With the Covid restrictions becoming more relaxed, people are looking for new ways to make money. One of the best ideas that has come up is online marketing. The demand for digital marketeers and content creators has increased, and with it, so has the demand for online marketing professionals such as web content managers, copywriters, and social media marketers.
The Many Opportunities
Even though the demand for online marketers has gone up, the supply hasn’t necessarily kept up. With the pandemic behind us, people are looking for ways to make money again. The desire to earn a steady income has led to a rise in online marketing as an opportunity to do just that.
If you’re looking to get into the field, there are many opportunities for you to do so. You can become a copywriter for a company that specializes in online content. You can become a social media marketer, creating ads for businesses, or you can start your own online marketing agency. The opportunities are endless.
Why Social Media
Social media has always been a great way to gain exposure and to connect with people. Now, more than ever, businesses are realizing the power of social media marketing and are using it to grow their business.
With more people working remotely, using social media to connect with customers and potential customers is a must. Having a social media account is also a great way to connect with other marketers, who are often times looking to gain inspiration from your content.
There are many different types of social media platforms, such as Facebook, Twitter, and Instagram, and each one has its perks. When choosing which one you want to use, consider the demographics of your audience. Are you posting for your target audience or did you set it up to receive updates on current events?
If you’re looking for inspiration, you can also search for hashtags related to your niche or the topic you’re writing about. Looking for inspiration for your next marketing project? Searching for hashtags such as “#marketing” or “#inspiration” can put you in the right place.
The Roles of a Copywriter and Social Media Marketer
A copywriter’s job is to create content that will be consumed by humans. This content will then be repurposed and redistributed to other platforms to reach an entirely new audience. This process is called marketing in the digital age.
What makes a copywriter effective is their skills at storytelling, which engages a reader and makes them want to learn more about the product or service. A highly effective copywriter is someone who is always trying to improve their storytelling skills, experimenting with different styles and revising the ones that don’t work well. A simple search for “copywriter checklist” on Google will put you in the right place to start your search for effective writing tips.
A social media marketer’s job is to drive traffic to websites and blog posts via social media platforms. This can be done by sharing content that is relevant to your audience or by becoming a thought leader in your industry. A good social media marketer is someone who always tries to improve their traffic generation skills and who is experimenting with different platforms to find the ones that work best for them.
Depending on your experience level, you can expect to make anywhere from $20,000 to over $100,000 a year. For more information on specific salary ranges, search for “marketing salaries” on Google.
If you’re interested in getting into the field, starting a career as a copywriter or a social media marketer doesn’t have to be your only option. You can become an online marketer and work from home, handling customer relationships and interacting with potential customers via email.
How to Become a Copywriter
If you’re looking to get into the field, one of the best places to start is the American Association of Advertising Agencies (4A’s). The 4A’s’ website states that their member agencies offer a variety of in-house creative positions, including copywriting. If you’re looking for inspiration, you can also search for job listings within the association to see what’s available.
Another great option for those wanting to get into the field is the Copywriting Jobs Board. This platform lists various in-house and freelance writing positions, the employers who are looking to fill those positions, and the applications that have been submitted. This board is a great place to start your search, as it will put you in touch with potential employers and freelancers who are looking to gain more experience by working for others.
How to Become a Social Media Marketer
To begin your search for a social media marketing job, first you’ll want to set up an account on LinkedIn. From there, you can begin to search for job postings related to your niche. Once you have a sizable number of followers, begin to look for relevant content that you can curate and post to your feed.
If you want to get hired for a job as a social media marketer, first you’ll need to prove to the employer that you are a skilled worker. To do this, you can create a small account on social media and engage with users. If possible, comment on and share articles that are relevant to your niche.
For those looking to get into the field, starting a professional social media account is highly recommended. This can help you get noticed by potential employers. If you decide to create a blog, make sure to focus on the subject matter that will be valuable to your target audience.
Once you have established a good following, take the time to delve into the content that you’ve published. Were there any specific trends that you noticed while researching your blog’s topic? Did you notice any recurring themes? If so, great! You can use these finding to write an engaging piece on the subject matter and use that as part of your application.
Depending on your experience level, you can expect to make anywhere from $20,000 to over $100,000 a year. For more information on specific salary ranges, search for “marketing salaries” on Google.