In 2022, around 40% of the whole world’s population will be using a smartphone. That’s over 3 billion people. And the numbers are rising. More and more people are relying on the internet for their daily news, social media, and entertainment. As a result, digital marketing is one of the most in-demand job profiles in 2022.
Traditional marketing programs—with their lectures, seminars, and a few days a week in the classroom—may not seem like a practical solution for today’s workforce. After all, in today’s world, many professionals can gain in-demand knowledge and skills through online learning platforms, such as Massive, Linkedin, and Udemy.
In the future, more and more individuals may rely solely on the internet for their skills and knowledge, which means that marketers will need to possess in-demand digital marketing skills such as SEO, PPC, email marketing, content strategy, and analytics.
In light of this, the digital marketing industry is currently undergoing a major transition, and traditional marketing programs are becoming outdated. In this article, we will explore the evolution of digital marketing education and how online learning platforms like Massive, Linkedin, and Udemy are leading the way.
The Demographics Of The Future Workforce
In 2022, around 40% of the whole world’s population will be using a smartphone. That’s over 3 billion people. And the numbers are rising. More and more people are relying on the internet for their daily news, social media, and entertainment. As a result, digital marketing is one of the most in-demand job profiles in 2022.
Smartphones are popular around the world, but certain areas of the world have different trends. For example, in Indonesia, where the smartphone penetration rate is 41%, people prefer using laptops over their phones. In Spain, Brazil, and Argentina, people prefer to use digital marketing tools, such as Google Analytics, to find content.
Even then, around 80% of the population in Indonesia, Spain, and Argentina use social media. So, arguably, marketing skill-sets, such as SEO, PPC, and email marketing, are currently more popular in those areas than they are in North America or Europe.
The smartphone generation (those aged between 4 and 34) now makes up the largest section of the workforce. Many employers, including Google, now offer remote work opportunities, and freelancing will become even more popular. According to the World Bank, around 30% of the world’s population is projected to be freelance workers in 2022.
The advent of VR, AR, and intelligent assistants, such as Alexa, is also changing the way we will learn in the future. If you’re an entrepreneur or a marketer at a Fortune 500 company, you may choose to undertake a business education program to gain the knowledge and skills necessary to lead your industry. But for those who prefer to work remotely, learning online may be the only feasible option.
Why Marketers Need To Pursue An Online Bachelor Of Marketing
In the coming years, more and more individuals may rely solely on the internet for their skills and knowledge, which means that marketers will need to possess in-demand digital marketing skills such as SEO, PPC, email marketing, content strategy, and analytics.
These digital marketing skills can be highly lucrative, especially considering the projected growth of this sector. For example, according to the US Bureau of Labor Statistics, around 40,000 new jobs will be available in 2022 in the marketing and advertising specialist field.
However, even then, many will argue that a traditional marketing degree is still highly relevant and beneficial. After all, a bachelor’s degree in marketing is usually the first or the second most significant decision you’ll need to make in your professional life. It can also significantly increase your employability—especially if you’re aiming for a senior role.
A marketing degree not only teaches you the skills necessary to be an effective marketer, but it also provides you with the opportunity to specialize in areas, such as marketing analytics, that can put you ahead of the competition. A marketing degree is also relatively easy to get; all you need is a good GPA, a few courses in marketing, and some extra-curricular activities. Plus, many universities now offer fully online bachelor’s degree programs in marketing.
The Rising Popularity Of Online Universities
In the past, earning a university degree was the preserve of those who could afford the time off work and the tuition fees. But as the world’s population becomes more connected, the need for an education becomes more accessible. Plus, with so many online universities offering degree programs in everything from accounting to engineering, the barriers of entry are becoming smaller.
According to the Higher Education Commission (HEC), around 10% of the population in Australia now use the internet to research their coursework, and around 7% of the UK’s working population use the platform to look for courses and degree-level programs. As a result, online universities are becoming popular, and more and more students are pursuing a digital marketing degree. In fact, according to LinkedIn’s 2021 Marketing Jobs report, 65% of marketers plan to increase their education investment in marketing tools and technology in the coming year.
If you’re serious about becoming a marketer, pursuing an online bachelor’s degree may be the way to go. The digital marketing industry is currently undergoing a major transition, and traditional marketing programs are becoming outdated. With more and more people relying on the internet for their daily news, entertainment, and information, those with digital marketing skills are in high demand and set to rise quickly in the coming years.