There is no doubt that the world of marketing is constantly changing, evolving, and flourishing.

With emerging digital platforms like social media, online marketplaces, and even email, it’s never been easier to stay ahead of the game.

What’s more is that with most traditional marketing channels like print, online, and TV ads, being ‘digital-first’ is now more necessary than ever.

If you’re looking to enter the field and want a flexible career that allows you to work remotely, then an online bachelor’s degree in marketing is a great option. But how much does it cost?

Is an Online Graduation Worth it?

According to the U.S. Bureau of Labor Statistics, the average annual wage for a marketing manager is about $92,000. However, that doesn’t mean that all marketing managers make that amount. In fact, the average annual wage is only slightly higher than the average annual wage for all occupations ($85,800).

On the other hand, the average wage for a graphic designer is about $64,000 a year. So, if you’re looking to enter the field and want a stable career with higher earning potential, then a graphic design degree might be a better option. 

In some cases, you might decide that the cost of an online degree is not worth it. After all, you might already have the skills needed to land the job you want. In other instances, you might decide that the cost is worth it. Only you can decide what’s best for you.

Why Marketing Online?

Although the above statistics don’t necessarily represent the entire picture, they do provide some insight into why people are choosing to study marketing online. First off, the cost of a traditional university education has increased dramatically in recent years. With tuition rising year after year, students are looking for ways to save, and an online degree is a great option. In fact, according to the United States Department of Education, the average annual tuition cost for private universities has increased by 325% from $22,500 in 1999 to $65,900 in 2019.

In addition, the worldwide demand for STEM (science, technology, engineering, and mathematics) specialists is at an all-time high. The field of marketing is one of the few that is still considered ‘traditional’, and with more people deciding to study digital marketing, there is a significant shortage of talent in the field. According to the DMA, there are currently only 100,000 marketing managers in the entire world. So, if you’re looking for a career in marketing and want to pursue an online degree, then you are in luck.

With more and more people deciding to study marketing online, the number of jobs available is expected to increase by 19% by 2022.

Marketing: An Evolving World Of Opportunities

If you’re looking to enter the field and need a flexible career that allows you to work remotely as well as travel, then an online bachelor’s degree in marketing is a great option. What’s more is that the world of marketing is constantly changing, evolving, and flourishing. In fact, the various specializations within the field are always expanding, so new opportunities will continue to arise.

With emerging digital platforms like social media, online marketplaces, and even email, it’s never been easier to stay ahead of the game. What’s more is that with most traditional marketing channels like print, online, and TV ads, being ‘digital-first’ is now more necessary than ever. If you’re looking for a stable career and want to pursue an online degree, then an option like marketing is a great choice. As for the cost, we already discussed how expensive a conventional university education can be, so an online degree in marketing can be considered a real bargain.

An Online Bachelor’s Degree In Marketing Provides A Market Of Opportunities

Depending on your career goals, you might want to consider an online bachelor’s degree in marketing. Because the field is so vast, you can expect to find endless opportunities and choices. Below, we will discuss some of the most in-demand career opportunities in marketing.

Digital Marketing Specialties Are Taking Over The Industry

If you’re looking to enter the field and want a flexible career that allows you to work remotely, then an online degree in marketing is a great option. What’s more is that the world of marketing is constantly changing, evolving, and flourishing. In fact, new specializations and job opportunities are emerging every day.

According to the U.S. Bureau of Labor Statistics, about 6,500 new positions become available every year, and the demand is increasing year after year. In fact, since 2010, the demand for marketing specialists has increased by 19%, while the supply has only increased by 6%. So, if you’re looking for a career in marketing and want to pursue an online degree, then you are in luck.

In-Demand Specializations In Digital Marketing

If you’re looking for a specialization that will make you highly employable, then an online degree in marketing can help you land your dream job. Below, we will discuss some of the specializations that are in high demand.

1. SEO (search engine optimization): If you’re looking to get your feet wet in the world of digital marketing and want a specialization that will land you a well-paying job, then SEO is what you’re looking for.

SEO is all about getting your website to show up on the first page of a search engine’s results for relevant keywords. There are a variety of techniques you can use, from on-page optimization (e.g., content, structure, and analytics) to off-page optimization (e.g., links). You will learn how to implement SEO on a variety of websites, platforms, and devices.

SEO is one of the most in-demand specializations in digital marketing. According to the digital marketing job board, SEO is one of the most lucrative specialties, with an average yearly salary of $60,000. It is anticipated that this number will rise to $90,000 by next year.

2. SEO Strategy (marketing analytics): If you’re looking to get your feet wet in the world of digital marketing and want a specialization that will land you a well-paying job, then SEO Strategy is what you’re looking for.

SEO Strategy is a combination of SEO and market research. It entails coming up with a long-term SEO strategy that will help you attain a certain goal – usually increasing web traffic. You will work with marketing managers and other stakeholders to create a plan of action that will yield desired results. You will conduct interviews, analyze data, and prepare reports to help your client achieve their goals.

As the name suggests, an SEO strategy entails a lot of thought, research, and planning. If you’re looking for a stable career in a field that is constantly changing and expanding, then an option like SEO Strategy is a great choice. Since its emergence about five years ago, SEO strategy has become one of the most in-demand specializations in digital marketing. According to the digital marketing job board, as of February 2022, SEO Strategy is one of the most lucrative specialties, with an average yearly salary of $64,000. The expected salary will rise to $96,000 by next year.

3. Digital Marketing Manager: If you’re looking for a role as a Digital Marketing Manager, you will need a business degree and some additional professional development. However, beyond that, you can expect to find endless opportunities and choices. According to the U.S. Bureau of Labor Statistics, the average salary for a Digital Marketing Manager is about $92,000 a year. While that might not seem like a great deal of money, keep in mind that you will be able to choose what kind of work environment you want to be in. Plus, if you’re looking for a stable career, then an option like this can be a great choice.

A typical day for a Digital Marketing Manager might entail creating content for various platforms like blogs, websites, and social media accounts; analyzing online behavior and activity to determine the effectiveness of past campaigns; establishing keyword strategy with the help of a qualified SEO Specialist; converting that strategy into a well-thought-out plan of action; and measuring the results of that plan.

If you’re looking for a flexible career that allows you to work remotely, then an online bachelor’s degree in marketing is a great option. What’s more is that the world of marketing is constantly changing, evolving, and flourishing. In fact, new specializations and job opportunities are emerging every day.