If you’re looking to get started in paid online marketing and want to know where to start, the fine folks at LinkedIn have you covered. We’ll take you step-by-step through the process of creating a LinkedIn profile to get you started with their affiliate program. Whether you’re an experienced marketer or just starting out, this tutorial will help get you up and running fast.
Step 1: Join LinkedIn
Before you get started, you’ll need to join LinkedIn. Once you’ve joined, you can use their interface to set up a quick profile. Just remember that your profile is public so make sure that you dress appropriately and avoid anything too revealing. Also, try to keep your content fresh and interesting. This will help get you more engagement and hopefully, some good traffic to your website. You can try out their paid product to get a better sense of what their is to offer. Whether you decide to join their standard membership or their pro membership, you can try out their product for free for 7 days. After that, you’ll need to decide whether or not to continue with their services.
Step 2: Start A Profile For Your Product
Once you’ve joined LinkedIn, it’s time to start creating a profile for your product or brand. For our example, we’ll be using Amazon as our product and profile name. In case you’re curious, here are the details of our chosen product (as shown on Amazon):
- Product Name: Amazon Kindle
- Category: Computers & Electronic Accessories
- SKU: 33333
- Product Description: This is a Kindle Paperwhite 3G with a special gold finish.
- Original Price: $119.99
As you can see, we’ve named our product “Amazon Kindle” and categorized it under “Computers & Electronic Accessories.” We’ve also provided a short description of what the product is and the price at which it can be purchased. Keep in mind that since the product is on sale at the time of this writing, the price is actually $79.99 But, you can use the $119.99 figure as a starting point for your own research.
Step 3: Set Up Your Payment Options
Now that you’ve got a profile set up for your product, it’s time to configure your payment options. First off, you’ll want to make sure that you’ve got a credit card on file with the bank that you use for your online purchases or PayPal if you don’t use a credit card. Having these options available will allow you to start setting up your sales funnels immediately after completing the payment process.
Step 4: Create Your First Sales Funnel
After you’ve got your payment options set up, it’s time to create your first sales funnel. A sales funnel is a series of stages or activities that you’ll perform in order to get customers to buy your product. Each stage presents an opportunity to increase your conversion rate (the figure below represents the percentage of people who’ll eventually buy your product after going through your funnel). For our first funnel, we’ll be using Amazon’s free 24-hour turnaround product review service to attract potential customers to our product. Once they’ve visited our website or signed up for our newsletter, we’ll display mini-reviews of various products alongside the Amazon listing of our product.
As you can see, once a person clicks the “read more” button, they’ll be taken to an article on our blog. Hopefully, they’ll then decide to purchase our product after reading our in-depth review. At this point, we’ve already generated a lead who is interested in our product and has accessed content designed to convince them to purchase our product. The information we’ve provided was relevant to that person and came from a trustworthy source. That’s what good SEO is all about.
Keep in mind that creating a sales funnel isn’t as easy as it seems. You’ve got to think about the various steps required to get a potential customer to purchase your product and the amount of time it’ll take to complete each stage. So, don’t just jump in and create a funnel without thinking about how you’ll follow up with each step. Consider the information you’ve collected so far and use it to determine which stage of the sales funnel makes the most sense for your product. Remember: you’re not obligated to use the same steps to generate sales as long as you continue to grow as a business. This is what makes this process so much fun though.
Once you’ve got a solid foundation in place, you can begin to expand your sales channels.