Online Marketing Degree – What Is It?

You’ve probably heard of online marketing. After all, online marketing is the practice of marketing a product or service through the use of digital marketing tactics including content marketing, social media, email marketing, and display advertising.

If you’re familiar with the acronym, you know that online marketing stands for “online marketing degree.” But what is it exactly that you’re getting when you earn a degree in online marketing?

Demystifying Digital Marketing

Most marketing degrees are now focusing heavily on digital marketing. In fact, according to HubSpot Blogs research, 66% of all respondents said that their current educational path focused more on digital marketing than on traditional marketing. This makes sense, considering that digital marketing is a growing field.

Traditionally, marketing has been focused on print and radio advertising, but with the rise of digital marketing and its various platforms, this traditional marketing theory is being revamped.

Thanks to the interconnectivity of the internet and social media, traditional print and radio advertisements are becoming obsolete. This makes it much easier for consumers to seek out the products and services they want, rather than having to rely on a radio station to tell them about a particular product.

In addition, with the explosion of digital marketing resources, such as blogs, YouTube Channels, and Twitter accounts, it is easier than ever for customers to find the information they need and, in turn, become loyal brand advocates.

Digital Marketing Specialties Are Endless

The fact that 66% of online marketers said that their degree focused more on digital marketing also means that there are plenty of specializations within this field. Respondents mentioned a variety of specializations, including marketing analytics, marketing planning, brand management, and digital marketing strategy.

This is great news for anyone seeking a career in digital marketing. With so many specializations, you’re sure to find a job that suits your talents.

Degree in Online Marketing Can Lead to a Variety of Jobs

With a degree in online marketing, you’ll be prepared for a variety of jobs, including marketing management, marketing analyst, and market research. Additionally, you may be able to enter the field as a digital marketer, specializing in analytics, or content writing.

According to LinkedIn, there are more than 230,000 jobs in the digital marketing sphere as of 2020, and this is expected to grow by 25% by 2025.

With a career in digital marketing, you’ll be able to find a job in any city or town across the country. Since many companies are shifting their focus to digital marketing, you may even be able to find a job near you. Just make sure to apply for as many positions as possible, as competition can be fierce.

Why Should You Get a Marketing Degree?

So, why should you get a marketing degree? Let’s examine some of the key benefits.

A Variety of Specializations

One of the things that makes a degree in marketing so valuable is the fact that you’ll be able to specialize in a number of different areas. By gaining knowledge in a variety of areas, you’ll be able to find a career that suits your talents.

One of the most in-demand specialties is marketing analytics, according to LinkedIn. The platform suggests that there are more than 230,000 jobs in the field as of 2020. What is marketing analytics? Marketing analytics is the analysis of marketing activities, including measurement, evaluation, and improvement, through the use of data.

Thanks to the explosion of online marketing degrees and platforms, such as Google Analytics, marketing analytics is a specialty that is both practical and in demand. If you’re interested in getting a foundational understanding of marketing analytics, take a look at the Rutgers Business School’s Owen College of Management – Digital Marketing Specialization, which offers both an online and a traditional marketing degree. Alternatively, you may wish to consider the University of Leicester’s online marketing degree, which offers the option of a partly-online course work. Since marketing has become so interdisciplinary, you’ll be able to find a job in almost any city or town across the country. To locate a job, simply enter your city of residence and the name of your major on our job search engine and we’ll provide you with a list of marketing-related jobs that are available.

A Good Training Ground For Entry-Level Positions

If you’re looking to gain experience as soon as possible, a degree in marketing can be a valuable tool. According to the American Association of Advertising Agencies (4A’s) that same year, 40% of all job hunters had little to no work experience. This makes gaining work experience in the field more important than ever. Since marketing is such a broad discipline, you’ll have the opportunity to gain experience in a variety of areas including media planning, advertising, sales, and research.

Additionally, with the explosion of online marketing degrees, this is now an ideal place for entry-level students to gain experience. Since the employment rate for graduate students is around 40% higher than for undergraduates, employers are likely to value your experience more highly. If you’re interested in finding an entry-level position, you may wish to consider pursuing an online marketing degree.

A Good Training Ground For Management

A degree in marketing also provides you with a nice base for entry into management. Although there aren’t many specific management degrees, most marketing degrees contain some sort of training in management. This means you’ll be ready to take on the responsibilities of a manager, whether you decide to work in academia or professionally.

Thanks to the combination of marketing analytics and marketing planing, you may be able to find a job as a marketing management specialist. What is a marketing management specialist? A marketing management specialist is someone who has an in-depth knowledge of marketing, and the ability to use that knowledge to plan, execute, and optimize marketing campaigns.

Marketing management is a flexible job, since you’ll be performing a variety of tasks, including the analysis of marketing activities, campaign creation and optimisation, and performance measurement. As the field continues to evolve, marketing management is a good choice for those looking for a career in marketing.

A Great Place To Network

One of the other key benefits of a marketing degree is that it’s a great place to network. As we’ve established, marketing is a relatively broad discipline, so you’ll have the opportunity to network with others in the field. Additionally, many marketing majors gain work experience by interning, so they’re able to network even more while honing their skills.

If you’re looking for a career in marketing, you should consider pursuing a degree in the field. With so much talk of digital marketing and its various sub-specialties, it’s an ever evolving field, and a great place to network with others, gain experience, and find a job.