Do you have a business website but struggle to get anyone to visit it on a regular basis?
Is your Instagram profile just a few likes deep and you’re missing out on potential customers?
Do you feel that your Facebook page could be doing better?
Have you tried sending out regular emails but find that few people actually read them?
If you answered “Yes” to any of these questions, then you need to read on.
You may be doing everything else right, but if your website, social media, and email marketing aren’t generating the results you want, then it may be time to try something new.
That something new could be a complete overhauling of your marketing tactics and strategy, but before you go down that route, you should first try and figure out what’s going wrong. With so much competition, standing out from the crowd can be difficult. If you want to ensure that your business stands out from the crowd, then you need to find a way to completely redefine your approach to marketing and design. Keep reading for some helpful tips on how to do just that.
Focus On The User Experience
You may be tempted to look at the numbers to determine the effectiveness of your marketing efforts, but in reality, the numbers can be somewhat deceiving. After all, not everyone who logs on to your site will become a customer and not everyone who buys a product from your company will be a return customer. What you need to be looking at is the entire spectrum of data that you can get your hands on, starting with your website’s analytics and working your way up. Once you’re familiar with the data, you can start to see patterns and make important conclusions about your site’s design, marketing, and sales.
For example, you may find that your website’s design has a lot to do with your sales. Perhaps, you’ve done everything else right (the product, pricing, etc.) but your site’s design is holding you back. You can bet that if you’re struggling to sell a product that isn’t user-friendly, then your customers will have an adverse experience and possibly never come back. It’s all about the user experience on your website – the good, the bad, and the ugly. How a user feels when visiting your website is vital in determining its success or failure. When designing your website, you must think about how users will experience it, including but not limited to:
- How easy is it to navigate?
- Is the information presented helpful?
- Does the design make the user feel engaged?
- Does the design make the user feel comfortable?
- Does the design fit the brand?
These are all important factors that can influence whether or not a user stays on your site and makes a purchase or simply leaves and never comes back. Essentially, you want your website to pull the user into the action, but you don’t want to overdo it and make them so overwhelmed by information that they leave without making a purchase. Designing your website with these things in mind will help you create a more user-friendly and, hence, more successful site.
What about the marketing and sales of your products? If you’re looking at your website’s traffic and aren’t seeing the numbers you want, then it may be time for a change. Consider the demographics of your website’s visitors and determine whether or not they’re the target audience for your products. For example, if you see that the people visiting your site aren’t normally interested in buying your products, then you may want to re-evaluate your approach and try a more targeted campaign on social media. Remember, not everyone who uses your product or service will become a customer, and not everyone who is a customer will automatically become a repeat customer. You have to get out there and find those customers yourself.
Determine Your Website’s Purpose
There are many different ways to skin the cat, but you can’t serve a thousand different purposes with one website. That doesn’t mean that you need to narrow your focus entirely, but rather, you can take this as a good thing. Consider what you’re trying to accomplish with your site, and make sure that it’s relevant to your target audience. This will help you determine the type of content that you should be creating, as well as, the scope of the content that you should be including. Having a clear purpose for your website will also help you determine how to present and layout the site, as well as, how much content to include. When designing your site, keep in mind that search engines focus on the relevance of the content and the quality of the content. Websites that are well designed and relevant to their audiences usually end up on top of the search results.
The takeaway from all of this is that so much can go wrong with a business website, and it’s important to take the time to find out what’s going on. The layout, the marketing strategy, and the sales all need to be examined from top to bottom. Don’t just focus on the number of leads and the conversion rate, but look at the entire spectrum, considering all of the data.