How to Become a Top Online Marketing Expert

You’re reading these words, so it’s safe to assume that you’re either an online marketer yourself, or someone who knows one. Maybe you even work for an agency, and the thought of an ex-client coming back and biting you is more than a little distressing.

You see, when a marketing agency starts losing clients, it’s a signal that the days of easy marketing earnings are over, and it’s time to take stock of the situation. For agencies, losing a client is never a good thing, as it often means losing a large chunk of the monthly income they’re relying on. Which in turn can cause major repercussions throughout the agency. Especially if they’re just starting out.

But fear not, dear reader. Because as much as we’d like to see our fellow digital marketers succeed, we’re always here to help, whether it’s with a kind word or a useful suggestion.

So let’s delve into some handy tips on how to become a top online marketer. As long as you keep in mind that this is general guidance and not a strict set of steps, you should have no problems following along.

Focus On The User Experience

The most successful online marketers aren’t focusing on pure numbers, but instead, they’re utilizing sophisticated funnels and tailored landing pages to drive business and build trust. Because the number one factor that influences a customer’s decision to make a purchase is the experience itself. On the other side of the equation, when a business feels that it’s unable to provide an excellent experience for its customers, they’ll soon see lower conversions and an overall decline in revenue.

Start A Blog

Blogs are a fantastic way to build authority, and they don’t even have to be about your industry to make a massive impact. Especially when you’re starting out, it’s a good idea to invest in a quality BLOGGER ACCOUNT, as this will give you all the necessary tools to start a successful blog in no time at all. Plus, when you have a sizeable audience, it’s often the best way to attract the attention of potential customers, both new and old.

Once you have a quality blog with a following, pitching to potential customers can feel far easier. Especially when you have a steady stream of high-quality content to work with.

Get Inspired

If you’re looking to become a top online marketer, the first thing you need to do is figure out what drives your product or service. What makes it special, and how can you ensure that your customers know exactly what you offer?

For example, let’s say you’re creating an e-commerce store. Your product might be hoodies, and your service is providing the best quality hoodies at the best price, but you want to stand out from the crowd. So you decide to create an online store that offers more than just hoodies.

Maybe you see a market for children’s party dresses, and you want to create a store that specializes in that product. Or maybe you decide to go down the rabbit hole, and create an entire store dedicated to pets’ clothing, such as dog collars and dog shirts.

Whatever it may be, develop a clear picture in your head of what you want your store to look like. Remember: you’re the expert, so ensure that your customers listen to and value your advice. Generate lots of ideas, and when you’ve got a good handful, it’s time to pull the trigger and get started.

Start A Podcast

Blogs are great, but they can also be a little bit dry. After all, nobody likes to read through endless amounts of text to get to the point. Especially when you’re already familiar with the content, it’s often the best way to reach your audience in a more engaging fashion. Especially when you’re in the early stages of your career, podcasts can be a good fit for you. And let’s face facts: everyone likes to listen to someone else talk. Especially when they’re driving, eating, or using the toilet.

What’s more, podcasts have been shown to dramatically improve a listener’s vocabulary and word comprehension. So not only will you be able to sound like a much more knowledgeable person, but you’ll also be helping your audience understand the language of business and marketing, all while having fun.

Create YouTube Videos

YouTube is the second largest search engine after Google. Which makes it a great platform to expand your market share. Whether you specialize in dog videos or beauty tutorials, there’s a niche on YouTube that you can fit into. And for those looking for a career in online marketing, YouTube can be a great way to gain experience. Because just like with a blog, the more you do, the more you’ll learn.

Creating YouTube videos doesn’t require special equipment, and you can do so for surprisingly little cost. Especially compared to the amount of money you’ll need to invest in other platforms, such as blogging platforms and web development.

Get A Website Or Blogger Account

If you’ve decided that a blog isn’t your thing, you can instead get a free website or blogger account. And for those wondering, a website is simply a blog with more than three years of history behind it. Meaning it’s been around long enough for Google to consider it a credible source and enough time for it to make an impact on SEO. The only difference between the two is that a website requires a bit more work.

Regardless, you can use either one as a stepping stone to further your career. If a website is more your speed, you can use one of the free platforms to build a solid foundation on which you can continue to grow.

Build A Following

If a blog or website isn’t your thing, you can instead opt for Twitter. Like YouTube, Twitter is another great place to gain experience and build your digital footprint. But instead of focusing on content, like YouTube, Twitter is all about connecting with other people. Which is exactly why it’s been referred to as a “social media network.” Your Twitter profile can serve as a mini-resume, detailing your work experience and any relevant educational background. As well as links to your blog or website.

If you decide to take this route, it’s crucial to develop a good strategy. Because if you want to succeed on Twitter, you’ll need to find a way to stand out from the crowd. Which means you’ll need to develop niche interests and curate interesting content. As well as follow and connect with relevant people.

Join Online Communities

If you decide to take this route, it’s crucial to develop a good strategy. Because if you want to succeed on Twitter, you’ll need to find a way to stand out from the crowd. Which means you’ll need to develop niche interests and curate interesting content. As well as follow and connect with relevant people.

For example, if you love to cook and eat pizza, you could join the @pizza community on Twitter. Or if you’re passionate about fitness, you could join the @fitgram community. These are just two of the many online communities that you can join. Just remember: many social media platforms have community guidelines, so be sure to follow them.

Follow Influencers

There are many famous people who’ve made their name on social media, and many more who’ve used it to great effect. Following these influential people can teach you a lot about marketing. Especially if you want to become the next big thing.

For example, let’s say that you’ve decided to go down the YouTube route to gain experience. And you come across the name Lilly Singh. Now, you might not know who Lilly Singh is yet, but chances are, you’ll soon hear of her. Because not only does she have over 1.5 million subscribers on her channel, but she’s also one of the most influential YouTube creators of all time. With over 120 million views on her recipes and lifestyle videos.

Lilly Singh has graced the cover of Rolling Stone, and while she may be best known for her videos, she’s also worked with the big dogs in the digital marketing world. Having clients such as HP, Subway, and Hello Fresh, she’s established herself as the go-to girl for viral marketing.

If you decide to follow Lilly Singh, you can learn about viral marketing, keyword research, and much more. All from a person who’s already been there and done that, and is only continuing to succeed because she keeps producing amazing content. So, if you’ve ever thought that following the herd was the way to go, give Lilly Singh a follow, and see how she shapes her content to gain millions of views.