If you’re looking to market your products or services digitally, you’ve come to the right place! In this blog post, we will discuss some of the best online marketing strategies for Oakland, California.
You’ve probably heard of social media, and you may even be using some of the popular platforms to connect with customers or other businesses for marketing purposes. However, did you know that you can utilize social media for marketing during the COVID-19 pandemic? It’s never been more relevant.
To best utilize social media for marketing, you need to ensure that you’re engaging with your target audience. To do this, you can use several strategies including but not limited to the following:
- Boosting posts
- Replying to comments
- Live streaming
- Picture collages
- Video blogs
- Email marketing
- Mobile marketing
- Product reviews
- And the list goes on
When you utilize social media for marketing during the COVID-19 pandemic, you should follow the guidance of local, state, and national authorities, as well as health organizations. For example, the United States Centers for Disease Control and Prevention recommends the following tips to help prevent the spread of COVID-19:
- Avoid going to crowded places
- Stay at home
- Practice social distancing
- Clean surfaces regularly
- Wash hands frequently
- Follow the instructions of public health officials
- Use masks
While not all of these tactics will help you market during the pandemic, at least some of them will. For instance, you may want to consider using social media to engage with your audience in real life rather than just on a screen. That way, they feel like you’re connecting with them in person, which can build trust and credibility.
Search Engine Optimization (SEO)
Did you know that your product or service might be considered ‘green’ if it fits within certain criteria? For instance, natural and organic products are considered ‘green,’ as are products created from renewable energy sources. Did you also know that you can market your products using SEO?
SEO, or search engine optimization, is a strategy that helps websites and blogs appear in the search results of major search engines when customer types keywords or phrases into the search bar.
Website owners and bloggers can use SEO to improve the discoverability of their sites in organic search results. This can help drive traffic to their sites from organic search results, which is important, especially during the pandemic, when people are searching for information rather than just buying a product.
To get started with SEO, you need to do your research and come up with a clear objective. For example, you may want to increase website traffic from organic search results or increase the number of online reviews for your product. You can use free tools like Google Analytics to track the performance of your website.
One of the first things you should do to optimize your website is to use the appropriate keywords and phrases in the content and throughout the site. You can use tools like Google Keyword Planner to help you find the right keywords and phrases that describe your product or service, as well as how to use them effectively once you find them. For example, if you’re marketing a natural organic hair care product, you may want to look for phrases such as ‘organic hair care,’ ‘natural hair care,’ or ‘organic scalp treatment.’
You should also build a keyword list of about 10 keywords and phrases that describe your product or service. To find these keywords, you can use tools like Google Keyword Planner. Keyword research is very important, and you need to keep track of the keywords you come up with so you can use them later on in your SEO strategy.
Paid Social Media
Did you know that you can use social media to gain credibility and gain customers? If you have a LinkedIn account, you can use the platform to establish and grow your network. Did you also know that you can use social media to gain customers in a cost-effective manner? You can use various tactics, such as sponsored posts and discounted offers, to gain traction.
For example, did you know that you can get your products or service reviewed for free on sites such as YouTube and Yelp? You can use this approach to your advantage, as long as you use a reputable review site and follow the guidelines for posting a review.
If you want to get serious about paid social media, you need to be strategic about where you invest your money. For example, you may want to spend money on YouTube, as it is one of the most popular and accessible platforms for consumers. On the other hand, you may want to spend your money on blogs and small websites that drive traffic to your product or service.
Did you know that customers often value receiving promotional emails from brands and businesses they trust? Did you know that you can use email marketing to grow your business?
You can target specific groups of people using email marketing, such as brand ambassadors, buyers, and other relevant groups. Did you know that you can use email marketing to send out periodic newsletters? Did you know that you can use email marketing to promote upcoming sales events and promote special sales offers?
If you want to grow your business via email marketing, you need to become more creative with your strategy. For example, you may want to look at the types of content your audience value most and then try to integrate this content into your email marketing campaigns. That way, you’ll be able to move beyond just sending out an email with a discount code and gain their trust through the value you provide.
Did you know that customers often prefer to use their phones to access the Internet? If you want to reach the ‘mobile-generation,’ which consists of people who use their phones to access the Internet, you can use mobile marketing. The key is to find a way to make your business’ phone number easy to remember and accessible via text. For example, did you know that customers often type in the first few letters of your phone number when searching for your business on Google?
The number of people using mobile phones to access the Internet has exploded in the last few years. According to Cisco, worldwide mobile Internet usage will grow from 12.8 billion monthly active users in 2020 to 39.9 billion monthly active users in 2025.
If you want to get started with mobile marketing, you need to have a smartphone app ready to launch. Did you know that customers usually download apps as soon as they hear about them? By having an app, you can make it easy for your audience to remember your business’ phone number and send you an email if they have suggestions or feedback about your product or service. You can also send out text messages if they do not have a smartphone.
Did you know that you can use press releases and other media placements to spread the word about your business? PR is a strategy that helps businesses get their stories and content in front of journalists and media outlets. Did you know that you can use digital PR to gain credibility and establish your business?
You can use online databases such as Scriybal to connect with journalists and media professionals who are likely to cover your business. Once you connect, you can start pitching stories to journalists. Make sure that you research the background of the journalist you connect with (e.g., their area of expertise and the size of their audience) before pitching them your story. This will help you ensure that you’re using a reputable source and will increase your chances of getting the story published.
As you get more experienced with PR, you may want to take on a digital marketing manager to help guide your strategy and get the most out of your efforts.