You’ve probably heard of “Online Branding”. It is the practice of using the web to promote and market your product or service. A lot of people practice online branding, but most of them don’t know how much strategic thinking and planning goes into it. If you’re reading this article, I think it’s safe to assume that you know what online branding is, but maybe you don’t know how much effort and thought it takes to make it work for you.
In this article, I will walk you through the steps to take before, during, and after your online branding project so that you can make sure you get the most out of it.
Before Your Project
The very first thing you need to do is assess your current marketing strategy and determine what is working and what is not. If you’re new to this, it might be a good idea to ask a business or marketing expert for help. They can advise you on how to develop a solid marketing strategy and identify the best online branding tools to help you along the way.
During Your Project
Once you have your marketing strategy in place, it’s time to execute. During your project, you will be implementing promotional activities over the web to help your business grow. You have to decide which of the following tactics will work best for you:
- Content Marketing: Creating and curating high-quality content that draws potential customers to your business
- Infographics: Using high-quality images and data to tell a story and make a point
- Video Marketing: Using video to tell your story and demonstrate your value proposition
- Social Media Marketing: Using social media to gain exposure and make connections with potential customers
- Mobile Marketing: Using mobile tools and apps to drive business or to allow customers to connect with your business
After Your Project
Once your initial promotional activities start to bear fruit, it’s time to review and analyze the results. The whole point of your project is to grow your business, right? So it’s only natural that you would want to know if all the effort was worth it. To do this, you will need to measure the effectiveness of your marketing campaigns both from a quantitative and a qualitative perspective. Luckily, this is made easier with digital marketing software, like HubSpot Marketing.
If you’re wondering what online branding is and you’re interested in learning more, I highly recommend checking out this informative and in-depth whitepaper from Kissmetrics. In it, you will learn about the 5 types of online branding that you need to know about and how to apply them to your business. So, instead of just skimming the surface with this brief outline, I would encourage you to dive into the whitepaper and read it from start to finish. It’s an excellent summary of what you need to know about online branding and marketing.