Online Accredited MBA Marketing Analytics – What You Need to Know

The global economy is changing, and traditional business schools are struggling to keep up with the evolving needs of a digitally connected world. Today, more and more employers and business leaders are looking for a degree that will help them succeed in today’s digital environment.

What is the best solution? An online MBA that allows you to study when and where you want, as long as you meet the requirements.

Are you interested in an online MBA, but don’t know where to begin your search? Continue reading this article to discover everything you need to know about the options available to you, including the pros and cons of each type of program.

An Online MBA From a Trusted Source

One of the things that make an online MBA special is that you are not limited to a single source for your education. You have a variety of options available to you, including traditional brick-and-mortar universities, as well as newer, more innovative online learning platforms.

This means that, as long as you can access the internet, you have the opportunity to study anywhere and anytime. All you need is a laptop or mobile device and a good internet connection.

So, if you’re looking for an online MBA that is both accredited and trustworthy, consider the Purdue Online MBA. The program is administered by the prestigious Purdue University and designed to help you develop the skills required to be an efficient and effective marketer in today’s digital world.

Traditional vs. Online MBA

Since the dawn of time, students and academics have debated the merits of a traditional versus online MBA. Truth be told, the debate hasn’t changed much since the inception of the two types of programs. Let’s take a quick look at the differences between the two and why you might choose one over the other.

Traditional MBA: The Traditional MBA is the OG traditional MBA. It was designed to train business leaders for the middle class to upper-middle class who were seeking to establish themselves in a traditional corporate environment. Generally speaking, the traditional MBA is a 4-year program that is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).

While it is still considered one of the most reputable and trusted degrees out there, recent years have seen a paradigm shift in business education. Nowadays, more and more employers are looking for a digitally savvy, innovative individual who can analyze data and identify trends, as well as someone who can take accountability for strategic decisions. In other words, the employers are no longer looking for someone to run their company, they’re looking for someone who can run their company better than they can.

With a traditional MBA, you will study traditional business subjects such as accounting, marketing, finance, etc. You will not, however, learn how to code or data-mine. Your education will equip you with the tools to operate within a traditional business context and environment. When it comes to deciding whether to pursue a traditional MBA or an online MBA, the choice pretty much comes down to this: do you want a general business education or do you want to specialize in a certain area?

Online MBA: The name itself should tip you off – this degree is available online. While you will have the option of taking your education in a more traditional setting, either via a live classroom session or via an online learning platform, most employers now consider online MBAs to be the preferred option for their prospective employees. Why? Well, it’s quite simple. In today’s digital world, the ability to work remotely is becoming more and more desirable. This means that you can take your studies where you want, when you want and how you want. No more wasting time and resources traveling for courses or seminars. With an online MBA, you will be able to obtain a reputable degree, specialized in Marketing, for example, and gainfully employ your skills via an Online MBA Certificate after completion of the program.

Which One Should You Pursue?

So, which one should you go for? A traditional MBA or an online MBA? That depends on what you’re seeking to achieve. If you want to become a general business leader, a traditional MBA may be a good choice. Why? It’s quite simple. Most employers will be looking for individuals who have a business background and who can operate within a traditional corporate environment. A traditional business administration degree will equip you with the tools necessary to do just that. In other words, a traditional MBA will teach you how to operate a business, how to make a profit and how to manage people. If your goal is to become a marketing specialist, however, an online MBA may be a better option. Why? There are a variety of specialties that marketing encompasses, including marketing research, marketing strategy and implementation, etc. An online MBA in marketing analytics will give you the specialized knowledge you need to break into the field and, subsequently, become an effective marketing specialist. Additionally, once you complete the program, you will have the option of continuing your education via a specialization in marketing analytics or in marketing research. Not many universities offer a specialization in marketing research, so if this is what you want to do, you will most likely have to look into pursuing an online degree, rather than a traditional one.

The Advantage Of An Online MBA

While there are a variety of advantages to going to school online, let’s discuss two of them. First, the ability to work remotely. As mentioned above, the ability to work remotely is becoming more and more desirable. This means that, even if you’re living in a small town, there’s likely a good internet connection nearby. Second, the ability to study when and where you want. A major advantage of an online MBA is that you have the opportunity to continue your studies, when and where you want. You don’t have to be bound to a particular time or place, as long as you have access to a web browser and an internet connection.

An additional advantage of going to school online is that you have the option of hiring a private tutor. If you feel like you’re having trouble understanding a particular concept, or need some extra help with a particular subject, you can often find a tutor who will work with you one-on-one via email or some other form of digital communication. This is especially useful if you live in a small town, where there may not be a lot of people to help you directly. A private tutor can help take the stress out of learning and allow you to become more engaged with your studies. Additionally, having a good, reliable, reputable source to turn to for help, is always a good idea.

The Disadvantage Of An Online MBA

While there are a variety of advantages to going to school online, there are also some disadvantages. One of the major disadvantages is that, sometimes, you have to do your education alone. This may mean that, if you’re really struggling with a particular subject or concept, there are no resources available to help you out. In other words, while the ability to work remotely is great, it can also be a huge disadvantage, since you will not have someone to help you through difficult times. Another disadvantage is that, often, you don’t get to meet anyone new. While the ability to work remotely is becoming more and more desirable, meeting new people is still considered to be one of the perks of going to school in a traditional setting. Even if you do your online schooling via an online learning platform, you will still be able to interact with other students, as well as teachers, via online forums or courses created for the specific purpose of teaching and learning. While you may not meet new people in person, you will certainly be able to meet new friends online.

Which One Is Better?

Obviously, there are advantages and disadvantages to both the traditional and online MBA. Ultimately, it depends on what you’re looking for. If you want to become a general business leader and are considering a traditional MBA, have at it. If you’re looking for a marketing specialist and are considering an online MBA, it might be a good idea to look into one of the many reputable marketing online MBA programs out there, rather than sticking with a traditional degree. In both cases, however, a good, reputable degree will certainly put you ahead of the competition and help you achieve your desired goals.