How to Market Your B2B Business Online

If you’re looking to grow your business, whether you’re established or just starting out, there are several aspects you need to focus on. One of the most vital is marketing and social media. Why? Well, according to HubSpot Blogs research, 89% of business owners and marketers say that social media is important for marketing, and 77% say the same about SEO. Furthermore, 65% say that content marketing is also extremely important.

Simply put, having a presence online is incredibly important, especially if you want to market your business. But how do you go about doing this? That is the question.

In order to effectively market your business online, you need to develop a strategy. Fortunately, we’ve got you covered on this front. In this article, we’ll explain how to market your business online and how to use social media to grow your business.

Create A Marketing Plan

One of the first things you should do before you start any kind of marketing campaign is to craft a plan. You don’t necessarily need to go overboard and write a business plan that is 10 or 15 pages long, but you should have a general idea of what you’ll be doing and how you’ll be doing it.

To that end, you should create various marketing campaigns, each with specific goals and metrics to track. In addition, you should consider creating multiple campaigns, depending on the platform you’re using to reach your audience. For example, if you’re creating a website, you might want to try SEO and content marketing, but if you’re using social media, you might want to try out social media marketing.

Once you’ve got your general strategy and plan in place, you can start to create marketing campaigns for different platforms, using the tools available to you. For instance, if you’ve got a decent sized budget, you might want to try out a content mill for business owners like Growthoid that can help you create high-quality content for different platforms, or run a Google AdWords campaign to drive traffic to your site.

Use Social Media To Grow Your Business

Another place you should be focusing your attention as a business owner looking to grow is social media. Not only is it important for marketing, but it also provides you with a way to interact with your potential customers online.

What is social media? Simply put, it is a place where individuals, companies, and groups can post and share content, typically using social networking sites like Twitter, LinkedIn, and Facebook.

Why should you be using social media to grow your business? Well, according to HubSpot Blogs research, 73% of business owners and marketers say that social media is important for marketing, while 54% say the same about SEO and 43% about content marketing.

The fact that so many businesses are relying on social media to grow their businesses shows how important it is. With that in mind, let’s take a look at how you can use social media to grow your business.

Focus On Building A Community

You can utilize social media to build a community of people who are interested in your product or service. To do this, you can start by creating engaging content, whether that is a podcast or online video series. You can also use your blog to keep everyone up-to-date on what is new and relevant in your industry.

Once you’ve got your community in place, start to engage with them. You can do this through content, such as blog posts, or through live chats and questions and answers sessions on your Twitter or Facebook accounts. This way, you are interacting with your audience and encouraging them to become supporters of your brand.

Use Search Engine Optimisation (SEO)

You can use SEO to improve the ranking of your website or blog in online search results, so that when people search for relevant topics, your site comes up first (or at least on the first page).

Thankfully, there is an easy way to do this, and a lot of free tools to make it less complicated. In fact, you don’t need a lot of experience to get started, and Google provides several tutorials that will help you get your head around search engine optimisation. Furthermore, HubSpot Blogs research shows that 73% of business owners and marketers say that SEO is extremely important for marketing, and 55% say the same about social media.

Content Marketing

If you’re looking to grow your business, you are most likely aware of the importance of content marketing. The good news is, you don’t need to be. Content marketing involves creating and distributing relevant, valuable, and consistently published content to attract, engage, and convert potential customers into paying customers.

As a business owner looking to grow your business, you should already be creating quality content to increase your SEO. But what about content you’re not directly creating for SEO purposes? You can use content marketing to grow your business even if you’re not ranking for specific keywords.

For example, if you’re writing for the general public but you want to grow your business in the legal field, you can use content marketing to educate consumers about different legal issues or cases, and maybe even gain some new clients. This is also a good opportunity to further engage with your audience, and show that you are a subject matter expert who is passionate about your industry.

How To Market Your B2B Business: The Basics

In order to market your business online, you need to focus on three elements: Search Engine Optimization (SEO), Social Media, and Content Marketing. In this section, we’ll discuss how to approach each of these elements, and how to use them effectively to market your business online.

SEO

SEO or Search Engine Optimization is all about getting your website to show up on the first page of search results when someone searches for relevant topics. To do this, you need to perform keyword research, and using tools like Google Keyword Planner, you can find thousands of keywords you should be using, along with their corresponding search volumes.

For example, if you’re a realty company and you want to target people searching for real estate lawyers, you can use the keywords ‘real estate lawyer’, ‘realty attorney’, and ‘realty ordinance’ to create content that will attract the right audience.

If you run a marketing agency, you might want to use the keywords ‘marketing agency’, ‘agency marketing’, and ‘agency social media’ to attract people to your website.

Choosing the right keywords is the first step to getting your website to show up on the first page of search results. The next step is to create content that is relevant to your target audience, and to do this, you need to perform extensive keyword research. You can find free tools like Google Keyword Planner that can help you find the right keywords, along with their search volumes.

Social Media

If you’re looking to grow your business, you have several options when it comes to social media. You can create a Twitter account to engage with your audience, post articles to your blog, or run a Facebook business page.

Each of these platforms offers you a different way to market your business, depending on your target audience. If you’re looking to attract people in your industry, you can use Twitter to find other professionals in your niche and exchange ideas, potentially leading to new business relationships.

As a business owner looking to grow your business, you should already have a Twitter account set up. But you should definitely consider creating additional accounts, such as LinkedIn and Facebook, to attract different groups of people and engage with them on a more personal level.

When using social media to spread the word about your business, you should have a clear goal in mind. One of the primary purposes of social media is to connect with your audience and establish a presence. To that end, make sure that you are using social media to communicate with, educate, and entertain your audience. Don’t get so lost in trying to grow your social media accounts that you forget about your main goals for the platform.

Content Marketing

You can use content marketing to attract, engage, and convert potential customers into paying customers. To do this, you need to consistently publish content that is valuable to your target audience.

The type of content you should be creating depends on your target audience. For example, if you are marketing to small business owners, you might want to explore creating a blog post every two weeks, focusing on a different topic each time. Alternatively, if you are marketing to legal professionals, you could create a series of ebooks or case studies that tie together several related legal issues.