In an increasingly digital world, people are seeking ways to bring their creative side to life. One option is through art websites. Online art marketing platforms allow people to showcase their work, connect with potential buyers, and grow their business all from the convenience of their computer. In this article, we will outline the steps you can follow to create and grow an online art business.
Step One: Select Your Niche
When establishing an online art business, you will naturally want to choose a niche. There are several options to consider here, so think about what you are passionate about. Do you like to paint, draw, or craft? Perhaps you are a photographer and want to share your work with the world. Or maybe you’d like to design logos, websites, or posters and want to specialize in that area.
Whatever your specialty, you can bet that there is an audience for your work. You just need to make sure that you choose a niche that you can comfortably develop and grow a business around. If you aren’t comfortable with technology, for example, then designing websites probably isn’t for you.
Step Two: Choose A Domain Name And Establish A Brand
Now that you have your niche, you can begin to establish your art website. One option is to use an existing domain name, such as artsy.com, that you can incorporate your brand on. If you don’t have a brand or a website already, consider how you will differentiate yourself from other art websites. You can create a unique design for your site, use a specialized domain name, or opt for a free website builder like WordPress.com.
Step Three: Learn The Basics Of Search Engine Optimization (SEO)
This step is critical in ensuring that your website will be found when potential customers search for your products or services. When establishing your art website, make sure that you utilize keywords in your content and product titles. You can also use SEO to research and find potential customers in your niche. If you are new to SEO, don’t worry. There are plenty of free tools online that can easily be utilized to find the basics.
Step Four: Customize Your Website For The Global Market
The world is a big place, and not every business can potentially reach every audience. To truly succeed as an online business, you need to make sure that you have a website that is accessible to as many people as possible. To do this, you need to ensure that your website is glocal, or global, yet still relevant to your niche. Your goal is to have customers from all over the world, so be sure that your website is set up to allow for this. If you are using WordPress.com, this can be easily accomplished by selecting the international option when you are creating your website.
Step Five: Build Your Social Network
Now is the perfect time to start building your social network. This will help you in numerous ways. First, you can use social media to gain credibility and establish yourself as an expert in your chosen niche. Second, the more connections you have, the more potential customers you will have. Finally, as this is often the case with social media, people are most engaged when participating. Developing a following on social media can be incredibly beneficial for your art business, allowing you to engage with your customers and potential customers. Three popular social media platforms worth checking out are Instagram, YouTube, and Twitter.
Step Six: Promote Your Website And Generate Traffic
Once you have a functional website with key content, it’s time to promote and drive traffic to it. There are several proven methods to do this. You can use SEO, social media, and content marketing to gain a following and, ultimately, generate traffic to your site. To get started, simply find your website’s URL (uniform resource locator) in Google and paste it into your browser’s address bar.
The important thing to keep in mind is that you are not trying to blindly promote your website. You want to choose platforms and tactics that will be effective and profitable for your business.
Step Seven: Measure The Results Of Your Efforts
Finally, you will want to measure the results of your efforts to determine if all of this was worth it. To do this, you will want to look into search engine traffic and social media traffic. To begin with, you can use Google Analytics to track the sources of traffic to your website. From there, you can determine the effectiveness of your marketing efforts.
Additionally, you can use a tool like Google Search Console to track conversions and learn more about your customers. In summary, the process of establishing an online art business is a lot of work, but it is very possible that it will all be worth it in the end.
If you want to find out more, here are a few helpful articles to get you started.