Forbes recently released an article with some fascinating stats about the future of online marketing. The article’s author, Sara Sutton Fell, states that 92% of marketers plan to increase their social media marketing budget in 2019. Additionally, 62% are planning on investing in video content, and 57% are considering a mobile marketing strategy.
These numbers essentially confirm that marketing on social media continues to grow and evolve, and as a marketer, you should consider investing in video content and a mobile marketing strategy.
However, the stats in the Forbes article also highlight an important fact. While social media marketing and video content will continue to grow in popularity, having a single channel to promote your brand can be detrimental to your success as an online marketer.
This is because having a single channel keeps your audience captive and prevents them from discovering your content elsewhere online. In other words, if you’re only promoting one product or service on social media, you’re putting yourself at a competitive disadvantage.
To make the most of your social media platforms and continue to gain market share, you need to create and distribute as much high-quality content as you can while maintaining a healthy social media following. To achieve this, you can use a tool like Marketo’s Marketing Optimization Platform (MRM), which is specifically designed for online marketing.
The Difference Between Marketing And Marketing Automation
As a marketer, you may be familiar with the term marketing automation and how it can help your business grow. However, did you know that marketing automation tools can also help you with your marketing strategy, not just your execution?
Marketing automation tools like MRM can help you set up automated marketing campaigns based on specific actions or behaviors. For example, you can design a lead generation campaign that will send automated emails or text messages to people who visit your website, make a purchase, or register for your email list.
On the other hand, when you market a product or service manually, you’re responsible for each individual action within the sales process. You’re not only promoting the product or service but also driving visitors to take a specific action (e.g., making a purchase, registering for your email list, or filling out a form).
So, while marketing automation tools can help you automate many of the tasks that go into your day-to-day marketing, you still need to be responsible for designing the campaign, analyzing the results, and optimizing for more leads and sales.
Why Use Marketo’s Marketing Optimization Platform (MRM)?
To answer this question, let’s take a quick look at how traditional marketing software works and how it differs from marketing automation tools like MRM.
Most business-to-business (B2B) marketing software products work with one database to track inbound leads, sales, and prospects. This simplifies the process of acquiring new customers but also restricts you to only using one tool.
Additionally, most B2B marketing software packages are designed for inbound marketing and marketing automation—which means they were built with marketing in mind and lack the functionality necessary for marketers to grow their own customer base, generate leads, and close sales.
On the other hand, Marketo’s Marketing Optimization Platform (MRM) is the complete inbound marketing and sales solution designed for high-growth businesses. MRM was built with marketers in mind and with the unique ability to connect data from multiple sources (e.g., marketing, sales, and service) to make better business decisions and accelerate growth. This is important because as a business owner or manager, you spend a lot of time making decisions and optimizing processes, and what better way to make the most out of your time and efforts than by using the right tool.
Marketo’s Marketing Optimization Platform (MRM) vs. Salesforce’s Marketing Automation
When comparing Marketo’s Marketing Optimization Platform (MRM) to Salesforce Marketing Automation, you’ll notice that they serve different purposes, but they’re both effective tools for inbound marketing. In fact, Marketo’s product description for their Marketing Automation product notes, “Marketo’s Marketing Automation is integrated with Salesforce, so you can seamlessly move data from one system to another.”
Additionally, Marketo’s Marketing Optimization Platform (MRM) is available on a monthly subscription basis while Salesforce Marketing Automation is a one-time purchase (with optional subscriptions available).
One of the reasons why Marketo’s Marketing Optimization Platform (MRM) is so effective is because of its unique feature that allows you to define processes and automated workflows. For example, you can use this feature to assign certain tasks to different team members or customers based on their role in the sales process. Additionally, you can use automated workflows to send follow-up emails or text messages to customers after they’ve made a purchase, used a coupon code, or signed up for your email list.
Marketo’s Marketing Optimization Platform (MRM) vs. HubSpot’s Marketing Automation
HubSpot’s Marketing Automation is another tool that serves a similar purpose to Marketo’s Marketing Optimization Platform (MRM). However, while Marketo’s product is designed for marketers to drive inbound growth, HubSpot’s solution is more focused on driving marketing activities, mostly through email campaigns. This makes HubSpot’s product simpler to use for those who are new to marketing automation.
Additionally, HubSpot is a free tool while Marketo’s Marketing Optimization Platform (MRM) offers a premium version that offers additional features for a fraction of the cost (i.e., SaaS pricing).
Marketo’s Marketing Optimization Platform (MRM) vs. Google Analytics
While we’re on the topic of marketing automation, let’s discuss yet another product that serves a similar purpose to Marketo’s Marketing Optimization Platform (MRM). This tool is Google Analytics, and like the other tools mentioned so far, it’s also a product of the Google Analytics 360 Suite. So, what exactly is Google Analytics?
Firstly, Google Analytics tracks and reports on website traffic and allows marketers to gain valuable insights into their audiences, including demographic information, conversion rates, and much more.
Additionally, Google Analytics is integrated with other common marketing software platforms, providing even more value to businesses.
The good news for marketers is that there are several tools available to help with their inbound marketing efforts. However, while all of these tools have their perks, none of them are a complete solution or a one-stop-shop for marketing. This is why a tool like Marketo’s Marketing Optimization Platform (MRM) is so effective because it provides marketers with everything they need to grow their own customer base, generate leads, and close sales.
Additionally, like the other tools mentioned, Marketo’s Marketing Optimization Platform (MRM) is able to connect data from multiple sources (e.g., marketing, sales, and service) to make better business decisions and accelerate growth. So, if you’re looking for an all-in-one solution, Marketo’s Marketing Optimization Platform (MRM) may be a good option to consider.