Welcome to the ninth edition of Marketing Real People, Real Choices—the online student edition of the popular marketing blog by the same name! This year’s theme, “Real Living,” encourages readers to embrace the everyday lifestyle of a real person while still staying true to their entrepreneurial spirit. The blog posts cover trending topics such as lifestyle entrepreneurship, digital nomads, and freelancing, providing tips on how to make the most of one’s life outside of the classroom.
If you’re looking for information on how to survive as an academic in today’s world, you’ve come to the right place! The blog posts cover everything from marketing plans to boost your productivity as an instructor to how to find the right balance between your personal and professional life.
Marketing Plan For Academic Instructors
One of the most important things for your academic career is your teaching plan. If you’re looking to take your classroom teaching to the next level and want to be inspired by other professors’ teaching strategies, then you should check out the Marketing Plan For Academic Instructors blog post.
The post’s author, Dr. Nicole Smith, explores in depth how to develop a profitable marketing strategy that will encourage your students to engage with your courses and help them develop critical thinking and problem-solving skills. Whether you’re an experienced academic or are just beginning your career, this post will provide you with invaluable advice on how to plan your marketing strategy for maximum effectiveness.
How to Have Confident Post-Pandemic Confidence
In today’s world, the mantra ‘keep ing optimistic’ sounds too good to be true. But, pandemic optimism is a real thing and the blog post titled, How to Have Confident Post-Pandemic Confidence, offers great tips on how to stay confident during these trying times.
The post’s author, David A. Thompson, PhD, reminds readers that research has shown a strong correlation between confidence and performance. Therefore, even though the world may look bleak, you should still have confidence in your abilities and what you’re achieving. The article gives practical advice on how to build confidence, including the following pieces of advice:
- Focus on the positive
- Avoid self-criticism
- Believe in your strengths
- Trust your instincts
- Set goals and work towards them
- Take breaks when you need them
- Don’t let setbacks get you down
- Stay consistent
- Look to the future with optimism
- Enjoy life and the people around you
- Take care of your health
Digital Nomads And The New Way Of Life
If you’ve been dreaming of becoming a digital nomad and exploring the world, you’ve come to the right place! The blog post titled, Digital Nomads And The New Way Of Life, explores how emerging technologies and the worldwide pandemic have redefined the role of the nomad in our world. The article begins by defining a digital nomad, then provides readers with tips on how to travel the world and operate a home base from anywhere.
The post’s author, Peter Voß, highlights how technological advancements have made it possible for people to work remotely. He notes that many digital nomads work remotely full-time while traveling the world and that this is a lifestyle choice that appeals to those who value their time and freedom. For those who are interested in pursuing such a lifestyle, the article provides specific tips on how to do so, including the following pieces of advice:
- Surf the web for free from abroad
- Leverage your network (i.e. friends, family, colleagues)
- Travel with purpose
How To Make The Most Of Your Time Off
One of the challenges of being a college professor is balancing your personal and professional life. In the article titled, How To Make The Most Of Your Time Off, Dr. Sarah Bird explores how emerging technologies such as virtual reality and the internet of things have changed the way we will experience time off in the future. She notes that while most of us are glad to have more free time, we need to learn how to make the most of these extra hours.
The article’s author, Dr. Bird, predicts that in the near future, having extra time on our hands will no longer be considered a luxury, but rather a necessity. She encourages academics to take advantage of these technologies and develop productive hobbies while on their time off. She notes that since academia is a self-employed industry, you can take your job with you wherever you go and can operate your ‘side business’ from anywhere, even when traveling or on vacation. Dr. Bird provides tips on how to make the most of your time off including the following pieces of advice:
- Explore new hobbies
- Develop a routine
- Take breaks when you need them
- Don’t overwork
- Learn to say ‘no’
- Use vacation days
- Travel responsibly
- Check-in at the right times
- Take your time
- Learn to switch off
- Don’t burn out
This year’s edition of the Marketing Real People, Real Choices blogs are a great way to learn from experts in the field and get inspired, motivated, and equipped to improve your own marketing and teaching strategies.