In the past, you would have probably turned on your TV and watched the latest episode of your favorite show, hoping that a commercial would come on during a break. Today, more and more people are discovering the advantages of YouTube marketing, particularly with regards to advertising. One of the biggest advantages is that you can target the right audience. You can put out an ad that will only be shown to people who are interested in your product or service. You can’t say that about traditional methods of marketing.
YouTube is a hub for almost every market segment. Whether you’re looking for a workout routine or you want to learn how to bake the perfect cake, you’ll find exactly what you’re looking for. As a result, businesses of all shapes and sizes are learning how to market their products on YouTube.
The Evolution of YouTube Marketing
If you’ve been around long enough, you’ll remember when YouTube was just called “YouTube.” It was relatively unknown what the letters stood for, and when YouTube first started, it was primarily used as a place for people to post funny videos.
However, as the platform evolved, it became more and more than a place for funny anecdotes and pranks. In 2014, TikTok, a new type of social media platform, was launched and quickly became a phenomenon. It was initially viewed as a joke or a toy, but many people found that it was a useful hub for learning new things, particularly for busy millennials. Businesses quickly discovered that they could put out fun and interesting content, and they would gain a competitive edge.
As a result, in 2018, YouTube restructured how content is displayed, making the most viewed videos at the top of a feed, with the newest videos at the bottom. This is designed to make it easier for users to discover new content. However, the most important change is that YouTube now requires you to have a registered user to view most content. This means that virtually anyone, even those who aren’t logged in, can only watch a limited number of videos before they’re blocked. It also means that content creators have to find ways to gain subscriptions, in addition to relying on ads to make money.
Why Should You Market On YouTube?
First, let’s discuss the type of person you’ll be reaching with your marketing content. YouTube is a great place to connect with people of all ages and demographics. A recent survey found that 86% of respondents use YouTube to follow celebrity news stories, while 80% use it to keep up with popular trends and fashion news.
As a business owner or marketer, you’ll want to ensure that you’re reaching the right audience. You don’t want your ads to appear in front of someone who is not interested in your product or service, but you also don’t want to miss out on the opportunity to connect with someone who is interested. YouTube is a place where people can find what they’re looking for, and you can bet that once they’ve found it, they’ll remember your product or service.
Also, when you post on YouTube, you have the option to engage with your subscribers in a variety of ways. You can choose whether you want to answer questions, provide helpful tips, or whether you want to just sit back and let your videos do the talking.
As a digital marketer, you’re always looking for ways to expand your reach, connect with new people, and gain valuable insights. YouTube marketing is the perfect place to do all of that. It’s a place where you can find an audience that will engage with you in a meaningful way.
The Different Ways To Market On YouTube
Depending on your product or service, you may want to consider using different strategies to market on YouTube. For instance, if you’re selling food or drink products, you may want to consider creating recipes or sharing food hacks. If your product is more technology-related, you may want to consider creating helpful tips or instructional videos.
Even if you’re not sure what style will be most effective, you can always test different styles and see which one performs best for you. Then, you can decide which one to focus on.
Also, don’t be afraid to try new things. Chances are, there’s a style of marketing on YouTube that will work for you. You just need to find it.
The Pros & Cons Of YouTube Marketing
With any new form of marketing, there are pros and there are cons. Let’s take a quick look at some of the advantages and disadvantages of YouTube marketing.
Pro: You can target the right audience. You can put out an ad that will only be shown to people who are interested in your product or service. This allows you to gain extremely valuable insights into who your ideal customer is.
Con: In an effort to protect their subscribers from being overloaded with advertisements, YouTube limits the amount of content that non-registered users can view. As a result, if you want to reach the most people, you’ll have to register. It’s a small trade-off to make in order to achieve greater engagement and understanding from your audience.
Pro: The variety of content is endless. If you want to find something to suit your niche, there’s probably something on YouTube. Just take a little bit of time to browse through the different categories and find what you’re looking for.
Con: The infinite variety of content makes it extremely difficult to stand out from the crowd. In order to gain value from your video content, you’ll have to do something other than just post a funny video. You could design a unique badge, create an infographic, or do something else that will make your content stand out.
Ultimately, while there are many advantages to YouTube marketing, it’s still a crowded field. However, no matter what type of marketeer you are, YouTube always provides a way to connect with an audience, build credibility, and create additional revenue streams.