When it comes to creating an effective digital marketing strategy, there are several key areas you need to make sure you cover. In this article, we will go over three crucial areas that you must work on if you want to create a rock-solid strategy – brand identity, key performance indicators, and analytics.

Set The Tone At The Top

Since SEO is all about creating content that ranks well in search engines, you are going to be giving a lot of thought to the kind of language and language patterns you use throughout your content.

With SEO in mind, you need to approach content creation with a strategic view. For example, if you are writing a blog post for a digital marketing agency, you need to make sure that the language and phrasing you use reflects the style and tone of your industry – what we call “brand identity”. When done right, SEO allows you to maintain complete control over the kind of content your website and social media channels produce, which can be very useful for a business that is growing rapidly.

Make Sure You Have An Identity Crisis-free Brand

With so much focus these days on creating content that is easy to understand and memorable, many brands are falling victim to the “identity crisis”. If you own a business and are looking for a way to stand out among your competitors, build a brand identity crisis-free brand.

To do this, you need to take the time to find your personality and style, and then you need to build a brand name that is unique to you. You want to create a brand identity that is going to resonate with your customers and give them a sense of trust when they are coming back for more. Once you have a brand identity crisis-free brand, you can move on to the next step.

Start A Conversation

When you have built your brand identity and determined the tone for your website, now is the perfect time to start a conversation with yourself and determine the kind of content you are going to create about your industry. This is where you establish what you know, which helps you develop a content strategy that will serve your audience well. With SEO content, you want to aim to provide value and useful information to your visitors, and establish yourself as an authoritative source in your industry. Start a conversation with yourself by writing down the questions you want answered, and then write down the key points you want to make. This is going to help you develop the content that will become your strategy.

You also need to decide how much content you are going to create, how frequently you are going to update your blog, and what kinds of topics you will write about. Having a conversation with yourself and establishing clear goals is the perfect way to form a sound strategy. Keep in mind that the content you create doesn’t have to be huge blocks of text – it can be as simple as a short video explaining your point of view or a graphic that explains your business model. Whatever you create, make sure that it is relevant, detailed, and engaging.

Create Key Performance Indicators To Track Progress

If you are looking to measure the success of your strategy, you need to establish key performance indicators (KPIs) along the way. As you establish these metrics, you will be able to determine how you are progressing and whether or not you are on the right track. Some examples of KPIs you might want to consider include:

• Registered Users
• Sale of Products Through Online Store
• Response Time To Customer Service
• Cost To Customer
• Conversion Rate
• Revenue

Along with these metrics, it is advisable to consider looking at the bigger picture – how you are doing compared to your competitors, and what is the state of your industry. If you want to be able to track your progress effectively, look for ways to compare these numbers. Also, make sure that you look at the source of your traffic – whether it is people coming from Google searches, social media sites, or email marketing campaigns. Only by understanding the demographics and digital marketing channels your audience is coming from, can you effectively target the right audience and grow your business

Use Analytics To Its Full Potential

You can’t understand the full potential of digital analytics without first looking at the big picture – what are your current analytics settings, and which ones should you be working on increasing?

Depending on the tools you are using, you will want to look at things like:

• Demographics
• Site Behavior
• Product Behavior
• Medium Behavior
• Audience Retention

From here, you can use your analytics dashboard to determine where your traffic is coming from and what is driving people to your website. This information will give you a much better idea of what content strategy and marketing activities you should be focusing on. Having a clear idea of where your traffic is coming from will also allow you to track the effectiveness of your content strategy – did a blog post about XYZ perform well, or is there another article you should be focussing on?

Analytics can be a very powerful tool when used properly. Just remember to avoid getting too absorbed in the numbers and instead focus on the big picture.

To create the perfect online marketing strategy, you need to take the time to think about what you want your brand identity to be, establish clear goals and KPIs, and then use analytics to track your progress. With some patience and a little bit of planning, you can ensure that your online marketing strategy is off to a perfect start.