You have a product that you created; you painstakingly labored over each instrument and nuance, and you hope that others will appreciate and enjoy your music as much as you do. You uploaded your work to a digital platform where fans can engage with you, follow your progress, and perhaps even become fans themselves. Now what?
Set A Budget And Stick To It
As a musician, your wallet will thank you for setting a budget for your online marketing efforts. You will need to allocate a sum of money each month in order to carry out your plan. This could include paying for bands and solo artists to play live shows for you, hiring a publicity firm to gain more online presence, or engaging with potential fans through various online platforms.
Whatever the case, setting a budget and sticking to it will help you avoid wasting your precious funds on unnecessary or inefficient marketing activities. For example, it’s not advisable to pay for a pricey celebrity Instagram account when you already have 10,000 followers on your own account (even if the celebrity has million+ followers).
Use Keywords And SEO
If you’re searching for a specific artist or song on a search engine such as Google, you’ll see results that match your search query. To obtain these results, you’ll need to incorporate keywords into your content. Remember: your goal is to have your music, product, or service be found by others. To do this, you’ll need to incorporate keywords into your blog posts, social media posts, and e-mails. For example, if you have a blog post about your latest album, you might want to include the keywords “album review” or “best album of 2020” into that post’s content.
Additionally, make sure that your keywords are relevant to your target audience. If your keywords are too general, your content may end up being ignored by Google and any potential customers. Just remember that SEO takes time to see results. However, with a little bit of patience, you’ll be able to substantially improve your search rankings.
Create Landing Pages
You’ll want to create a special landing page for each of your marketing initiatives. A landing page is essentially a single web page that you create with the sole purpose of driving traffic to elsewhere. For example, if you’re running an online store to sell your album, you might want to create a landing page for the store. This page might contain information about your album, including its release date and details about the songs on the album. It could also include download links for the album, as well as a special offer for the store’s newsletter subscribers.
Creating landing pages for each of your marketing efforts will help you focus your efforts and determine the ultimate goal of each campaign. This will make it much easier to track the results of your efforts over time.
Use Social Media To Gain Followers
A major advantage of having a digital platform such as Twitter or Instagram is that you can easily gain followers without having to market your product or service. On a social media platform, everyone is a publisher, and you have a direct line to an audience that you can engage with.
On social media, your goal is to gain credibility with your followers by sharing valuable information and content that they will find valuable. When you share relevant and valuable content, you establish yourself as an expert in your field, which could lead to more credibility and, ultimately, leads and sales.
Keep Your Target Audience In Mind
Your music will only be heard by those who appreciate it. To make sure that your music reaches your intended audience, you must consider the demographics of your target audience, as well as the cultures, behaviors, and preferences of this audience. This is especially important if you’re planning on using social media to grow your audience. To have your songs heard by the maximum number of people, you need to consider the idiosyncrasies of your target audience.
For example, if you’re aiming to reach urban millennials, you will need to ensure that your content is relevant to their lives and that it resonates with their peers and fellow millennials. If this sounds like a lot of work, it is. However, understanding your target audience’s needs, wants, and behaviors will help you create content that they will value and benefit from.
Create Regular Content
Consistency is important in all walks of life, and it’s especially important for businesses and brands. In order to gain credibility with your followers, you’ll want to create content that they expect and demand, and you’ll want to do this frequently.
Additionally, consistency is important when attracting and retaining new followers. If you’ve been blogging for a while and have amassed a sizable audience, consider using this content to attract new followers. However, ensure that your content is fresh and valuable, and make sure that it is consistently good. If you want to attract an audience that is engaged with your content, create valuable and fresh content that they want to read and, hopefully, share.
Monitor And Measure The Results Of Your Efforts
As a music marketer, you’ll want to keep track of the results of your efforts. Fortunately for you, we’ve created a special tool that can make this task easier- The Marketing Automation tool from Studio Makr. With this tool, you can automate the collection of data regarding the results of your marketing efforts, including traffic, leads, and customer behavior. Additionally, you can use this data to continually improve your marketing strategy. For example, you can use this tool to access anonymized traffic reports that expose the demographics, genders, and psychographics of your audience.
Once you’ve set up your Studio Makr account, you can click here to access the Marketing Automation tool. From here, you can choose to either build a free account or sign up for a premium account. Premium account holders get access to more features, such as advanced segmentation and keyword targeting. Additionally, you can access team accounts so that you can track the results of your efforts in real time, as they are being measured.
The Bottom Line
Being able to market your music online can be invaluable. Through digital platforms, you have a direct line to an audience that you can engage with and that can lead to more credibility, sales, and opportunities. If you want to get started, check out the FAQs above or visit the Studio Makr Website.