Introduction to Strategic Planning and Marketing Online Course

Marketing online is a fairly new concept. Many businesses have only just begun to explore the possibilities that the web offers. With new platforms like Google Maps and Facebook, entrepreneurs can now gain greater insight into the markets that they serve. The opportunities for growth are infinite, and this course will teach you how to maximize your potential.

Why Should You Take This Course?

In today’s world, marketing is a significant part of business. Whether you are a multinational corporation or a small business owner, you will need to market your products or services to be able to succeed. This course will give you the knowledge and the tools you need to successfully develop a marketing strategy for your business.

If you are looking to expand your horizons and learn more about the subject, this course is for you. You will learn the foundations of marketing and how to implement a marketing strategy. Moreover, you will learn how to market to different groups of people and increase your customer base. By taking this course, you will be able to develop robust marketing strategies that will serve you well in your ventures.

Who Is This Course For?

This course is for anyone interested in marketing. Whether you are a business owner who wants to develop a greater understanding of the subject or a student who is interested in studying marketing for your graduate degree, this course will benefit you. We will cover all the fundamentals of marketing and how to apply them to your own business or studies.

This course does not require any previous experience, and you will be learning from experts who are experienced in the field. Even though the course is online, you will be provided with study materials that you can use either via the online platform or in your local office. Moreover, you will have access to live chats with your tutors, as well as an online community of students who are also taking the course. This is an excellent opportunity to learn from others in the same situation as you. Through interacting with other students, you can get an idea of what you are doing well and what you might need to improve upon.

Short-term Objectives

Upon completing this course, you will have learned the essentials of marketing, including:

  • The definitions of marketing and marketing strategies
  • How to apply these terms to your own business or studies
  • The three pillars of marketing: Product, Price, and Place
  • The five marketing metrics you should be monitoring: Sales, Cost, Reach, Response, and Effectiveness
  • How to set goals and objectives for your marketing activities
  • How to plan your marketing budget and implement a marketing plan

You will also have learned the fundamentals of Google Maps and Facebook marketing. Moreover, you will have developed an understanding of the digital marketing world and how to apply this to your own ventures. Finally, you will be able to identify your personal strengths and weakness as a marketer, as well as what you need to improve upon.

Long-term Objectives

Upon completing this course, you will have been equipped with the tools to:

  • Identify your target audience
  • Develop a buyer persona and persona-based marketing plan
  • Set KPIs to measure your results
  • Design a digital marketing strategy for your business

You will also have developed an understanding of the different marketing channels available to you and the importance of utilizing multiple platforms. You will have learned how to effectively use social media platforms to engage with your audience. Moreover, you will have familiarized yourself with the different types of email marketing and the value that each one holds. Through engaging with your audience via email, you can tailor your content to fit every niche and device.

This is a fairly comprehensive course, and it is suitable for individuals looking to expand their knowledge of marketing or business owners looking to develop a greater understanding of the subject. Moreover, it is also suitable for anyone who wants to take their marketing to the next level and implement more effective strategies. This course will enhance your ability to become a marketer that clients can trust.