New Online Marketing Trends: What You Need to Know

In today’s ever-changing world, it is essential to stay on top of the latest trends and technologies that can help your business succeed.

This is especially important for companies that are actively engaging with customers online. With new social media platforms emerging each day, it can be difficult to know which ones will prove successful and which ones will fizzle out.

There are several important trends that are starting to emerge online, and it is important that you take note of these if you want to succeed as an online marketer.

Personal Branding Is Taking Over

If you’re reading this, there’s a good chance you have a marketing budget and are wondering which direction to take to reach your target audience. Well, we have some good news for you!

Marketing budgets are increasing, which in turn means that more and more businesses are investing in digital marketing. This trend is called budget transparency, and it’s definitely here to stay.

However, despite the increased marketing spend, business owners are still struggling to figure out how to engage with their audience. Most large companies have a separate marketing organization that is in charge of creating engaging content for websites, social media, and emails.

Thanks to the proliferation of personal brands on platforms like YouTube and Instagram, it is now possible for business owners to engage with their audience directly through blogs, podcasts, and other content.

This kind of content doesn’t have to be polished and perfect. As long as you are consistent, there is no reason why your content can’t be witty, entertaining, and engaging.

Video Content Is On the Rise

As we mentioned above, increased marketing budgets mean that more businesses are looking to invest in video content. In fact, according to HubSpot Blogs research, 47% of consumers have watched an explainer video to better understand or learn about a product or service.

This trend will continue to emerge as more businesses realize that videos allow for more storytelling, allowing you to engage with your audience on a more personal level. It also means that consumers have more content to choose from, increasing the likelihood that they will be engaged with your content.

Additionally, the research shows that consumers prefer shorter and more frequent video content. This is why live video broadcasts on platforms like YouTube are becoming so popular – they allow for more storytelling, and keep viewers engaged for longer. Think of all the money you’ll save by using live videos instead of prerecorded ones!

Incorporating Mobile Is Key For Today’s Consumer

The smartphone has forever changed the way we communicate and conduct business, and it’s not going to stop there. With more and more people becoming reliant on their smartphones for online marketing, it’s important to incorporate mobile strategies into your online marketing plan.

In an era where people are trying to get as much done on the go as possible, the last thing that they want to do is click on a link or open an attachment to access content on a computer. Thanks to the proliferation of mobile video, from YouTube to TikTok, people now have access to content on the go.

If you want to be a successful digital marketer, it’s essential to know where your audience is and what mobile platform they are using so that you can tailor your strategies to fit their needs. Luckily, we have the 2016 Online Marketing Predictions Report from HubSpot to help us figure this out. Let’s take a quick look at what the report says and what this means for you as an online marketer:

Video Is On The Rise

The report states that video content is going to grow steadily in popularity over the next five years, as 47% of consumers currently watch videos to better understand or learn about products and services. This means you should definitely consider investing in video content for your own website and other online platforms.

It also means that consumers have more video content to choose from, so you should consider using this fact to your advantage and incorporate video into your marketing efforts.

More And More Consumers Are Navigating To Websites Using Keywords

Another trend that the report shares is that consumers are relying more and more on keywords when searching for websites. This suggests that you should focus on finding the right keywords and incorporating them into your content to maximize your reach to relevant audiences.

You can do this through content curation, which involves creating top-notch content that relates to your niche; or you can take a more strategic approach and outsource keyword research to get accurate results from your search engine optimization work. Either way, be sure to keep your focus on relevant keywords and not on overly flashy or expensive tactics that may attract more attention but won’t necessarily translate into more leads.

Keep An Eye On The Analytics

When it comes to digital marketing, it’s important to keep track of the metrics that matter. Fortunately, there are several tools available online that can help you keep track of the big numbers so that you can properly interpret the data. One of these tools is Google Analytics. Thanks to the Analytics 360 Suite from Google, you can segment your traffic and analyze the behavior of your ideal customers. 

This way, you can find out which parts of your website are performing the best and which parts could use some work. For example, you might notice that your blog posts on Instagram attract the most views, so you could consider experimenting with video content on your blog. Or, you could try running Facebook ads to see what works best for your target audience.

It’s important to remember that all the data that you collect will be tied to a Google account, so make sure that you edit your Google Analytics privacy settings so that only the data that you want to share with your team can be viewed. Additionally, it’s important to look at the sources of your traffic rather than just the number of visits. For example, if you get a large amount of your organic traffic from Facebook, it might be a good idea to pay more attention to what platforms your audience is using so that you can better target your strategy.

Increasingly, Consumers Are Looking For Simple, Reliable Solutions

The last thing that consumers want is a complex, unreliable solution when it comes to marketing online. Thanks to the emergence of the internet and sophisticated toolbars that provide instant search results, consumers have become increasingly savvy about avoiding scams and finding reliable sources of information.

As a result, the research shows that simple, reliable solutions, which are also affordable, are increasingly popular. This suggests that you should look for ways to provide value to your audience while also being trustworthy and having a good reputation. If you want to be successful in your online marketing, it’s essential to incorporate these qualities.

Mobile Is On The Rise

Thanks to the increasing popularity of smartphones and tablets, it’s no secret that people now have access to internet-connected devices wherever they go. This is why it is important to keep up with the times and understand how mobile strategies can help your business succeed.

Now, not everyone has the time to sit down and focus on a computer or a smartphone to complete a task – especially when there are kids around the house that need help with their homework. So what can you do to ensure that your business doesn’t get left behind?

You can start by creating a smartphone app. Depending on your product, you might want to consider creating an app for both Android and Apple users. And don’t forget about the various browsers that exist for mobile devices. If your product is interactive and can be accessed through a web browser, then you can ensure that it is optimized for mobile users. Just keep in mind that not all smartphones support all the websites and apps that you might want to use – so you will need to test these platforms to see which ones serve your needs best.

Personal Branding Is Taking Over

If you’re reading this, there’s a good chance you have a marketing budget and are wondering which direction to take to reach your target audience. Well, we have some good news for you!

Marketing budgets are increasing, which in turn means that more and more businesses are investing in digital marketing. This trend is called budget transparency, and it’s definitely here to stay.

However, despite the increased marketing spend, business owners are still struggling to figure out how to engage with their audience. Most large companies have a separate marketing organization that is in charge of creating engaging content for websites, social media, and emails.

Thanks to the proliferation of personal brands on platforms like YouTube and Instagram, it is now possible for business owners to engage with their audience directly through blogs, podcasts, and other content.