It is pretty common knowledge that acquiring and curating a list of email subscribers is the key to online marketplaces and eCommerce stores. The problem is most websites don’t take the time to teach you how to do this. With all the tools available online it is impossible to know which one is best suited to your needs. That is why I have decided to research and write this blog post. Hopefully, it will help you figure out what is the best tool for growing your email list and help you avoid some of the pitfalls that most marketers fall into without even realising it.
Top 4 Email Marketing Tools To Grow Your Email List
The following are four of the most popular email marketing tools which I think that you should know about:
AWeber is the industry standard for email marketing because it is extremely affordable and provides excellent value for businesses of all sizes. What I like best about this email marketing tool is that it provides a wide variety of features that allow you to effectively and efficiently manage and grow your email list. It is very easy to use and has a very high approval rating among its users. The downside is that it is not accessible from anywhere other than a web browser on a computer. If you are looking for a tool that you can access from any device at anytime then I would suggest taking a look at MailChimp or Benchmark.
ActiveCampaign is the preferred choice of digital marketers and companies looking to effectively and efficiently grow their email lists. It is one of the biggest names in the email marketing space with over 500,000 active users and over 2.5 million email subscribers. While it does offer a free version for individuals, you should definitely consider upgrading because it offers a host of features that make it much easier to manage and grow your email list.
What I love most about ActiveCampaign is that it is very user-friendly. You can create automated email campaigns that will allow you to send out periodic or regular emails to your subscribers with no hassle. You can even use the tool to segment your lists and send the right message to the right group of people. When you send regular emails to your subscribers you will notice that their engagement with your content will increase. In other words, they will feel more connected to, and interested in what you have to say because you have been frequenting their inboxes regularly.
MailChimp is the most popular choice among non-technical users who want to easily and quickly grow their email lists. It was co-founded by Ben Morris and Michael Seibel who both had a strong passion for simplifying how people communicate online. Today, MailChimp has over 600 million monthly active users and over 20 million email subscribers.
What I like best about MailChimp is that it is so easy to use even for people who have never done any kind of marketing or web design before. With this tool, you can create automated email broadcasts that will allow you to efficiently communicate with your audience. You can also use MailChimp with various platforms including WordPress and Shopify to send out periodic or regular emails to your customers.
One important thing to note about MailChimp is that while it is free, the quality of the service does decrease as you go higher in volume. So, if you are a beginner just starting out, I would suggest trying out the free version first.
Benchmark is the simplest of the four tools we are going through and yet, it has one of the highest approval ratings in the industry. It was founded by Aaron Geller who also co-founded the email marketing firm, MailChimp. In addition to being a co-founder, he also serves as CEO and Head of Product at Benchmark. What I like best about this tool is that it is very simple to use and doesn’t require any previous experience in marketing or web design. With Benchmark, you can create automated email campaigns that will allow you to easily send out regular or periodic emails to your lists. What I also like about this email marketing tool is that it allows you to create a free account with no limitations. So, even if you are just starting out, you can use this tool to build your email list and start creating content to drive more traffic to your site.
The biggest downside to Benchmark is that, like the other tools on this list, the quality of the service decreases as you go higher in volume. However, since it is the simplest of the four tools, the decrease isn’t as significant as it is with the other tools. So, if you are a beginner just getting started, I would suggest using this tool to build your email list and start engaging with your audience online.
Hopefully, this was an informative post for you and it gave you a good idea of what is out there in terms of email marketing tools. Now that you know the basic terminology and concepts behind email marketing, grow your email list and start building your audience. Thanks for Reading!