The NottLimited Team is an elite group of online marketers that bring skill and expertise to bear in creating marketing campaigns for both traditional and digital marketing platforms. We believe in creating bespoke products and solutions for our clients and use our collective network of experts to bring the best possible results to our customers.
To find out more about The NottLimited Team, read on below.
The NottLimited Difference
It’s well-known that Google is the most popular search engine globally, so you might think that it is simply a matter of plugging relevant keywords into the search bar and hitting enter. However, you would be wrong. The algorithms that power these searches are highly complex and nuanced, which makes it so that not all keywords will produce the same level of results.
The people who oversee the technical side of search engines often favor bold claims and dramatic results, which is why you will often see announcements about “Google bombs” that produce phenomenal results. While these Google bombs might give you an edge in the short term, over time they can and often do get banned by Google, and then you have a problem.
On the opposite end of the spectrum, you have niche keywords that are relatively unknown to search engines but are highly relevant to what you are looking for. For example, if you are an e-commerce store that sells handbags and you want to target users searching for “handbag,” you would want to make sure that your website contains all of the information that they are looking for and offers a good experience to convert them to customers.
To find these types of words and phrases, you might want to try using a specialized software tool like Google Keyword Planner or Yoast SEO, which are built into WordPress itself. Using these tools, you can enter your chosen keywords and see how many searches there are per month, the competition, and suggestions for improvement. In addition, you can set up automated emails to be sent to you when someone searches for one of your keywords.
The Specialized Niche
If you have a specialized niche, you can use that to your advantage by entering your chosen niche in the software or on the website itself and see what comes up. For example, if you are in the business of selling luxury goods, you might enter “luxury goods” into the software and see a variety of options, from luxury jewelry to fine dining establishments in London. That is a lot of information to take in, but it is essential for you to tailor your online marketing efforts to the specific niche that you choose.
If you are looking to target users in a specific country, you can use that to your advantage by entering “Mexico” into the search bar for a French luxury goods website. Not only will you see that there are relevant results, but the ones that you see will be tailored to someone in Mexico, with prices in Mexican Pesos.
If you are looking to target tech-savvy users that have an interest in your chosen niche, you can enter “technology” or “smartphones” into the software or website’s search bar. You will then see results that are tailored to users in the U.S. or Canada that are also searching for technology or smartphones. Not only will this ensure that your target audience is able to find your content, but it also means that they are more likely to be interested in your product or service.
Content curation is the process of finding and organizing content that is already out there, whether it is on social media or other websites, and presenting it in a way that makes it easy for readers to find what they are looking for. Let’s say that you are an e-commerce store that sells watches. You have a small social media following and you notice that a lot of peoples’ posts are related to watches. You can use tools like Hootsuite or Sprout Social to curate content from various channels and repurpose it on your own website. This is a powerful tool for attracting and engaging new customers.
If you want to get more creative, you can try using software like Buzzsumo to find the most popular content on your chosen topic and see what kinds of content have the most social media engagement. You then want to find the best way to repurpose that content and use it on your website or social media accounts. For example, if you read an in-depth article about a luxury brand’s various watches and you decide that you will add that brand to your e-commerce store, you can use content curation to find all of the articles that mention that brand and repurpose them on your website.
Guest Blogging & Influencer Marketing
Influencer marketing is the process where you enlist the help of people with large followings in order to promote your product or service. Guest blogging is somewhat similar, except that instead of paying influencers to promote your product, you are inviting them to blog posts that you publish on your own site. You can use either of these strategies, or a combination of the two, to promote your product or service.
Let’s say that you sell luxury goods and you notice that a lot of influential people on social media have published blog posts about luxurious experiences that they had while shopping online. You can use that to your advantage by putting together a blog post about your own personal experience shopping online at a luxury brand. You can then use your blog post to attract potential customers to your site who are interested in a similar product or service.
Blogging and guest blogging are powerful tools for attracting and engaging customers, whether it is someone reading your blog post or viewing your curated content on a prominent website. As the name implies, content curation is the process of finding content that is already out there and repurposing it in a way that makes it easy for readers to find what they are looking for.