You may be wondering how to market music online. Truth to be said, there are many tactics you can utilize, and while some may seem more applicable than others, you should find a way to work with all of them.
Just like any other industry, the music industry is constantly evolving with new techniques and platforms emerging. As a result, it can be tough to keep up with all the latest strategies and methods. That’s why we’ve gone ahead and curated this short guide, which will assist you in establishing yourself as a thought leader in your respective niche and setting up a professional online presence.
Set Up Your Twitter Account And Get Following
Twitter is one of the most popular social media platforms, and it’s mostly used to share short snippets of text, links, and images. What’s more, you can use the platform to engage with your audience and keep pace with the latest trends and news stories.
If you’re looking to establish yourself as a musician, get-followers on Twitter can help. You can use services like Tweetdeck or Hootsuite to manage your Twitter account, and you should consider looking into setting up a profile with a verified email so that your audience knows exactly who they’re engaging with.
Create A Blog
Blogs are fairly new to the internet, and they can act as a sort of hybrid between a website and a social media account. As a blogger, you’ll be responsible for regularly posting content to your blog, whether it’s an article, a podcast, or an audio recording. You can make money from affiliate marketing,becoming a reseller of products you’ve mentioned in your blog posts, or through sponsorships.
Creating a high-quality blog that consistently posts valuable information can help you establish yourself as an authority in your industry. Moreover, having a blog will inevitably lead you to establish yourself as a thought leader, as people will want to read your articles.
Produce High Quality Content
Apart from blogs, you’ll also be required to produce a steady stream of content to keep your audience engaged. This could take the form of audio recordings, podcast episodes, or even short video essays. Producing original content is great for establishing yourself as a thought leader, and audiences will value your insights. You can also build a following on social media platforms like YouTube, where you can post video essays, tutorials, and more.
Develop Your Persona
In the same way you should strive to establish yourself as an authority in your industry, you should also develop a brand identity. How will you communicate your brand values to your audience? What will your voice sound like? These are all important questions, and you can use the answers to form a clearer picture of how you want your audience to perceive you.
For example, let’s say your music is inspired by nature – maybe you’ve set up a blog about eco-friendly living, and you want your audience to know you’re a trusted source for advice on living a sustainable life! You could develop a speaking persona as a result: an authoritative voice with valuable tips on how to live green.
Curate An Encyclopedia Of Facts
As an expert in your industry, you’ll be required to keep up-to-date with the latest news stories, studies, and statistics. To do this, you could set up an encyclopaedia of facts page on your website, where you can curate and link to high-quality content from top-tier publications. Just remember: in your pursuit of being the best, you mustn’t forget to be consistent!
Connect With Industry Figures
Establishing yourself as an expert in your industry doesn’t mean you alone. You’ll be contributing to a collective body of knowledge, and you can use this to your advantage. When connecting with other industry figures, don’t just throw out a tweet with a link to your site. Instead, find a way to engage with them on social media, and see what kind of interaction you can generate.
For example, say you’ve got a blog post about the top 5 guitar effects pedals you can get. To make this content valuable, you can engage with guitarists on social media, creating a conversation about which effects work best for which guitarists. When you do this, you’ll not only be able to establish yourself as an expert in this space, but you’ll also be able to provide your audience with information that they didn’t necessarily know about.
Create Viral Buzz
If you can generate a lot of excitement around your work, either through excellent content or through a memorable presentation style, you’ll be able to quickly establish yourself as an expert in your industry. The catch is that you need to find a way to get your content in front of as many eyeballs as possible. Once you’ve got a big enough audience, you can consider offering value-added services, whether it’s a tutorial on how to cook a certain dish, or a transcription of a song you’ve worked on.
An excellent way to generate interest and excitement around your work is by using social media platforms like TikTok, where users can engage with content through multiple choice questions, gifs, and video answers. By creating engaging content that people want to share, you’ll be able to quickly establish yourself as a thought leader in your industry.
Attracting High-Quality Audiences
To make money from online marketing, you’ll need to attract and retain a high-quality audience. Just like any other form of content, you can use various tools, tactics, and strategies to attract and retain a more valuable audience. Here are just a few ways you can do this:
- Build A Following On Social Media.
- Join Communities.
- Attracting And Engaging With An Audience Using Multiple Channels.
- Creating Blogs To Build A Following.
- Video Marketing.
- Getting Featured On Relevant Websites.
- Using Keywords Effectively.
Include these tips in your strategic marketing plan, and you’ll be able to fully take advantage of the internet to market your music.