Are you looking for a new career in digital marketing? You can take the web by storm with an online marketing certification from North Carolina State University. The 9-week program teaches you all that you need to know to start your career as a web marketer. You’ll gain experience by working on live projects for businesses across North America.
This immersive educational experience equips you with all the necessary tools to break into the field. By the end of this program, you’ll know how to design and execute effective marketing plans using proven in-demand skills. You’ll also be able to find your career in digital marketing, and start applying for jobs right away.
Certification
The university’s digital marketing program doesn’t simply teach you how to create websites. Instead, you’ll learn how to market your services and products online using various platforms. You’ll also learn how to implement paid and organic marketing strategies, analyze marketing results, and create digital marketing plans. This specialization teaches you to take a strategic approach to marketing strategy, and develop marketing plans using objective measures and established benchmarks.
In order to secure this unique opportunity, you must be accepted into the program and pay the estimated $20,000 in tuition fees. After you’re accepted, you’ll need to enroll in nine (9) online marketing courses, which are either graded or non-graded depending on the preference of the instructor. Once you complete all nine courses, you’ll be awarded with a certificate of completion from the university. You can also choose to take a short break before applying for jobs and continuing your education in a traditional university setting.
What Will You Study?
Depending on which college you attend, you’ll study different subjects. But for this particular program, you’ll be focusing on marketing management and strategy, analytics, digital marketing, and more.
Since you’ll be entering the field after completing a university degree, you might be wondering if you should study business or marketing at all. After completing your certification from NC State University, you can sit for the Certified Digital Marketing Analyst exam, which is now available on the Professional Certificate in Digital Marketing Analysis (PDF). If you pass this exam, you’ll be able to find a job as a Certified Digital Marketing Analyst (C|DMA).
If you don’t mind spending a few years in school before entering the workforce, you can also attain a Bachelor of Science in Business Administration with a minor in Marketing. This program will give you a great opportunity to learn all that you need to know about marketing management and strategy, as well as gain practical experience by working in a marketing-related capacity for a company or governmental agency.
How Do I Qualify?
Just because you’re applying for a job as a digital marketer doesn’t mean you automatically qualify. In order to qualify, you need to meet the following criteria:
- You must have a bachelor’s degree in marketing, business administration, or a related field.
- You must be able to demonstrate that you possess the ability to think critically and analytically.
- You must be proficient in English.
- You must be able to adhere to digital marketing best practices.
- You must be able to demonstrate that you can effectively manage projects and teams.
- You must be able to effectively use various social platforms.
- You must be willing to travel wherever the job requires.
If you’re still wondering if you qualify to be a digital marketer, browse through our job descriptions to learn more. If you meet the qualifications, don’t hesitate to apply!