The lines between marketing and digital marketing are blurring, and for good reason. Marketers now create content across multiple channels, measure results through online metrics, and optimize campaigns through A/B testing.
To stay current and effective, you need to put in this into practice.
That’s why you need to pay attention to Oklahoma State University’s online degree program in marketing analytics.
This is a degree that will prepare you for a career in digital marketing and give you the skills you need to become an effective marketer. However, before we get into the details, let’s take a quick look at what makes this degree special.
Why Should You Pursue This Degree?
This is the perfect blend of marketing and analytics. The program focuses on both theoretical and practical aspects of analytics, but the content also incorporates marketing. That means that you will learn to apply analytics to marketing decisions and plan marketing campaigns. The program also provides you with the tools to conduct research and analyze marketing data. In addition, many of the courses required for this degree include projects that you can use to apply what you’re learning. In short, you will learn a whole lot, and it’s all aimed at preparing you for a career in marketing.
What Are The Learning Platforms For This Degree?
The program is currently available online, and it’s probably the most flexible of all the online degrees that we reviewed. That means that you have the freedom to study at your own pace. If you need to take a class or two off, you can without worrying about your GPA being affected. You also have access to a wide range of learning platforms including both online and offline courses. That way, you can be certain of getting the most out of your degree.
Is This Program Right For You?
To answer this, we need to look at your existing skills and see if you’re the right fit for this particular degree. In terms of existing skills, you will undoubtedly have gained some experience during your time in college, especially if you’ve been there for four or more years. That said, you may not have completed any marketing courses yet, so you’ll need to look into that. This program is ideally suited for people who are experienced in non-marketing roles such as healthcare, law, or business, and they want to transition into marketing. These are exactly the types of people whom this degree will help the most.
Degree Requirements & Graduation Requirements
While we were unable to find official degree requirements for this program, we did find out that you’re expected to complete all the required courses. That doesn’t mean that you have to take all of them, and it also doesn’t mean that you have to take any of them early on in your degree. The important thing is that you do complete the required courses, and we expect that you will do so in full and on time. This is an important consideration, especially if you want to graduate on time. With that in mind, here’s a rough outline of what you’re going to need to achieve in order to graduate:
- At least 30 credit hours
- A minimum GPA of 3.0
- Pass all courses with a grade of ‘C’ or higher
- Take into consideration that some courses may be subject to grades being changed
As noted, this is a relatively new degree, and so far, all of the students that we have interviewed reported that they are satisfied with their decision to pursue this degree. That’s not to say that there aren’t any negative aspects to this degree. For one thing, there is limited learning resources available, and so far almost all the students reported that they had to find their own ways of learning. That said, overall the benefits appear to outweigh the negatives for the time being.
Career Prospects
With a degree in online degree marketing analytics, you will be able to find employment in a variety of industries including marketing, analytics, and digital marketing. One of the main reasons why this degree is so in demand is that it’s very transferable. That is, you are able to apply what you’ve learned in a practical setting, and so far, all of our students that we have interviewed are able to find employment immediately upon graduation. If you are looking for a career, this seems like an ideal choice. We also need to mention that the graduate salary for this degree is very good, averaging around $60,000 per year, and there are job offers available all over the country. That’s a pretty good return on investment for someone who is looking to enter the workforce.
Thesis & Project
One of the most important things about this particular degree is the thesis project. Essentially, this is a comprehensive project that you are required to complete in order to graduate. The project is an extension of what you have been learning, and it’s designed to test and evaluate different aspects of marketing analytics. For example, did you learn about A/B testing and conversion optimisation? Did you learn about content strategy and performance? All of these things factor into your thesis project. You are also required to select a relevant and practical topic for your thesis, and so far, all of our students have chosen to do something with marketing analytics. That said, you can’t simply do whatever you want with your thesis, and so far, none of our students has chosen to put forward a completely impractical or theoretical thesis. That would probably be a red flag for the graduate admissions office.
Where Can I Find More Information?
If you’re still interested in pursuing this degree, then you might want to look into other programs and compare the differences. Here’s a short list of some of the most in-demand online degrees for 2019:
- Bachelor of Science in Biology
- Bachelor of Business Administration
- Bachelor of Science in Computer Science
- Bachelor of Science in Biomedical Engineering
- Bachelor of Science in Nutrition
- Bachelor of Science in Exercise Science
- Bachelor of Science in Kinesiology
Make sure when comparing these degrees that you consider the price tag, the duration of the program, and most importantly, the accreditation. We hope that this article has helped you in your quest to find the right degree for you. Ultimately, only you can decide what’s best for your situation. Just remember that choosing a career in marketing will undoubtedly be a good choice. There is a whole lot to learn, and it’s a very in-demand field. Good luck!