There are numerous ways to get your marketing message out to potential customers in Oklahoma County, but the most effective (and free) method is online marketing. The world is changing, and traditional business models are being disrupted by new technologies (and the people who use them). If you are looking to market your small business in Oklahoma County, consider the digital space.
The Rising Digital Market
In the last few years, many industries have been disrupted by digital technologies, such as the likes of Amazon, Google and Facebook. As a result, more and more customers are discovering new products and brands online.
In fact, according to HubSpot Blogs research, 66% of people now discover products through online channels, with only 16% visiting retail stores and 14% using call or email centers. The trend is clear — digital marketing is successful because it is flexible and can be adjusted quickly to fit changing customer needs and new technologies.
If you are looking to market your business in Oklahoma County, consider the digital space. Start by creating an attractive online identity that will engage potential customers. Then, develop a marketing plan to reach your target audience.
Attracting, Engaging & Converting Potential Customers To Buyers
Your marketing plan should include a strategy for attracting potential customers to your business. To generate leads, you will want to focus on creating engaging content that will draw in potential customers. While you are at it, you can take advantage of the various digital tools to further engage with (and convert) your audience to buyers. Remember, this is still marketing, and as such, it is important that you always put your target audience first.
For example, if you are writing online content to promote your business, ensure that the material is of high quality. Also, establish yourself as an expert in your industry by creating content that is authoritative and valuable.
In line with marketing theory, a/b testing is necessary when developing content to ensure that you are reaching your target audience. The idea is to test different versions of the content to see which is most effective. In addition to testing different headlines, you can also test the copy (words) or images used in the content to determine its impact on your audience. You can use tools like Google Analytics to track the results of your a/b tests, which will help you identify the content that is performing well and determine what to do next.
Once you have established yourself as an expert in your industry, you can then begin to offer your expertise to others. For example, if you are an architect and you have designed a beautiful home with high-quality products, you can use your expertise to write a guide for other architects or builders on how to design their own homes. You will then become an expert in home design and gain credibility when sharing your advice with others.
If you want to attract more potential customers to your business, create more engaging content to draw in potential buyers. Remember, people love content that is useful and insightful.
Developing A Marketing Plan
A smart business owner will develop a digital marketing plan that will reach their target audience, convert them into customers and boost their bottom line.
Begin by assessing the size of your intended audience. Then, consider the platforms, whether digital or traditional, where your target audience spends their time (e.g., Twitter, Facebook, etc.).
Once you have your target audience in mind, you can map out the strategy and tactics you will use to achieve your marketing goals.
The first step in developing a marketing plan is to establish your objectives and benchmarks. As a general rule of thumb, your objectives should be measurable (e.g., More web traffic -> Increased conversion rate), and your benchmarks should be set at a reasonable level (e.g., To generate 10 leads per month -> 12 leads per month).”As you can see, the rule of thumb here is to set your objectives and benchmarks at a reasonable level. Too high of a target, and you may end up disappointed. Too low of a target, and you could fail to meet your goals. It’s important to consider what is reasonable for your business.
Creating An Online Identity For Your Business
An attractive (and free) way to gain credibility is to create a marketing plan and establish an attractive online identity for your business. The idea is to create a professional, polished identity for your brand that will make customers more trusting and engaged with your company.
While some entrepreneurs choose to go the extra mile and create a beautifully designed website for their business, many others can get by with a basic blog or vlog. A blog gives you the flexibility to publish regular content (e.g., news, announcements, etc.) while a vlog allows you to share your experiences and unique insights into running a business. If you don’t have the budget or the time to create a professional-looking website, consider investing in a blog or vlog.
Establishing an online identity takes time, so be sure to take the time to do it properly. However, the results of your efforts will be worth it. In addition to creating a credible brand identity, a well-designed blog or vlog will give you the opportunity to market your business online.
Choosing The Right Platforms To Market Your Business On
Once you have created a brand identity and begun marketing your business online, you will want to consider the various platforms (e.g., social media, website, etc.) where your target audience spends their time. In other words, where do they want to receive information about your products or services?
Take the time to explore the various platforms and where your intended audience is congregating (e.g., Twitter, Facebook, Instagram, etc.). Even if you only have a small social media following, you can still use the platform to its fullest to reach your target audience.
As a general rule, consider the following platforms:
Each of these platforms has different audiences, different rules (e.g., no adult content on Instagram), and different tools that you can use to further engage with your audience. Consider the various platforms and choose the one that will best serve your needs.
Choosing The Right Keywords
If you have a business website, consider the various keywords you could use to attract potential customers to your site (e.g., business management, business blog, etc.).
Even if you are focusing on online marketing, it is still necessary to consider the keywords used in your content (e.g., blog posts, product descriptions, etc.). If you are not using the right keywords, you are losing out on potentially valuable traffic to your site. Consider the various keywords and choose the ones that will best achieve your goals.
Creating And Populating A Mailing List
If you want to send out regular marketing emails, consider creating an email list. The idea is to have a group of people who have opted-in to receive communications from your business. To create and populate your list, you will want to choose a tool like MailChimp or Hotmail and begin to build and grow your list. As you gain credibility and more people trust you, your list will continue to grow.
If you want to market your business in Oklahoma County, consider the various platforms (e.g., Twitter, Facebook, Instagram, etc.) where your target audience spends their time. In addition, create a brand identity, develop a marketing plan, and begin to implement the techniques discussed above.