in a box titled, “The perfect YouTube Branding” – Check it out!
Define The Purpose Of Your Videos
The second step in the process is to define the purpose of your videos. Why are you making this video? What will you achieve with this video?
The answer to this question should align with your target audience and your marketing goals. For example, if you want to increase brand awareness among Gen-Z, your answer should reflect this audience. You can also use the video to show off new products or to propose new ideas.
Research The Video’s Competitors
Once you have your video’s purpose in mind, it’s time to do some research into the existing competition.
Take a look at the top YouTube videos for your chosen keywords. What does their content look like? Will you adopt similar approaches in your videos?
If you want to improve your odds of beating your competition, you need to find video content that’s already working for others in a similar space. Use these videos as inspiration to create more engaging content that’ll help you stand out.
Choose The Right Platform
The next step is to choose the right platform. Once you’ve established your video’s purpose and content, you can begin to choose the right delivery method.
Will you use YouTube, Vimeo, or a standalone website? Is mobile or desktop preferred?
If you want to tailor your content to specific platforms, you can create separate videos for each platform. For example, if you want to produce a YouTube video, you could create a separate video for teens, adults, or even a specific group like men or women.
You should also consider the size of your target audience. Do you want to create a global, one-size-fits-all approach and upload your video to as many platforms as possible? Or do you want to hone in on a specific group and deliver your video to them on platforms like YouTube or Vimeo?
Use The Right Metrics
The final step in the process is to use the right metrics. What are you measuring and how are you measuring it?
There are four basic elements to a video’s metrics: view count, engagement rate, comments, and likes.
View count is the number of times your video has been viewed. To find this number, you can use the YouTube Analytics tool. The more people that view your content, the better. If you want to increase your view count, create more engaging content for your target audience.
The engagement rate is the percentage of fans who’ve interacted with your content. You can use the Analytics tool to find this number. The more people who engage with your content, the better. Interactions include liking, commenting, and sharing content.
The comment count is the number of comments your video has received. To find this number you can use the YouTube Analytics tool. The more comments your video receives, the better. This number provides you with valuable insights into what resonates with your audience and helps you determine if and when you should create a follow-up video.
The like rate is the percentage of people who’ve liked your video. To find the like rate, you can use the YouTube Analytics tool. The more people who like your content, the better. This metric indicates the strength of your brand and the overall success of your video marketing strategy.