Have you ever shopped online and found that there are sales promotions available only online?
You could be making a fool of yourself by paying full price for an item you might be able to get for cheaper elsewhere, or you could be missing out on some great offers.
The Hidden Gem In Your Local Area
With so much competition, retailers have to find ways to make sure your business knows you are there. One way is to invest in local marketing.
In a perfect world, local marketing would consist of nothing more than putting up signs and posting notices in local newspapers and on social media.
While that may be true, there is so much more that retailers can do to get the most from their local market. They can invest in radio ads, launch special events or promotions, and they can even take advantage of their enormous data to determine which customers are most likely to buy their products and which ones should be ignored.
Even the most sophisticated retailers are missing out on the benefits that come with a complete local marketing strategy because they do not have the time to work through all of the details. As a small business owner looking to start local marketing for your business, how can you make sure that you are doing everything possible to maximize the benefits?
Here are some tips on how to leverage offline marketing to online marketing.
Create A Loyalty Program
Offering a loyalty program to customers is a great way to gain their trust and encourage them to visit your store or website more frequently.
If you are opening a new store or launching a new website, you can start by offering your customers a bonus if they come back frequently or recommend your business to their friends.
The advantage of a loyalty program is that you are able to see specific transactions and clicks from people who have already been to your store. This way you can find out which methods of marketing are working and which ones need to be changed or modified.
If you decide the bonus is not enough and you want to continue engaging with your customers, you can use the data to determine the ideal customer persona and develop a marketing plan to attract and retain them.
Use Mailing Lists To Reach More People
There is a wealth of information available to marketers about potential customers. We live in a world where everyone has an email address and most people use email frequently enough to make it relevant data.
If your goal is to grow your business, you can use mailing lists to reach more people and take advantage of all of the opportunities that email marketing provides. How? Simple.
Just find all of the relevant mailing lists for your industry and work your way through them. You will find hundreds, if not thousands, of mailing lists that you can use to grow your business. Just remember, most companies that provide these sorts of lists will charge you a fee. So, it is up to you to make sure that you are getting your money’s worth.
Dont Forget The Little Things
When you are getting started with your local marketing efforts, it is easy to become so focused on the big things that you forget about the little things.
The little things may be the things that make up a successful marketing campaign. Have you ever shopped at Nordstrom and found yourself attracted to the little details, like the personalized signs in the fitting rooms or the beautiful dresses on the girls in the windows?
The signs and windows are not just eye candy, they are there to catch the attention of shoppers and pull them in to learn more about the brand.
You should not underestimate the power of a little detail like this. Little things can make a difference. If you are able to, find a way to incorporate some of these details into your marketing plan. For example, you could put up signs in the window or in the fitting rooms that encourage people to come in and browse your store. They might even learn a little bit about your business while they are there.
Use Technology To Reach More People
It is always good to have new ways to reach your audience and take advantage of new technology. One important thing to keep in mind is that you must always be testing. What worked for you in the past may not work as well in the present. You have to stay on top of trends and find new ways to engage with your audience.
You can also use your website for marketing purposes. If you have a blog, you can use it to share in-depth articles and to establish yourself as an authority in your industry. If you decide to create a YouTube channel, you can use it to post videos that further establish your expertise in your industry.
There are many different ways to use your website to reach your audience. Just remember to be creative and find new ways to engage with your audience. You never know what might work best.
If you decide to use digital marketing, you can do so either online or offline.
If you decide to take the digital route, you can utilize email marketing, podcasting, and websites to create awareness.
You may want to look into the various email marketing platforms like Mailchimp or HubSpot. These companies have made it easy for anyone to create a professional-looking email that will get noticed by potential customers.
Have you ever shopped for a particular product and found that it is sold out of stock? You may have seen this and decided that the item was not worth the wait, or you may have decided that it was a good deal and went ahead and bought it, anyway. In that case, you have created a consumer.
This is why it is important to make sure that your marketing efforts create awareness of your business. If you manage to get a product, service, or idea out there into the public eye, you have created brand awareness.
The next step is to make sure that everyone in your marketing sphere understands what brand awareness means, how they can contribute to it, and how they can help you communicate the value of your business to potential customers.
By using marketing and sales analytics tools, you can track the results of your marketing efforts and determine the success of your campaign. From there, you can modify your strategy and continue to grow your business.