If you’re looking for flexibility in your job search, then consider an online bachelor’s degree in marketing.

This is a great option if you’re seeking a second or third career, or if you’re currently working and want to further your education.

Why Online Marketing?

An increasing number of employers are looking for candidates with online marketing degrees. According to the most recent data from the United States Bureau of Labor Statistics, about 71,600 marketing managers were working in the U.S. in 2016.

And here’s some good news: according to the BLS, job prospects for marketing managers are expected to rise 17% in the next five years.

With a bachelor’s degree in marketing, you’ll gain the skills necessary to succeed in the role. You’ll also benefit from a variety of academic courses that will give you a complete overview of the field.

You’ll gain the opportunity to develop your skills while working full time. And depending on your goals, you may want to consider an online degree in marketing. Here are some additional perks.

1. Career Paths

A career in marketing can lead to several different paths. You may choose to become a specialist in marketing analytics or consumer behavior, and get a job with a marketing consulting firm.

If you’re looking to break into the field, you could consider an online marketing degree program. According to the American Association of Advertising Agencies (4A’s), the average salary for an advertising account manager is about $64,000 per year. However, this figure varies based on your location and experience.

If you’re looking to further your education and seek a more stable career, you could get a MBA and enter the field of marketing and management. This is a popular option among employed individuals who want to further their careers.

2. Specialties

As mentioned above, a career in marketing can lead to several different specialties. You may choose to become a specialist in marketing analytics or consumer behavior. You may also decide to get a job in digital marketing. This is a rapidly growing field that focuses on marketing through online channels like search engines, social media, and email.

Depending on your interests, you may want to specialize in, for example, search engine marketing, email marketing, social media marketing, or marketing analytics. You may even decide that you want to work in brand management or strategy. These are just a few examples of the specialties that you may choose from.

You should research the wage and career prospects of different specialties in the field before making a decision.

3. Employers

Depending on your desired specialization, you may choose to specialize in marketing for a certain industry. For example, if you’re interested in working in pharmaceuticals, you may choose to specialize in pharmaceutical marketing.

However, the field of marketing is broad and there are many different job opportunities within it. If you’re looking for flexibility, you can’t go wrong.

An increasing number of employers are seeking marketing managers with a bachelor’s degree, especially those in the field of pharmaceuticals. Those with a pharmaceutical marketing degree can expect to earn about $82,000 per year. Job prospects for pharmaceutical marketers are expected to rise by 22% in the next five years.

Other fields in which you may want to consider specializing include healthcare or food marketing.

If you’re unsure of what career path to take, then consider getting a master’s degree in marketing. This may broaden your opportunities but it also provides you with the opportunity to further specialize after you complete your bachelor’s degree. An online master’s degree in marketing can provide you with the flexibility to search for a job of your choice, as long as you have the required skills.

An online bachelor of science in marketing degree can be an excellent choice for anyone seeking additional education or a stable career. And as we mentioned above, depending on your interests and desired specialization, you may choose to specialize in pharmaceuticals, healthcare, or food marketing.

4. Industry Reports & Analysis

Another great advantage of a career in marketing is the access you have to key industry reports and analysis. If you’re interested in furthering your education but don’t want to commit to a master’s degree, then consider an online bachelor degree in marketing. This is a great option if you’re seeking a second or third career or if you’re currently working and want to further your education. You’ll have the opportunity to learn about the latest industry trends and gain valuable insight into how the economy and particular industries are performing.

An online marketing degree can give you access to hundreds of industry reports, covering a wide range of topics like market size, forecasts, growth rates, and much more. Some of the most useful resources include:

• The Drum Marketing Blog
• Web Analytics Demystified
• MarketingCharts.com
• The Ascendio Group Blog

You’ll also have access to marketing analysis from well-known companies and universities. For example, you may want to look into the studies and reports from agencies like HubSpot, Marketo, and PwC. These organizations and their studies are useful for gaining a better understanding of marketing trends, and how to improve your own performance as a marketer.

The ability to access key industry reports and marketing analysis is a great advantage for anyone seeking a marketing job, or looking to further their education in this field.

5. Overall Market Growth

Now, let’s discuss some of the trends that may affect your job search in the near future. According to the most recent data from the U.S. Bureau of Labor Statistics, about 71,600 marketing managers were working in the U.S. in 2016. If you’re looking for flexibility in your job search, then consider an online bachelor’s degree in marketing.