Online Bachelor Of Marketing | What are the Online Bachelor of Marketing Degree Options?

If you’re looking for a future in marketing, you’ve probably considered a number of different programs. With many reputable institutions offering degree programs, it can be tricky to know which one is right for you.

In this article, we’ll discuss the various bachelor’s degrees in marketing and how to choose the right one for you.

Marketing: The Basics

If you’ve ever taken a basic marketing class in high school, you’ll probably feel right at home in a bachelor’s degree in marketing. Essentially, a bachelor’s in marketing is a one-stop-shop for all your marketing education needs. You’ll be learning the technical and analytical skills that are necessary for marketing, as well as the theory and concepts behind it all.

While there’s nothing particularly complicated about marketing, it is, nevertheless, a fairly in-demand field. According to the U.S. Bureau of Labor Statistics, employment in this field is forecast to increase by 24% over the next decade.

In 2017, there were over 400,000 marketing-related jobs in the U.S., with an unemployment rate of 3.9%. By comparison, the unemployment rate among college graduates was 4.7%, and among those with only a high school education, it was 7.5%.

Online Bachelor in Marketing

With so much information available online, it’s no surprise that more and more students are pursuing higher education online. This is particularly advantageous for those who live in remote locations or who would like to work remotely for a while before settling into a campus lifestyle.

As a result, you’ll find many reputable institutions offering online bachelor’s degrees in marketing. To give you an idea of the difference in terms of quality, it’s important to remember that many accredited institutions have jumped on the online bandwagon and have created degree programs specifically designed for online study.

Bachelor of Marketing Degree Requirements

The educational requirements for a bachelor’s in marketing are fairly minimal, but you should have at least a high school diploma or GED to apply. Otherwise, you’ll have to take the GMAT or SAT to get into any classroom in a standard college.

Beyond that, you’ll need to demonstrate English proficiency, either through an accepted test score or by having an overall score of 6.0 or higher on the TOEFL or IELTS. In addition, you should be consistent with your schoolwork and earn a minimum grade of C in your courses. Finally, you’ll need to complete a comprehensive, accredited university application, including an essay.

Marketing Specialties

Since marketing is such a broad field with so many jobs in demand, it’s no surprise that there are several specializations that you can choose to focus on. If you’re a highly qualified marketer and know what you’re doing, but don’t necessarily want to be an “employee” of a company, you can consider a specialty in marketing management. This will give you the technical skills you need to run a marketing department, as well as the managerial and people skills necessary to run a large organization.

Alternatively, if you’d like to stay in the field but don’t want to go into management, you can consider a marketing communications specialization. This will give you the skills you need to design marketing campaigns and materials, write press releases, conduct marketing research, and analyze marketing data.

Choosing the Right Major

It’s important to note that just because a degree program is online doesn’t mean that it’s worthless. On the contrary, many reputable institutions have created online degree programs and awarded them their accreditation with the same level of rigor as their on-campus counterparts. However, a lot of education is nonetheless best gained from actual classroom experience.

Even so, with many reputable institutions offering accredited bachelor’s degree programs online, it’s important to do your research before committing. You should look for the best possible price – both in terms of tuition and financial aid – as well as examine all the perks (such as career services) that a particular school has to offer.

The Perks Of A Marketing Degree

Besides the fact that a bachelor’s in marketing is so in-demand, it’s also a good idea to look at the perks that a particular school has to offer. Since a lot of marketing is done online and through other non-traditional means, it’s important to look for the benefits that a university or college can bring. Many institutions offer valuable benefits to their students, including free tuition, help with tuition and financial aid, job placement assistance and many more.

The Technical Skills You Need

If you’re looking for a career in marketing, it’s important to have the skills necessary for the job. To that end, a bachelor’s in marketing will equip you with the proper technical skills for the field. Moreover, with the rise of digital marketing and a variety of online courses available, marketing itself has become a bit more tech-savvy.

Specifically, you’ll need to know how to write SEO-friendly content, build websites, and track the performance of said websites. In addition, you’ll need to know the analytical tools necessary for digital marketing, such as Google Analytics and Hootsuite.

A good place to start if you’re looking for job opportunities in tech is the HubSpot Blog. This is where you’ll find all the technical tips and tricks necessary for becoming a reputable digital marketer. In addition, the HubSpot Blog is a great source of information on all things related to marketing on the web. Keep an eye out for new blogs and articles that are published regularly.

If you’re a creative individual who likes to be hands-on with the products you use, you can consider a dual-specialty in marketing communications and digital marketing. This will give you the technical skills you need to plan and run effective marketing campaigns while allowing you to specialize in a more creative aspect of the field.

The Salary And Career Outlook

It’s important to keep in mind that just because a degree program is online doesn’t mean that it’s inferior in terms of job prospects. On the contrary, many reputable institutions have created online degree programs and awarded them their accreditation with the same level of rigor as their on-campus counterparts. However, a lot of education is nevertheless best gained from actual classroom experience.

Even so, with many reputable institutions offering online bachelor’s degree programs, it’s important to do your research before committing. You should look for the best possible price – both in terms of tuition and financial aid – as well as examine all the perks (such as career services) that a particular school has to offer.

A marketer with a bachelor’s degree can expect to earn anywhere from $52,000 to $71,000 per year. Those who have a dual-specialty in marketing can expect to earn $93,000 per year.

Why Should You Pursue An Online Bachelor in Marketing Degree?

In today’s world, the majority of education is completed online. As a result, it’s no surprise that more and more people are pursuing bachelor’s degrees online. This is particularly advantageous for those who live in remote locations or who would like to work remotely for a while before settling into a campus lifestyle.

The convenience of an online Bachelor in Marketing degree is that you can fit it into your schedule. As a result, you don’t have to worry about missing a class because you were working or studying. Moreover, you don’t have to worry about finding time to fit classes into your schedule. All you need is a good internet connection, a reliable device and a bit of time to dedicate to learning.

Even so, a bachelor’s in marketing is a broad-based degree and there’s a lot more to it than meets the eye. To that end, a good place to start is the University of Massachusetts Amherst’s website. From there, you can learn about the unique history of marketing and the numerous jobs available in the field. Moreover, the school maintains a professional development center that offers a variety of free online courses specifically designed for marketers.